Digital Marketing AEC

Program Overview

The Digital Marketing AEC program at Matrix College equips students with the skills to excel as digital marketing technicians. Through a blend of theoretical instruction and practical application, the program covers essential areas such as SEO, content creation, and customer service. Graduates are prepared for various career paths in the rapidly evolving digital marketing industry, including roles as Digital Marketing Analysts, Content Marketers, and Social Media Analysts.

Program Outline

Digital Marketing AEC

Degree Overview:

The Digital Marketing AEC program aims to equip students with the skills necessary to work as a digital marketing technician.

Participants will acquire expertise in various areas, including:

• Intelligence and strategy
• Community management
• SEO (natural and paid)
• Content creation
• CMS use
• UX
• Customer service
The program focuses on developing skills and behaviors crucial for successful integration into the workforce, preparing students for various job functions within the digital marketing field.

Outline:

The Digital Marketing AEC program spans two years (~8 semesters) and involves a mix of theoretical instruction and practical application through an internship or professional integration project.

The program consists of several core modules covering essential areas of digital marketing:

• Relationship management
• Digital platform marketing strategies
• Digital platform marketing communications
• Product and service promotion through mass media
• Website optimization (content marketing and SEO)
• Search engine marketing (SEM)
• Content publishing for digital platforms
• Digital media integration - design and computer graphics
• Community content production and digital platforms
• Strategic web and social media monitoring
• Digital platform user experience
• Media plan development for digital platforms
• Integrated customer service management

Assessment:

Students' understanding and mastery of program concepts are assessed through various methods, including:

• Exams
• Assignments
• Projects
• Presentations
• Participation
Specific grading criteria and weighting for each assessment component may vary depending on the individual course or module.

Teaching:

The program utilizes a combination of teaching methods, including:

• Lectures
• Seminars
• Workshops
• Guest speakers
• Case studies
• Interactive learning activities
The faculty comprises experienced professionals with industry expertise and a passion for sharing their knowledge with students. The program fosters a dynamic learning environment that encourages active participation and interaction.

Careers:

Graduates of the Digital Marketing AEC program can pursue various career paths, including:

• Digital Marketing Analyst
• Content Marketer
• Social Media Analyst
• SEO Analyst
• Email Marketing Analyst
• Digital Advertising Analyst
• Analytics Manager
The program prepares students with the necessary skills and knowledge to succeed in these roles and thrive in the rapidly evolving digital marketing industry.

Other:

• flexible schedules
• placement assistance
• hands-on, job-oriented training
• The program requires a Quebec Secondary V diploma or equivalent.

• IELTS 5.0
• French language program (A1 to B2 level),
• The program offers flexible payment plans to help students manage educational expenses.