School of Economics & Business

Undergraduate Programs

• BA (Hons) Marketing, PR & Advertising
• BSc (Hons) Economics & Finance
• BA (Hons) Business Management
• BA (Hons) Business Management (Marketing)
• BA (Hons) Business Management (Finance)
• BA (Hons) Business Management (Human Resource Management)
• BA (Hons) Business Management (Supply Chain & Logistics)

Postgraduate Programs

• MSc Global Operations and Supply Chain Management
  A postgraduate degree specialising in Supply Chain and Logistics Management, offering an internationally oriented programme with a strong emphasis on applied learning.
• MSc Digital Marketing
  This degree is awarded by a TOP5 UK university for Marketing & PR and is recognized for its career prospects.
• MBA Global
  The first MBA in Greece, established in 1989, with a strong international orientation. Ranked among the top 10 in Greece.
• MSc Marketing Management
  • Ranked No.1 in Greece | TOP10 in UK.
  • 96% student satisfaction (PTES 2019).
  • Emphasizes innovation, creativity, and digital marketing, delivered through blended, flexible learning that combines online and on-campus teaching.
• MBA Global Finance
  Renowned as the No.1 MBA in Greece (1989), focusing on global perspectives in finance.
• MSc Human Resource Management
  Top-ranking in Greece | TOP10 in the UK, meeting the standards of the Chartered Institute of Personnel and Development (CIPD).

MSc Marketing Management Course Information

Description

This esteemed programme enhances understanding of marketing as both a concept and practice, encouraging effective and creative application. Designed for both recent graduates and professionals looking to specialise, the MSc Marketing Management emphasises strategic marketing principles and real-world business applications through case studies, company visits, and guest speaker sessions.

Requirements for Registration

• Copy of the most recent academic certificate
• CV (in English)
• Two reference letters
• Proficiency in English (CAE, IELTS 6.5, TOEFL 220, or equivalent)
• Academic interview
• Two photographs
• Copy of ID card or passport

Candidates without a first degree are encouraged to apply if they have substantial professional experience or other relevant qualifications.

Program Structure

The MSc Marketing Management can be pursued in a one-year full-time or a two-year part-time mode, comprising six 20-credit modules and a 60-credit dissertation.

Year 1 Modules

• Marketing Communications: Integrated marketing communications mix, international marketing, and digital marketing.
• Consumer Behaviour: Focusing on contemporary marketing challenges and strategies for effective marketing leadership.

Year 2 Modules

• Brand Management: Strategic branding in an international context, innovation in brand management, and sustaining customer value.
• Market Analysis: Exploring microeconomics, marketing theory, and trend analysis.
• Services Management: New service development and managing successful service portfolios.

Independent Study

The capstone project, an Independent Study, allows students to conduct in-depth research aligned with personal interests and career aspirations. This phase reinforces critical thinking and problem-solving capabilities essential for future careers.

Career Prospects

Graduates possessing the MSc Marketing Management are equipped for managerial roles across a variety of sectors, including:

• Corporate marketing departments
• Advertising and public relations agencies
• Media firms
• Market research and consulting companies
• Non-governmental organisations

They may also pursue entrepreneurship in marketing or advance to PhD studies.

Conclusion

The MSc Marketing Management represents a unique opportunity to gain a comprehensive, strategic understanding of marketing, with personal and professional skills development supported by a network of industry experts and a highly regarded faculty.

MSc Marketing Management Program at Mediterranean College

Degree Overview:

The MSc Marketing Management program at Mediterranean College is a postgraduate program designed to provide students with a deep understanding of marketing principles and practices. The program is offered in collaboration with the University of Derby, which is ranked among the top 10 UK universities for marketing studies. The program aims to equip students with the skills and knowledge necessary to succeed in a variety of marketing roles, including marketing manager, brand manager, and digital marketing specialist.

Outline:

Year 1

Semester 1

• Marketing Communications: This module covers the integrated marketing communications mix, international/intercultural marketing, and digital marketing.
• Brand Management: This module focuses on strategic branding in the international context, innovation and technology in brand management, and customer value sustainability.

Semester 2

• Digital Marketing Strategy: This module explores digital and social media marketing techniques, social networking, mobile marketing, banner advertising, online communities, viral marketing, wikis, and blogs.
• Contemporary Marketing Challenges: This module discusses marketing strategy, vision and leadership, market research and development, and building a culture of innovation.

Year 2

Semester 1

• Market Analysis: This module covers elements of microeconomics, marketing theory, market analysis, and quantitative analysis of market trends.
• Services Management: This module focuses on new service development (NSD), managing, sustaining and extending successful service portfolios.

Semester 2

• Independent Study: This module allows students to select a sector or aspect of marketing that reflects their professional interests and career ambitions.
Students will conduct in-depth research and develop their critical thinking, investigative, and problem-solving skills.

