Digital Marketing

Program Overview

The Digital Marketing Certificate Program at MSMU is an online program that equips students with analytical and critical thinking skills in marketing, enabling them to build and execute digital marketing initiatives. The program consists of five core modules covering various aspects of digital marketing, including social media marketing, email marketing, SEO and SEM, digital marketing analytics, and viral and organic growth. Graduates of the program can pursue careers in various digital marketing roles, including social media manager, content marketing specialist, and digital marketing strategist.

Program Outline

Degree Overview:

• Objective: Equip students with analytical and critical thinking skills in marketing, enabling them to build and execute digital marketing initiatives.
• Description: This online program delves into the role of various web-based marketing channels within the larger marketing mix.
Students learn to design and implement campaigns, analyzing their success or failure across multiple channels.
• Significance: Addresses the growing demand for digital marketing professionals, equipping them with the necessary skills to bridge the skill gap in the industry.

Outline:

• Modules: The program consists of five core modules, each focusing on a specific aspect of digital marketing:
• Social Media Marketing:
Covers social media platforms like Facebook, Instagram, Twitter, etc., and their strategic use for marketing purposes.
• Email Marketing: Explores email marketing strategies, campaign design, and utilization of tools like Active Campaign.
• SEO and SEM: Delves into search engine optimization (SEO) and search engine marketing (SEM) techniques, including Google Ads.
• Viral and Organic Growth: Explores strategies for achieving organic growth and virality through various channels.
• Structure: The program is delivered online, allowing for flexibility and accessibility.

Assessment:

• Assessment methods: The program utilizes various assessment methods, including:
• Individual assignments
• Group projects
• Case studies
• Exams

Teaching:

• Teaching methods: The program utilizes a variety of teaching methods, including:
• Online lectures
• Interactive activities
• Collaborative projects
• Individual mentorship
• Unique approach: The program emphasizes hands-on learning and industry-relevant projects, aiming to equip students with practical skills.

Careers:

• Potential career paths: Graduates of the program can pursue careers in various digital marketing roles, including:
• Social media manager
• Content marketing specialist
• Digital marketing strategist
• Search engine optimization specialist
• Email marketing specialist
• Opportunities: The program prepares graduates for diverse opportunities in various industries and organizations.

Other:

• Professional certifications: Students earn professional certifications from both Hubspot and Google.
• High-growth field: Digital marketing is a rapidly growing field with increasing demand for skilled professionals.
• Skills gap: The program addresses the current skills gap in the digital marketing industry.
• The program is not eligible for international students requiring visas.
• The program tuition is $350 per unit.
• Federal student loans and Pell Grants may be available for eligible students.