Master of Business Administration with a concentration in Marketing

Program Overview

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Master of Business Administration with a concentration in Marketing Online

Program Overview

Customize this online, IACBE-accredited Master of Business Administration with a concentration in Marketing program to fit your goals by selecting from industry-specific electives in international marketing, communication, analysis, and strategy. Curriculum provides experience leading real-world business projects and you will learn to manage and implement marketing processes for any organization.

Benefit from highly engaged faculty who offer one-on-one attention and support your aspirations as a leader in marketing. You will graduate prepared to identify client needs and utilize research, technology, and evaluation to sell goods, services, and ideas successfully.

Career Opportunities

• Marketing Manager
• Marketing Director
• Digital Marketing Manager
• CRM Manager

Tuition

$19,500* Total Tuition

As few as 12 months Duration

30* Credit Hours

Personalized Learning Experience

You will receive a personalized learning experience online. Faculty regularly engages in value-added comments and feedback providing the same level of instruction as if you were in person.

Tuition Breakdown

$19,500* Total Tuition

$650 Per Credit Hour

Calendar

Upcoming Dates and Deadlines

Ideal for working professionals, the MBA in Marketing online program features 8-week courses and multiple start dates each year so you can begin at the time that works best for you.

Term	Start Date	App Deadline	Document Deadline	Registration Deadline	Tuition Deadline	Class End Date	Term Length
Summer 1 2025	5/5/25	5/4/25	5/4/25	5/6/25	5/5/25	6/21/25	8 weeks
Summer 2 2025	6/30/25	6/29/25	6/29/25	7/1/25	6/30/25	8/23/25	8 weeks
Fall 1 2025	8/25/25	8/24/25	8/24/25	8/26/25	8/25/25	10/18/25	8 weeks
Fall 2 2025	10/20/25	10/19/25	10/19/25	10/21/25	10/20/25	12/13/25	8 weeks

Admissions

Online Marketing MBA Admission Requirements

• Bachelor's degree
• 2.75 GPA
• No GMAT or GRE required

Courses

Core Courses

• AC 601: Financial Accounting for Decision Making
• BU 601: Behavior, Well-being & Ethics
• BU 699: MBA Capstone
• EC 612: Applied Microeconomics
• FI 630: Financial Management
• MG 698: Global Strategic Management
• MK 610: Marketing Management

Concentration Courses

• MK 615: Marketing Strategy
• MK 617: Marketing Analysis
• MK 611: International Marketing
• MK 613: Integrated Marketing Communication
• MK 620: Digital Marketing Communication

Foundation Course

• EC 604: Statistical Analysis (required for students without previous stats course)

Accreditation

The School of Business at Avila University has received specialized accreditation for its MBAs in Accounting, Finance, Healthcare Administration, International Business, Management, and Marketing through the International Accreditation Council for Business Education (IACBE).

Program Outline

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Degree Overview:

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Avila University's Online MBA in Marketing

equips individuals with the necessary skills to analyze data, conduct research, and excel as digital communicators. It focuses on developing expertise in analyzing client needs, utilizing research, technology, and evaluation to sell goods, services, and ideas effectively.

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Objectives:

• Cultivate leadership skills in marketing.
• Foster critical thinking and problem-solving abilities.
• Develop expertise in data analysis and marketing research.
• Hone communication skills for effective digital marketing campaigns.
• Understand the ethical and legal considerations in marketing.

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Program Description:

This online, IACBE-accredited program allows students to customize their learning by selecting from industry-specific electives in international marketing, communication, analysis, and strategy. The curriculum provides experience in leading real-world business projects, managing and implementing marketing processes, and utilizing marketing analytics to achieve business objectives.

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Outline:

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Duration:

As few as 12 months.

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Credit Hours:

30.

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Structure:

• The program consists of 10 courses.
• Students without previous statistics coursework will need to take EC604 Statistical Analysis, increasing the total program credit hours to 33.

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Course Schedule:

• Classes are offered in 8-week modules.
• Multiple start dates are available throughout the year.

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Modules:

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Core Courses:

• AC 601: Financial Accounting for Decision Making
• BU 601: Behavior, Well-being & Ethics
• BU 699: MBA Capstone
• EC 612: Applied Microeconomics
• FI 630: Financial Management
• MG 698: Global Strategic Management
• MK 610: Marketing Management

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Concentration Courses:

• MK 615: Marketing Strategy
• Choose two from:
• MK 617: Marketing Analysis
• MK 611: International Marketing
• MK 613: Integrated Marketing Communication
• MK 620: Digital Marketing Communication

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Foundation Course (if required):

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Careers:

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Potential Career Paths:

• Marketing Manager
• Marketing Director
• Digital Marketing Manager
• CRM Manager
• Brand Manager
• Market Research Analyst
• Social Media Manager
• Content Marketing Specialist
• Public Relations Specialist

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Career Opportunities:

The program prepares graduates for diverse career opportunities in various industries and organizations, including:

• Advertising and Public Relations Agencies
• Consumer Packaged Goods Companies
• Technology Companies
• Non-profit Organizations
• Healthcare Organizations
• Financial Services Companies
Graduates have been placed in positions at leading companies and organizations across the United States.

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Other:

• The program offers a personalized learning experience with engaged faculty who provide one-on-one attention and support.
• The total tuition for the program is $18,000, payable as you go.
• Financial aid may be available.
• The program is designed for working professionals, with flexible online learning options.