Program Overview

Marketing for Luxury

Programme Specification

Marketing for Luxury is a short course that covers key marketing and communication strategies for international 'high-end' consumers in the luxury fashion and design industries.

Course Themes

• Week 1: Participants begin by looking at the role and responsibilities of the Marketing Manager of top luxury companies, learning how they optimise economic, distribution, and production aspects of luxury products through successful communication and digital marketing methods.
• Week 2: The course moves quickly onto fashion advertising, public relations and visual display in both traditional and online media, giving participants key tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating a luxury brand image.
• Week 3: Further research into the history of luxury in fashion and design, the influence of the contemporary fashion panorama on style concepts, and current issues in sustainability are also crucial to maintaining and promoting luxury to consumers.

Locations and Dates

• FIRENZE: 09 Jun 2025 - 27 Jun 2025
• LONDON: (No specific dates provided)

Fees

• FIRENZE: €4,300 (only course fee)

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