Behavioural Insights and Government Policy draft

Program Overview

This online course from King's College London explores the principles of behavioral science and their application to public policy. Participants learn to identify biases in policy design, develop targeted interventions, and evaluate their effectiveness through case studies and practical exercises. The program equips professionals with the skills to improve policy effectiveness and influence behavior in various fields, including public policy, government, and public health.

Program Outline

Behavioral Insights and Government Policy Course Analysis:

Degree Overview:

This short course delves into the fascinating world of behavioral science and its application to public policy. It delves into the real-world applications of these theories, equipping participants with the necessary skills to develop and assess interventions based on theoretical frameworks. The course emphasizes a hands-on approach, utilizing case studies and practical exercises to solidify learning and understanding.

Objectives:

• Understand the core principles of behavioral science and how they influence human decision-making.
• Identify and apply these principles to real-world policy issues.
• Develop and evaluate interventions aimed at improving policy effectiveness.
• Gain proficiency in conducting randomized controlled trials to assess the efficacy of interventions.

Outline:

The program unfolds over four weeks, each focusing on key aspects of behavioral science and its application in policy:

Week 1: Key Theories of Behavioral Science:

• Explores fundamental concepts like "social influence," biases, and heuristics that influence human judgment.
• Provides a framework for understanding decision-making processes.

Week 2: Applying Theories to the Real World:

• Focuses on practical application of the theoretical concepts.
• Emphasizes identifying biases in policy design and developing targeted interventions based on theoretical frameworks.

Week 3: Case Studies:

• Immerses participants in real-world scenarios through two in-depth case studies.
• Analyzes the application of social influence and behavioral government in specific contexts.
• Reinforces the concepts and insights gained in the previous weeks.

Assessment:

• One written assignment:
Demonstrates understanding of the course content by analyzing a real-world policy problem through the lens of behavioral science.
• Participation in webinars and discussion forums:
Encourages active engagement and exchange of ideas with peers and faculty.

Teaching:

• Format:
Fully online, interactive, and engaging with asynchronous readings and discussions alongside three weekly one-hour live webinars delivered by King's College London faculty.
• Faculty:
Led by Professor Michael Sanders and Senior Lecturer Olga Siemers, both experts in public policy and behavioral science application.

Careers:

While the course description doesn't explicitly mention career prospects, the skills and knowledge acquired will be highly valuable for professionals working in public policy, government agencies, or any field where influencing behavior and improving policy effectiveness is paramount. Potential career paths may include:

• Policy Analyst
• Behavioral Scientist
• Research and Evaluation Specialist
• Communications Specialist
• Public Health Specialist

Other:

• The course fee is £950, with potential discounts available depending on individual circumstances.
• Completion of the module earns 5 Master's level academic credits.

Overall:

This program offers a comprehensive introduction to behavioral insights and their powerful application in the policy arena. Through interactive learning, case studies, and practical exercises, participants gain valuable knowledge and skills to design and implement effective policy interventions, ultimately yielding a positive impact on public well-being and government effectiveness.