Program Overview

Program Overview

The Master of Arts in Strategic Communication online program is designed to help you advance your business career by adding creative content creation skills to your portfolio. With this program, you'll gain the skills needed to become a creator of digital content on various social media platforms.

Strategic Communication Career Opportunities

• Content Media Director
• Content Strategist
• PR Director
• Creative Director
• Communication Consultant

Tuition

The M.A. in Strategic Communication online program tuition is $19,500, with a pay-by-the-course rate of $650 per credit hour.

Calendar

The program features 8-week courses and multiple start dates each year. View the full calendar for all upcoming starts and corresponding deadlines.

Admissions

To be eligible for the program, you must have a bachelor's degree from an accredited institution, a GPA of 2.75 or higher, and no GRE is required.

Courses

To earn the M.A. in Strategic Communication online, you will complete 10 courses for a total of 30 credit hours. Required courses make up 21 credit hours, and students also complete 9 credit hours in their chosen concentration: Marketing, Project Management, or Strategic Human Resources.

Core Courses

• CO 552: Strategic Communication and Leadership
• CO 591: Communication Theory and Research Methods
• CO 632: Strategic Communications and Social Media
• CO 698: Professional Services Capstone
• CO 699: Research Based Capstone
• MK 610: Marketing Management
• MK 620: Digital Marketing Communication
• OD 650: Strategic Communication

Marketing Concentration

• MK 611: International Marketing
• MK 613: Integrated Marketing Communication
• MK 615: Marketing Strategy
• MK 617: Marketing Analysis
• MK 620: Digital Marketing Communication

Project Management Concentration

• PM 672: The Practice of Project Management
• PM 673: Tools and Technology of Project Management
• PM 674: Case Study and Application of Project Management
• PM 677: Six Sigma

Strategic Human Resources Concentration

• OD 662: Strategic Human Resources
• OD 664: Workforce Planning and Employment
• OD 667: Total Rewards & Risk Management
• OD 668: Employee & Labor Relations
• OD 679: Training & Development

Social Mobility

Avila University is recognized among the "Top Performers on Social Mobility, Regional Universities Midwest" by U.S. News & World Report (2024).