Program Overview

The Master of Applied Business (MAB) is an 18-month program that focuses on real-world learning informed by contemporary business research. The program offers five specializations: Business Analytics, Digital Marketing, Leadership, Supply Chain & Logistics, and Advanced HR. Graduates are prepared for a wide range of careers in business, including business analytics manager, digital marketing manager, and supply chain manager. The program is offered at the Unitec Institute of Technology in Auckland, New Zealand, and is accredited by the New Zealand Qualifications Authority (NZQA).