Program Overview

MA Leading Tourism and Hospitality: Event Management

Course Description

Events play a significant role in human interaction and contribute in their own creative way to a region’s economic activity, culture, and sports. They provide entertainment and experiences, while also serving strategic goals at a business level. This postgraduate study programme specialises in the organisation and management of Events and aims to transform students into professional project managers of large-scale events as well as small or niche events. From planning to communication and tackling unforeseen situations, students develop specialised skills in coordinating and organising an event down to every detail.

What You Will Learn

In the Event Management course, students will be able to design, organise, and implement events of all kinds and scales, from conferences and sport events to fashion shows, concerts, and exhibitions, utilising modern risk management and human resource management practices at an international level.

The programme fosters a comprehensive understanding of the event organisation process, cultivating communication and marketing skills, teamwork, and coordination while stimulating creativity through experiential workshops and case studies, encouraging innovation. Simultaneously, students acquire essential knowledge and skills in management, strategic administration, and sustainable development in the contemporary business environment, enabling them to advance their careers in a particularly competitive and lucrative industry.

Why Choose This Course

• The degree is awarded by the 1st ranked UK university in Greece and TOP3 in the UK (Guardian Guide, 2023), for Tourism, Hospitality and Events studies.
• It is tailored to working individuals: flexible, blended teaching & learning, assessment through professionally oriented coursework.
• Teaching in English ensures that you will meet the demands of the profession, with excellent knowledge of the English language and terminology.
• Innovative content, designed in collaboration with top industry experts (e.g., Grand Hyatt Athens, etc.), with a focus on contemporary challenges.
• Teaching is based on the latest industry trends and supported by our large industry network.
• The teaching staff consists of specialised industry professionals with extensive academic experience.
• Learning is active and experiential, through field trips, simulations & workshops, participation in events, and industry guest lectures.
• Opportunity to gain valuable industry experience through practical training and internships in managerial positions.
• Networking with the luxury market and direct absorption into managerial positions. Your access to Hosco, the largest, global professional networking platform in the tourism industry, gives you the prospect to pursue your career globally.
• Global professional recognition as you become an associate member (AIH) at the Institute of Hospitality.
• As a member of the Institute of Hospitality Academy, you have access to seminars, webinars, digital learning resources as well as other professional development, networking, and employment services.

Course Descriptions

• Tourism and Hospitality Asset & Revenue Management
• Sustainable Tourism Business & Development
• Operational Excellence & Innovation
• Event Design, Management & Risk Assessment
• Event & Destination Marketing
• Research Methodologies
• Internship + Business Project OR Independent Studies (Dissertation)

Admission Requirements

The MA in Leading Tourism and Hospitality is aimed at graduates of tourism studies and business administration. However, we encourage graduates from other scientific fields with relevant professional experience to apply to the programme if they wish to advance in leading tourism and hospitality businesses or aspire to start their own entrepreneurial activities.

Furthermore, the programme is an ideal choice for active professionals in the field of Tourism who desire a postgraduate degree, aiming to certify their empirical knowledge and pursue higher managerial positions.

The required level of English proficiency is equivalent to IELTS 7 (C1). If you do not have a language proficiency certificate, you will participate in the College’s English language diagnostic test.

Additionally, you will be asked to submit a resume, recommendation letters from employers or professors, and you will be invited to an academic interview with the programme coordinator.