Program Overview

Duration

2 Years | 4 Semesters (Including internship or professional integration project)

Salary range

$36,000 - $72,000 per annum

Delivery Method

Instructor Led classroom

Language of Instruction

English & French

Program

The goals of the program reflect the general and specific goals of technical training. The Digital Marketing AEC program aims to allow students to develop the skills necessary to work as a digital marketing technician. They will acquire skills in intelligence, strategy, community management, SEO (natural and paid), content creation, CMS use, UX and customer service, among others. More generally, through the concepts to which they will be exposed in class, the learning activities offered and the internship, they will also develop a behavior appropriate to the integration of the work functions targeted by the program.

Key Courses

• In accordance with the general goals of technical training, the specific training component of the AEC program in digital marketing aims to:
  • Enable students to become competent for the job function targeted by the program
  • Perform the functions, tasks and activities of the profession to a sufficient level to be hired as a digital marketing technician.
  • Help students integrate into working life by providing general information on the job market, as well as an understanding of the context specific to the profession targeted by the program.
  • Encourage students' personal development and ongoing professional growth.
  • Ensure students' future mobility by helping them develop career management skills.

Skills gained after completing this program:

• Relationship management
• Marketing strategy for digital platforms
• Marketing communications and digital platforms
• Promoting products and services through mass media
• Website optimization - Content marketing - SEO Search Engine Optimization
• Search engine optimization - SEM Search Engine Marketing
• Publishing content for digital platforms
• Media integration on digital media - Design and computer graphics
• Content production for communities and digital platforms
• Strategic web and social media monitoring
• User experience on digital platforms
• Develop a media plan for digital platforms
• Integrated customer service management

Possible Career Opportunities

• Digital Marketing analyst
• Content Marketer
• Social Media Analyst
• SEO Analyst
• Email Marketing Analyst
• Digital Advertising Analyst
• Analytics Manager

Prerequisites

• English language requirements: Language proficiency requirements SDS countries: Fluency in English with an overall band score of 6.0 of IELTS with no band less than 6.0 preferred or 6.5 of IELTS with no band less than 5.5 preferred in any one individual module.
• Language proficiency requirements non-SDS countries: IELTS 5.5 (nothing less than 5.5 band in any individual 2 modules) or equivalent language proficiency (TOEFL, CAE, DUOLINGO) or Matrix AAP English.
• Academic requirements: Grade 12
• French language requirements: A1 to B2 French program (4 levels) is mandatory for those students who wish to pursue AEC in English

Why Study Here?

• Experienced teachers
• Small class sizes
• Internships offered by the College
• Hands-on training
• Job placement services
• Flexible payment plans
• Latest technology used in the classrooms
• Fun campus life