Assessment:

The program uses a variety of assessment methods, including reports, online tests, presentations, mood boards, posters, and infographics. Assessments are designed to be practical and creative, developing students' skills as marketers and managers.

Teaching:

The program is taught by a team of experienced and qualified faculty members. The program also benefits from a strong industry network, which provides students with opportunities to hear from industry experts and gain real-world experience.

Careers:

Graduates of the MSc Marketing Management program are well-prepared for a variety of careers in the marketing field. They can work in marketing departments of enterprises and organizations, advertising and communications agencies, media, public relations agencies, market research agencies, consulting companies, and non-governmental organizations. They can also be self-employed marketing professionals.

Other:

The program is designed to be flexible and accessible to working professionals. Students can choose to study full-time or part-time, and they can access learning materials online. The program also offers a range of support services, including academic advising, career counseling, and personal tutoring.

Mediterranean College is the first independent Anglophone college to be founded in Greece, established in 1977. For nearly five decades it has operated continuously according to the standards of countries with a long tradition in higher education, principally the United Kingdom and the United States. It holds the distinction of being the first college in Greece to introduce franchise degree programmes from a British state university, a model it pioneered in 1992 and which has since become the standard framework for private higher education across Greece and the wider European Union.

Today, Mediterranean College operates campuses in Athens (two locations), Glyfada and Thessaloniki, all centrally located and accessible by public transport. Across these campuses it delivers a portfolio of over 80 undergraduate, postgraduate and Continuing Professional Development courses through 10 academic schools, serving students from Greece and internationally.

Our mission

Mediterranean College has evolved into a higher education institution with a leading role in Greece across the study fields of Economics, Business, Computing, Social Sciences, Tourism, Health Professions and Engineering. Its mission rests on four pillars: academic excellence, student success, academic and technological innovation, and social contribution. The College's aim is to become a renowned international learning centre in Greece, delivering high-quality programmes within an educational environment where quality consistently meets student needs.

To realise that mission, the College is guided by the following commitments:

• Providing thorough preparation in each chosen field to support graduates' successful entry into the job market
• Creating a learning environment that challenges students while promoting ethics, responsibility and integrity
• Developing transferable skills including critical thinking, creativity, analysis and communication, applicable in any professional, academic or social context
• Enhancing employability through active industry connections and support for gaining practical experience
• Preparing students for leading positions in national and international economies through broad and varied academic exposure.
• Offering flexible delivery patterns and scholarships to make higher education accessible to all qualified students
• Broadening research relations with national and international institutions and academics of international reputation
• Participating actively in the social and cultural life of the community

Academic partnership: University of Derby

Mediterranean College's primary and longest-standing academic partner is the University of Derby, a British university with a 180-year history and a student-centred philosophy. The College has held a strategic franchise partnership with Derby since 2010, under which franchised programmes delivered at Mediterranean College are identical to those delivered on Derby's own campuses in the UK. The university retains full responsibility for curriculum content, teaching and assessment methods, and quality assurance mechanisms.

As a result of this partnership, Mediterranean College ranks first in Greece in the study fields of Business, Marketing, Education, Hospitality and Mechanical Engineering, according to the Guardian University Guide. The University of Derby itself holds a TEF Gold rating for teaching excellence, is ranked in the top 5 in the UK for Marketing and PR and for Civil Engineering (Guardian 2026), and 96.3% of its graduates move into employment within six months of graduating.

A Mediterranean College student enrolled under this partnership is simultaneously a University of Derby student, studying the same curriculum delivered on Derby's home campus. They hold the same rights and responsibilities as Derby students in the UK, may participate in exchange schemes, fieldtrips and university-organised projects, and are eligible for postgraduate scholarships at the University of Derby. Their degree is professionally equivalent to degrees awarded by other Greek and international universities, and enables registration with UK professional bodies and the right to practise in the UK, Greece and abroad.

Additional academic partnerships

• European International University (EIU), Paris: a private institution licensed by the French Ministry of Higher Education, accredited by ASIC and recognised by the Business Graduates Association (BGA), ATHEA and the European Council for Business Education (ECBE). Through this partnership, Mediterranean Professional Studies offers internationally recognised Advanced Professional Diploma, Professional Diploma and Executive Diploma certifications across a broad CPD portfolio.
• Pearson: the world's leading certification organisation, supervised by UK Ofqual, SQA Accreditation and CCEA Accreditation. Mediterranean Professional Studies has been a Pearson Approved Training Centre (formerly Edexcel) since 1997, delivering CPD courses under Pearson's Quality Assurance Scheme.
• ABC Awards and Certa Awards: Mediterranean Professional Studies offers Level 5 Higher Professional Diplomas under the European Qualifications Framework through the ABC/Certa Quality License Scheme.

