Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Courses
Major
Event Planning
Area of study
Business and Administration
Course Language
English
About Program
Program Overview
The Event Planning Micro-Credential program provides comprehensive training in event management, meeting and convention planning, and customer service. Through in-person, online, and HyFlex learning formats, students gain the skills necessary to start or advance their careers in event planning. The program's focus on real-world applications allows students to contribute to their workplaces while earning credits towards an Associate in Applied Science degree.
Program Outline
Outline:
- The program comprises three courses:
- Principles of Event Management (THM118)
- Meeting & Convention Planning (THM201)
- Customer Service Management (BUS108)
- Principles of Event Management: Covers all aspects of event management, including feasibility studies, operational planning, and customer service. Students learn to evaluate marketing strategies and minimize risk while maximizing audience satisfaction.
- Meeting & Convention Planning: Focuses on developing marketing plans for specific properties.
- Customer Service Management: Explores best practices in customer service. Students learn proven techniques for differentiating their business from the competition and developing new products and services. They also gain strong customer service skills and learn to leverage technology to anticipate and manage customer needs, ultimately improving revenue and customer retention.
Teaching:
- The program offers learning opportunities through various formats:
- In-person classroom setting
- Online learning
- HyFlex learning (combination of in-person and online)
Careers:
- This micro-credential equips individuals with the necessary skills to:
- Start a career in event planning
- Advance their existing career in the field
- Transition into a new career path in event planning
- The event planning industry is projected to grow by 8% over the next three years.
- Salary range for an Event Planner in the Western New York region is $40-50,000 per year.
Other:
- Students apply the skills acquired in this program to solve real-world challenges faced by their current employers.
- They develop viable solutions and implementation plans, providing valuable contributions to their workplaces.
- The micro-credential credits can be applied towards a Tourism, Hospitality and Event Planning Associate in Applied Science degree at GCC.
- Employers benefit from students using their skills to address real-time issues within their companies.
Contact:
- Dr. Lina LaMattina, GCC Professor and Director of Business and Commerce
- Email: LMLamattina@genesee.edu
- Phone: 585-343-0055 Ext. 6319
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About University
Genesee Community College
Overview:
Genesee Community College (GCC) is a public two-year college located in Western New York, conveniently situated between Rochester and Buffalo. GCC offers affordable, high-quality education close to home. It is recognized as the #1 ranked community college in Western New York and the #4 ranked community college in New York State by EDsmart.org.
Services Offered:
GCC provides a wide range of services to its students, including:
Academic Affairs:
Offers academic advising, course registration, and support for academic success.Access and Accommodation Services:
Provides support for students with disabilities.BEST Center:
Offers workforce development programs and customized training solutions.Campus Safety:
Ensures a safe and secure environment for students and staff.Career Services:
Assists students with career exploration, job search, and internship opportunities.Counseling Center:
Provides mental health and wellness support.Financial Aid:
Offers various financial aid options, including grants, loans, and scholarships.Learning Center:
Provides tutoring and academic support services.Library:
Offers access to a wide range of resources, including books, journals, and databases.Student Accounts:
Handles student billing and payment processing.Student Engagement and Inclusion:
Organizes student activities, clubs, and events.Student Success Center:
Provides support services to help students succeed academically and personally.Transfer Services:
Assists students with transferring to four-year institutions.Veteran Services:
Provides support and resources for veteran students.Student Life and Campus Experience:
GCC offers a vibrant campus life with opportunities for students to get involved in various activities, including:
Athletics:
Participate in intercollegiate sports.Bookstore:
Purchase textbooks, merchandise, and other supplies.Center for the Arts:
Attend cultural events, performances, and exhibitions.Child Care:
Access on-campus childcare services.Dining:
Enjoy a variety of dining options on campus.Residence Life:
Live on campus in GCC Village.Student Groups:
Join student clubs and organizations.Testing Center:
Take standardized tests and placement exams.Key Reasons to Study There:
Affordable Education:
GCC offers a cost-effective way to pursue higher education.High-Quality Programs:
GCC provides a wide range of academic programs with a focus on quality.Convenient Location:
GCC is conveniently located in Western New York, close to major cities.Strong Faculty:
GCC has a dedicated faculty committed to student success.Career-Focused Programs:
Many programs are designed to prepare students for specific careers.Transfer Opportunities:
GCC offers seamless transfer pathways to four-year institutions.Academic Programs:
GCC offers over 60 academic programs, including:
Associate's Degrees:
Prepare students for entry-level positions or transfer to four-year institutions.Certificates:
Provide specialized training for specific careers.Micro-Credentials:
Offer concentrated coursework in specific skills.Online Learning:
Provides flexible learning options for students who prefer online courses.Other:
GCC also offers:
Accelerated College Enrollment (ACE) Program:
Allows high school students to earn college credits while still in high school.Workforce Training:
Provides customized training solutions for businesses and organizations.Student Handbook:
Provides information about GCC policies and procedures.Alumni Network:
Connects graduates with each other and the college.Total programs
62
Location
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