Program start date | Application deadline |
2024-09-01 | - |
2024-11-01 | - |
2025-01-01 | - |
2025-02-01 | - |
2025-04-01 | - |
2025-06-01 | - |
Program Overview
The University Academy 92 Digital Marketing Certificate of Higher Education (Cert HE) is a 1-year program designed to equip students with foundational knowledge and practical skills in digital marketing. Through interactive lectures, seminars, and industry-inspired curriculum, students explore core principles, marketing research techniques, and communication channels. The program emphasizes writing and design skills for effective digital communication, preparing graduates for careers in various marketing roles.
Program Outline
Degree Overview:
- Objectives: The Digital Marketing Cert HE aims to equip students with foundational knowledge and practical skills in digital marketing. It serves as the first step towards a career in the dynamic field of digital marketing.
- Program Description: This 1-year course delves into the core principles of digital marketing, covering crucial aspects like marketing processes, market research techniques, and current trends in digital marketing. The program also focuses on developing writing and design skills for effective digital communication.
Outline:
- Content: The curriculum covers a range of digital marketing topics, including:
- Principles of Marketing: Introduces core concepts and their practical applications in the digital age.
- Marketing Research: Teaches essential research methods to analyze market problems and conduct effective research projects.
- Marketing Communications: Equips students with the knowledge and skills to develop and implement integrated marketing communication campaigns across various channels.
- Structure:
- Duration: 1 year (4 terms)
- Study Mode: 24 weeks of study with 4 six-week blocks, each focusing on a single subject module.
- Timetable: Fixed morning or afternoon timetable (except for February, April, June, and accelerated intakes).
- Subject Module Breakdown:
- 250 hours of study per module
- 80 hours of face-to-face learning (32%)
- 20 hours of "Digital Wednesdays" for additional learning opportunities (8%)
- 150 hours of independent study (60%)
- Assessment Breakdown:
- 100% coursework, no traditional end-of-year exams
- Individual Modules:
- Module 1: Principles of Marketing: Explores core marketing concepts, marketing mix, market segmentation, targeting, positioning, and brand management. Additionally, it examines the unique challenges of marketing services in the digital era.
- Module 2: Marketing Research: Teaches both quantitative and qualitative research methods, equipping students with the skills to conduct and manage research projects. This module prepares students for careers in marketing, product, brand, or advertising management.
- Module 3: Marketing Communications: Covers different marketing communication tools, including advertising, direct marketing, personal selling, PR, and publicity. Students gain practical experience by applying these tools to real-world case studies and exercises.
Assessment:
- Assessment Methods:
- 100% coursework, focusing on practical assignments and projects.
- No traditional end-of-year exams.
- Assessment Criteria:
- Each module is assessed based on specific criteria related to the learning outcomes.
- Assessments may include essays, presentations, case studies, and practical projects.
- Grading:
- Pass/Fail grading system.
Teaching:
- Teaching Methods:
- Interactive lectures, seminars, and workshops.
- Guest speakers from the industry.
- Access to online learning resources and materials.
- Individual and group work.
- Faculty: Experienced and qualified lecturers with industry expertise.
- Unique Approach:
- 92 Programme: A unique character and personal development program integrated into the curriculum.
- Focus on developing key skills like emotional intelligence, critical thinking, active learning, communication, leadership, and technology skills.
- Industry-inspired curriculum co-designed with industry partners.
- Fixed morning or afternoon timetables for most intakes.
- Multiple start dates throughout the year.
- No traditional end-of-year exams.
Careers:
- Potential Career Paths:
- Marketing Specialist
- Search Engine Optimization Specialist
- Social Media Manager
- Email Marketing Specialist
- Paid Advertising Specialist
- Marketing Analyst
- Career Opportunities:
- High demand for skilled digital marketers in the UK and globally.
- Opportunities in various industries and sectors.
- Potential Employers:
- Marketing agencies
- Digital marketing departments
- E-commerce businesses
- Technology companies
- Start-ups
Other:
- Industry Partnerships: Collaborates with over 60 industry partners to provide students with access to industry-leading expertise, mentorship opportunities, and work-place experiences.
- Location: Taught at the UA92 Business School in Manchester city center.
University Academy 92 (UA92)
Overview:
University Academy 92 (UA92) is a higher education institution located in Manchester, England. It was founded by the Class of 92, a group of former Manchester United footballers, and Lancaster University. UA92 offers a unique and industry-inspired approach to higher education, focusing on character and personal development alongside academic learning.
Services Offered:
UA92 offers a range of services to students, including:
Courses:
A variety of undergraduate and postgraduate degrees, apprenticeships, bootcamps, and skills bootcamps across various fields.Financial Support Packages:
Programs like "Make It For Real" and "Reboot" provide financial assistance to students, covering costs like devices, data, travel, and accommodation.Character & Personal Development:
The "92 Programme" focuses on building skills employers seek, preparing students for life beyond UA92.Student Support & Well-being:
Services to support students' academic and personal well-being.Student Life and Campus Experience:
UA92 offers a vibrant campus experience with:
Two Campuses:
Old Trafford Campus and UA92 Business School.Student Life:
Opportunities for social interaction, clubs, and events.Sport 92:
Access to sports facilities and opportunities.Accommodation:
Options for on-campus and off-campus accommodation.Key Reasons to Study There:
Industry-Inspired Education:
Courses are designed with input from industry partners, ensuring relevance and career readiness.Character & Personal Development:
The "92 Programme" focuses on building essential skills for success.Unique Founders:
The Class of 92 and Lancaster University bring a unique perspective to higher education.Financial Support:
Programs like "Make It For Real" make higher education more accessible.Academic Programs:
UA92 offers courses in various fields, including:
World of Business:
Business-related programs.Media:
Media and communication programs.Sport:
Sports-related programs.World of Digital:
Digital and technology programs.Other:
- UA92 is a registered higher education provider with the Office for Students.
- The institution has received a Silver Award in the Teaching Excellence Framework (TEF) 2023.
- UA92 collaborates with businesses to provide career opportunities for students.
Entry Requirements:
UK Students:
- GCSEs: Two GCSEs at Grade C/4 or above, including English Language.
- Level 3 Qualifications:
- A Levels: CC (equivalent to 64 UCAS points)
- BTEC National Extended Diploma: MPP
- BTEC Diploma: MM
- T Levels: P (C+)
- Scottish Advanced Highers: DD
- IB: 24 points with 14 from Higher Level Subjects
Non-Traditional Qualifications:
- Qualifications that do not carry UCAS points may still be considered.
- The university assesses a range of qualifications and work/life experience to determine your suitability for the course.
- Each application is assessed individually, taking into account various factors.
International Students:
- International Baccalaureate: Pass the IB Diploma with a minimum of 24 points overall, including 14 points from Higher Level Subjects.
- English Language Requirements:
Language Proficiency Requirements:
- IELTS: Overall score of 6.5, with no section lower than 5.5.
- The university holds regular Open Days and Virtual Open Days where you can learn more about the courses and ask questions.