Quality assurance and accreditation

Mediterranean College is subject to quality controls from four distinct bodies, an unusually rigorous multi-layered oversight structure:

• Greek Ministry of Education: the College holds a licence to operate in Athens and Thessaloniki under Law 4093/2012 (License Number: 120863/2-9-13, Government's Gazette 2278/B/12-9-13)
• British Accreditation Council (BAC): a founding member of ENQA (European Association for Quality Assurance in Higher Education), established in 1984 by the British Council, the QAA, the Council of Validating Universities and the British Universities' Council of Vice-Chancellors. Since 2000, Mediterranean College has been continuously reviewed and accredited by the BAC as an institution providing higher education.
• Quality Assurance Agency for Higher Education (QAA): the UK body responsible for auditing academic standards at universities and colleges. In the most recent QAA audit of transnational education provision in Greece (2015), Mediterranean College and its partner the University of Derby received an outstanding report, commending the two institutions' performance on quality assurance.
• Collaborating universities: under franchise agreements, the partner universities maintain complete control over and responsibility for programme content, teaching, assessment and quality. The degrees awarded to Mediterranean College graduates are recognised in Greece, across the EU and in the broader international academic community.

Degree recognition

Degrees awarded to Mediterranean College graduates by partner universities are fully recognised internationally and professionally equivalent to degrees awarded by Greek state universities. They are also recognised by UK NARIC (now ENIC-NARIC), the national agency for the recognition of international qualifications in the UK. This recognition enables graduates to pursue professional registration in the UK and Greece, and to continue to postgraduate study worldwide.

Schools and academic areas

Mediterranean College delivers programmes across 10 academic schools, covering a wide range of disciplines at both undergraduate and postgraduate level:

• School of Economics and Business
• School of Computing
• School of Engineering
• School of Psychology
• School of Education
• School of Health and Sport Sciences
• School of Shipping
• School of Tourism and Hospitality
• School of Arts and Design
• School of Law and Governance

Leading institutional initiatives

Mediterranean College has established a series of distinctive initiatives that set it apart from other higher education providers in Greece:

• MC Employability Scheme: a holistic programme designed to enhance graduates' readiness for the job market, developed in collaboration with a wide network of industry partners across Greece
• Board of Visitors: an advisory body connecting the College with senior professionals and industry leaders who contribute to the strategic direction of academic programmes
• Annual Learning and Teaching Conference: a forum for academic staff, researchers and education professionals to share best practice and drive pedagogical innovation
• Education Festival: a public event that positions Mediterranean College as an active participant in Greece's broader educational and cultural landscape
• Greece as an International Education Hub initiative: a strategic effort to position Greece and Mediterranean College as a destination for international students
• Sports and Education initiative: linking athletic development with academic achievement
• The Education Awards and Student Excellence Conference: exclusive events recognising outstanding student performance and contribution

Research

Mediterranean College maintains an active research agenda, with academic staff engaged in applied research across business, computing, psychology, engineering, health sciences and education. The College actively develops research relations with national and international academics and institutions, and supports staff development through conference participation, publications and collaborative research projects.

Student support and welfare

Mediterranean College is explicitly student-centred in its approach. A comprehensive suite of support services is available at all campuses to help every student succeed:

• Personal Tutoring: each student is assigned a personal tutor for academic guidance and pastoral support throughout their studies
• Academic Skills Centre: targeted support for study skills, academic writing and research methods
• Counselling Centre: professional psychological support and mental health services
• Language Centre: English language and additional language support for all students
• Learning Support Centre: specialist support for students with learning differences or disabilities
• Career Services: internship placement, career planning and employer connections
• Bursaries and Scholarships: academic and social scholarships to ensure accessibility for students from diverse backgrounds
• International Office: dedicated support for international students, including visa guidance and accommodation assistance
• Alumni Club: a network connecting graduates with each other and with the institution for lifelong professional benefit

Student life

Mediterranean College offers an active student experience beyond the classroom. The Students' Union leads a broad programme of clubs, societies, volunteer opportunities and sporting activities. Students can participate in intercollegiate and recreational sports, community service projects, and a range of cultural and academic events organised throughout the year. Facilities across campuses include libraries with digital and physical resources, IT labs, specialist workshops and laboratories tailored to each school's discipline, and digital learning platforms supporting blended study.

Why Mediterranean College

1. The first Anglophone college in Greece, with nearly 50 years of uninterrupted operation to the standards of UK and US higher education
2. Over 80 programmes across 10 schools, from undergraduate to postgraduate and CPD levels
3. Internationally recognised, UK-awarded degrees that are professionally equivalent to Greek state university degrees and recognised by UK NARIC
4. A multi-layered quality assurance framework including Greek Ministry of Education licensing, BAC accreditation, QAA review and franchise university oversight
5. A primary partnership with the University of Derby, ranked No.1 in Greece across Business, Marketing, Education, Hospitality and Mechanical Engineering
6. A dedicated Employability Scheme backed by an active industry network, supporting students' transition from education to employment
7. Campuses in Athens, Glyfada and Thessaloniki, centrally located and accessible across Greece
8. Comprehensive student welfare services including personal tutoring, counselling, learning support and career services