Program Overview

Fashion Image & Business

Programme Specification

Fashion Image & Business is a short course that focuses on image and the development of style in fashion together with key business practices that work hand in hand to drive the success luxury brands. By understanding both the role and influence of the fashion stylist within a business environment, participants gain a unique insight into the real influence and ‘power’ of image within the fashion industry.

Course Themes

• Week 1: The first week begins with an overview of economic and social trends. Understanding economic and social evolution and how this influences fashion consumption is an important part of this course. Participants study and explore key periods in history that represent past and present styles, future fashion trends and the elements that characterize and influence them. Furthermore, in order to understand the role of the stylist participants will be guided in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains relevant to fashion and luxury.
• Week 2: This week begins with an overview of the fashion & luxury industries including for example: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants take a look at critical factors defining the success of some leading Italian and international brands as well as brand image. At this point in the course participants also begin to bring together their research from the previous week to define a particular individual style as well as conducting iconographic research, and understanding key notions in photo shoot planning and narrative.
• Week 3: In the last week participants look at key practices in the marketing and communication of image and style, as well as key components in distribution, product lifecycle, and price points. They evaluate the impact of style on consumer activity, merchandising and sales, both offline and online, and apply their knowledge to develop a basic illustrated marketing plan. Participants are also able to bring together their style research (the importance of colour, silhouette, accessories and their combination) and present an individual style concept linked to their marketing proposal, collating their work for presentation in an individual stylebook.

Course Details

• Duration: 3 weeks
• Language: English
• Fee: €4,300 (only course fee)
• Dates:
  • 07 Jul 2025 - 25 Jul 2025
  • 08 Sep 2025 - 26 Sep 2025
  • 12 Jan 2026 - 30 Jan 2026

Related Courses

• Brand Identity
• Design Thinking
• Fashion Business
• Fashion Business & Buying
• Fashion Business Digital Communication & Media
• Fashion Business & Entrepreneurship
• Fashion Business & Product Development
• Fashion Buying & Merchandising
• Fashion Buying & Visual Merchandising
• Fashion Communication for Luxury
• Fashion e-Commerce & Digital Marketing
• Fashion Entrepreneurship
• Fashion Luxury & Branding Innovation
• Fashion & Luxury Brand Management
• Fashion Luxury & Brand Management for Hospitality
• Fashion Luxury Retail & Visual Merchandising
• Fashion Management
• Fashion Management & Brand Strategies
• Fashion Management, Digital Communication and Media
• Fashion Management - Digital Communication & Media
• Fashion Management - Digital Communication & Media Semester
• Fashion Management, Digital Communication & Media Semester
• Fashion Management Discovery
• Fashion Marketing, Digital Communication & Media Semester
• Fashion Omnichannel & E-Commerce
• Fashion Product
• Fashion Product Management
• Fashion Promotion, Communication & Digital Media
• Fashion Start-Up
• Fashion Trend Forecasting
• Jewellery and Product Management
• Luxury Branding
• Luxury Brand Management
• Luxury Brand Management & Digital Marketing
• Luxury Brand Management and Marketing
• Luxury Brand Management & Marketing
• Luxury Fashion Business & Marketing
• Luxury Fashion Marketing and Brand Management
• Luxury Hospitality & Customer Experience Management
• Luxury Value Chain
• Management Surgery
• Marketing for Luxury
• Master in Global Luxury Management for Business Professionals
• MBA in Digital Transformation and Leadership for Fashion
• Product Development for Fragrances
• Retail Management, Buying and Visual Merchandising
• Social Media for Fashion
• Strategic Licensing
• The International Meaning of Luxury
• Trends In The New Luxury Industry