Program Overview
Massey University's Bachelor of Communication (BC) program combines business, marketing, and creative communication skills, preparing graduates for success in the communication industry. With a focus on core communication principles and specialized majors, the program offers a comprehensive education in communication theory, practice, and application. Graduates are highly sought after for careers in public relations, marketing, journalism, and other communication fields.
Program Outline
Bachelor of Communication (BC) - Massey University
Degree Overview:
The Bachelor of Communication (BC) at Massey University is a unique program that combines business, marketing, and creative communication skills. This program aims to equip graduates with the knowledge and skills needed to succeed in the communication industry. Massey's BC graduates have had outstanding employment success, highlighting the program's effectiveness.
Outline:
The BC program consists of:
Part A: Core Courses
(120 credits)
- Communication Theory and Practice
- Introduction to Marketing
- Creative Communication
- Introduction to Media Studies
- Language and Communication
- Media Skills
- Introduction to Journalism
- Tū Kupu: Writing and Inquiry
Part B: Major Courses
(120 credits)
- Choose from the following specializations:
- Communication Management
- Digital Marketing
- Expressive Arts and Media Studies
- Expressive Arts
- Journalism
- Linguistics
- Media Studies
- Public Relations
Part C: Minor Courses
(60 credits)
Assessment:
Assessment methods in the BC program vary depending on the specific course. However, common methods include:
- Assignments
- Essays
- Presentations
- Exams
- Portfolios
- Group projects
Teaching:
The BC program is taught by experienced faculty with industry expertise. The program utilizes a variety of teaching methods, including lectures, workshops, tutorials, and online learning.
Careers:
Graduates of the BC program are well-prepared for a variety of careers in communication, including:
- Public relations
- Marketing
- Advertising
- Journalism
- Media production
- Social media
- Education
- Government
- Non-profit organizations
Other:
The BC program also offers students the opportunity to:
- Participate in internships
- Study abroad
- Join student clubs and societies
- Attend workshops and seminars
- The BC program is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).
- Massey University is ranked in the top 5% of business colleges globally by AACSB International.
- Massey University is ranked by QS (Quacquarelli Symonds) as one of the top 100 universities for communication and media studies.
- Massey University is ranked #1 in New Zealand and 76th in the world for communication by ShanghaiRanking.
Massey University of New Zealand - Te Kunenga ki Pūrehuroa
Overview:
Massey University is a research-led university in New Zealand, known for its excellence in innovation and the creation of new knowledge. It offers a wide range of academic programs and support services to students.
Services Offered:
Massey University provides a variety of support services to students, including: *
Academic support:
Guidance and resources for academic success. *Student life services:
Support for personal well-being, career development, and social engagement. *Māori @ Massey:
Dedicated services and resources for Māori students. *Pacific Massey:
Support and resources for Pacific students.Key Reasons to Study There:
Research-led institution:
Massey University is known for its strong research focus and commitment to innovation.Diverse student body:
The university welcomes students from various backgrounds and cultures.Supportive environment:
Massey provides a range of services and resources to help students succeed.Other:
Distance and online study:
Massey offers a wide range of distance and online study options.Alumni network:
The university has a strong alumni network that provides support and connections for graduates.- NCEA Level 3 with a minimum of 80 credits at Level 2 or above, including 60 credits at Level 3.
- University Entrance: University Entrance standards as defined by the New Zealand Qualifications Authority (NZQA).
- Cambridge International Examinations: GCE A Levels with a minimum of three passes at GCE A Level and two passes at GCE AS Level.
- International Baccalaureate: International Baccalaureate Diploma with a minimum of 24 points.
International Students (Outside the EU):
- Applicants with qualifications from overseas will need to provide evidence of their equivalence to New Zealand qualifications.
- Some international qualifications may require additional testing or study, such as the Massey University English Language Test (MUELT) or the International English Language Testing System (IELTS).
- Specific requirements may vary depending on the type of qualification and the student's country of origin.
Language Proficiency Requirements:
- International students whose first language is not English are required to meet certain English language standards before commencing their studies.
- Massey University accepts a variety of English language tests, including the:
- IELTS (International English Language Testing System)
- TOEFL (Test of English as a Foreign Language)
- PTE Academic (Pearson Test of English Academic)
- MUELT (Massey University English Language Test)
- Minimum required score may vary depending on the test taken:
- IELTS: 6.5 overall with no band score below 6.0.
- TOEFL: 90 overall with a minimum of 20 in each section.
- PTE Academic: 58 overall with a minimum of 50 in each section.
- MUELT: Level 4 with a minimum of 65% overall.
- For information on prior learning, exemptions and transfer of credit or other questions, please contact Massey University or review the Recognition of Prior Learning regulations.
- English language skills help in academic pursuits.
