Communication Studies degree

Program Overview

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Lewis University's Public Relations/Advertising B.A. program equips students with the knowledge and skills for careers in public relations, advertising, and marketing communications. The comprehensive curriculum integrates theoretical foundations with practical experience, fostering critical thinking, creativity, and adaptability in the evolving communication landscape. Graduates are prepared for a variety of careers in agencies, corporations, non-profits, and government organizations.

Program Outline

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Degree Overview:

The Public Relations/Advertising degree at Lewis University is designed to prepare students for careers in the ever-evolving fields of public relations, advertising, and marketing communications.

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The program offers a comprehensive curriculum that integrates theoretical foundations with practical experience, allowing students to develop a strong understanding of communication principles and apply them in real-world settings.

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Objectives:

• meaningful careers

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Outline:

The Public Relations/Advertising B.A program at Lewis University consists of 120 credit hours, spread across a variety of courses.

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Program Content:

• Communication Studies Core Courses: These courses provide students with a strong foundation in communication principles, including theories, research, media literacy, and persuasive communication.
• Public Relations and Advertising Courses: Students learn about the specific strategies, tactics, and tools used in public relations and advertising campaigns.
They explore topics such as media relations, crisis communication, social media marketing, and public opinion research.
• Writing and Editing Courses: Students develop strong writing and editing skills, essential for creating effective communication materials for a variety of audiences.
• Electives: Students have the opportunity to customize their program by selecting courses that align with their interests and career aspirations.
They can choose from a variety of areas, including digital media, social media, marketing communications, and management.

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Program Structure:

• The program is typically completed in four years of full-time study.
• Courses are offered in traditional classroom settings as well as online formats.
• Students are encouraged to participate in internships and other practical experiences to gain valuable industry experience.

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Course Schedule:

The specific courses offered each semester may vary, but some examples of courses included in the program are:

• Introduction to Mass Communication
• Media Writing
• Public Relations Principles
• Advertising Principles
• Social Media Marketing
• Crisis Communication
• Media Law and Ethics
• Public Relations Campaigns
• Advertising Campaigns
• Public Relations Writing and Editing
• Advertising Copywriting
• Marketing Research

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Individual Modules:

Each course within the program is considered a module. Each module focuses on specific learning outcomes and covers key topics related to the particular area of study. Students engage with various learning materials, such as lectures, discussions, case studies, assignments, and projects.

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Assessment:

Assessment in the Public Relations/Advertising B.A.

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Assessment Methods:

• Exams and quizzes: These assessments measure students' knowledge and comprehension of key concepts.
• Papers and essays: Students demonstrate their ability to analyze information, synthesize ideas, and communicate effectively in written form.
• Presentations and campaigns: Students apply their knowledge and skills to real-world scenarios through presentations, campaign development, and simulations.
• Portfolio: Students curate a collection of their best work throughout the program, demonstrating their skills and progress in the field.

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Assessment Criteria:

• Clarity of communication
• Critical thinking skills
• Creativity and innovation
• Ability to meet deadlines
• Professionalism and ethical conduct

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Teaching:

The Public Relations/Advertising B.A.

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Teaching Methods:

• Interactive lectures and discussions: Faculty members engage students in active learning through discussions, case studies, and group activities.
• Hands-on exercises and projects: Students apply their knowledge and skills to real-world scenarios through simulations, campaigns, and projects.
• Individualized feedback and support: Faculty provide personalized guidance to help students develop their skills and knowledge.
• Guest speakers and industry professionals: Students learn from experienced professionals in the field who share their insights and perspectives.

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Faculty:

The faculty members in the program are experts in their respective fields, with extensive experience in public relations, advertising, and marketing communications. They are dedicated to providing students with a high-quality education and helping them achieve their career goals.

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Unique Approaches:

• The program emphasizes a hands-on approach to learning, with a focus on real-world application.
• Students have opportunities to participate in internships and other practical experiences, which allows them to gain valuable industry experience and build their professional network.
• The program integrates emerging technologies and trends into the curriculum, ensuring that students are prepared for the evolving communication landscape.

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Careers:

Graduates from the Public Relations/Advertising B.A. program at Lewis University are prepared for a variety of careers in the communication industry.

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Potential Career Paths:

• Public relations specialist
• Advertising account executive
• Marketing communications manager
• Social media manager
• Content creator
• Copywriter
• Event planner
• Public affairs specialist
• Media relations specialist

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Career Outcomes:

Graduates of the program have gone on to work for a variety of organizations, including:

• Public relations agencies
• Advertising agencies
• Corporations
• Non-profit organizations
• Government agencies
• Communication and marketing departments

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Other:

The Public Relations/Advertising B.A. The program benefits from the College's strong reputation and commitment to excellence in communication education.

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Students have access to state-of-the-art facilities, including a digital media lab, a television studio, and a radio station.

The College also offers a variety of support services to help students succeed, including career services, academic advising, and tutoring.