Program Overview

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Accounting with Business Analytics BSc (Hons)

Year of Entry

• 2026

UCAS Code

• N4G3

Duration of Study

• 3 years or 4 years with international, placement, or entrepreneurship year

Course Summary

Individuals with the skills to leverage the potential of data analytics for organisations are in great demand. An Accounting with Business Analytics BSc aims to take your skills to the next level by gaining vital knowledge and practical experience to work in this expanding sector.

Why Study Accounting with Business Analytics at Keele University?

• This programme is accredited by ICAEW
• Gain experience using industry-standard software such as Tableau and Bloomberg Terminal
• Options to spend a year working in industry or study abroad
• Gain a competitive edge with our Professional and Academic Development Programme
• Study alongside innovative companies in Keele Business School

Course Overview

Are you aiming for a career where data-driven decision-making and strategic thinking are paramount? Our Accounting with Business Analytics degree is designed to provide you with the skills to meet the growing demand for technology-literate accountants who have the expertise to analyse data.

Our course combines developing contemporary accounting know-how with the analytical acumen required in a business context. You will master the fundamentals of accounting, focusing on key areas such as financial accounting theory and reporting, auditing and assurance, taxation, and corporate strategic finance. To strengthen your skills in business analytics, you will concentrate on areas including data visualisation, analysis and interpretation, advanced analytics, business intelligence, programming, statistical modelling and forecasting, and emerging technologies such as artificial intelligence.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Professional Accreditation

This programme is accredited by the Institute of Chartered Accountants in England and Wales (ICAEW). This accreditation means you may gain exemptions from some of the above organisation's exam papers as you have already covered the specific content during the Accounting and Finance BSc (Hons) programme.

Course Structure

Modules for Accounting with Business Analytics

• Professional and Academic Development 1
• Principles of Financial and Management Accounting
• Data, Decisions and Visualisation
• Methods for Finance and Accounting
• Teams, People and Performance (optional)

Year 2

• Professional and Academic Development 2
• Financial Accounting Theory and Reporting
• Information Systems and Data Strategy
• Advanced Analytics and Business Intelligence
• Contemporary Business Ethics Debates (optional)
• Individual Placement Module (optional)

Year 3

• Professional and Academic Development 3
• Corporate Strategic Finance
• Databases and Programming for Business Analytics
• The Digital Showcase (optional)
• Individual Placement Module (optional)
• Auditing and Assurance (optional)
• Specialised Accounting systems (Entrepreneurs, Public sector, Not-for profit sector) (optional)

Entry Requirements

• A Level: BBC
• BTEC: DMM
• T Level: Merit
• International Baccalaureate Diploma: 554 in three Higher Levels or 29 points
• Access to HE Diploma: 112 UCAS points in any Access to HE Diploma including Distinction in at least 15 Level 3 credits
• Welsh Baccalaureate / Bagloriaeth Cymru: The Advanced Skills Challenge Certificate is equivalent to one full A Level at the same grade and can be included alongside 2 other A Levels in a standard A Level offer for this course
• Scotland - Highers and Advanced Highers: BCCCC in five Highers, or CD in two Advanced Highers and CC in two Highers, or CCD in three Advanced Highers
• Extended Project Qualification (EPQ): If you have B or higher in the EPQ and are studying A Levels, BTEC, the International Baccalaureate Diploma, or an Access to HE Diploma, you will typically receive an alternative offer which will be lower than the standard offer
• Core Maths: If you have B or higher in Core Maths and are studying A Levels, BTEC, the International Baccalaureate, or an Access to HE Diploma, you will typically receive an alternative offer which will be lower than the standard offer

English Language Requirements

• All our courses require an English language qualification or test. Most students meet this through a 4 or C in GCSE English. Please visit our English Language pages for details, including test information for international students. For students who require a test, this course requires a result from Group A.

Fees and Funding

• UK: £9,535 for the 2025/6 academic year (subject to Parliamentary approval)
• International: Band 1, £17,700 for the 2025/26 academic year

Teaching, Learning and Assessment

We use a variety of teaching and learning methods throughout this Accounting with Business Analytics BSc, tailored to the module theme and level. These methods may include interactive lectures, independent study, group tutorials, reflective practice, and engaging in web-based learning via Keele’s virtual learning environment (KLE).

You will be assessed by different methods that reflect the breadth of the skills and knowledge you will acquire on this programme. These will include computer and paper-based exams which reflect the style used by accounting professional bodies, these will also be invigilated and have a time constraint. Simulations and group assessments are used, where you will collaborate with other students and replicate typical workplace interactions. Portfolios and project reports will allow you to compile your achievements and reflections in a valuable way for academic evaluation and to showcase your skills to potential employers.

Foundation Year

Our Foundation Year provides an excellent alternative route to Keele, offering preparation for your chosen degree with guaranteed entry onto your undergraduate course once you successfully complete.

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Boost Your Employability

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Co-located with Businesses

As a Keele Business School student, you will study alongside innovative companies that are based in the business school building, a hub for fostering networks and linking with industry.

Careers and Employability

Keele’s Careers and Employability team offers a variety of personal and career development opportunities to enhance your employability.

Research Themes

• Health and Medicine
• Sustainability
• Digital and Society

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• Keele research institutes
• Innovation Hub

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• Public engagement
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• Business partnerships
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• Research with us

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• KTP programmes
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