Program Overview

BA (Hons) Fashion Promotion and Communication

Course Overview

The BA (Hons) Fashion Promotion and Communication degree is ideal for individuals looking to build, promote, and maintain dynamic fashion brands. With strong industry links and cutting-edge facilities, students will learn to tell unique fashion brand stories through different mediums to a range of audiences.

Key Study Topics

• Fashion photography
• Film
• Advertising and digital marketing
• Digital communication
• Fashion styling and media production
• New media
• Social media
• Graphic design
• Brand communication

Course Structure and Admissions

Year 1

• Students will build knowledge and awareness of brand principles and the basics of how to bring together a fashion campaign.
• Alongside this, they will learn key skills in photography, film, graphics, illustration, and social media.
• Modules may include:
  • Key Concepts in Fashion Media, Culture and History
  • Promotion and Communication Design 1
  • Exploring Fashion Marketing and Advertising: Perception and Storytelling
  • Promotion and Communication Design 2
  • Professional Life Practice: "Developing your Practice"
  • Professional Life Practice: "Exploring your Practice"

Year 2

• Students will gain a greater understanding of multi-platform campaign building.
• At the same time, they will develop skills in building websites and writing market reports.
• Our students go live at this stage, taking on a work-based learning opportunity.
• Modules may include:
  • Critical Discourse in Fashion Promotion and Communication
  • Digital Production, Interaction Design and Visual Communication in Fashion
  • Fashion Narrative, Interfaces and Creation
  • Professional Life Practice: "Applying your Practice"
  • Work-based learning

Year 3

• Students will be assessed on four components in their final year and we ask that they create a final major project from inception to realisation.
• They will also work on a range of national and international competitions to showcase their skills and build a well-rounded professional portfolio.
• We ask that they show their contextual studies research in a long form dissertation.
• Modules may include:
  • Concept Development and Experimentation
  • Final Major Project (Body of Work)
  • Fashion Media Curation, Presentation and Public Installation
  • Professional Life Practice: "Situating your Practice"

Entry Requirements

• At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved.
• For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;
  • Two A Levels at grade CC or above
  • BTEC Extended Diploma at grade MPP
  • UAL Level 3 Extended Diploma
  • T Level (pass or above)
  • Access to Higher Education Diploma
  • International Baccalaureate at grade 24 or above
  • Other/Mixed qualifications equivalent to 64 UCAS Tariff points

Portfolio Review

• Admission onto this course is also subject to a successful portfolio review.
• If you wish to study our BA (Hons) Fashion Promotion and Communication degree course, we will need to see examples of previous work that showcases your suitability for the course.
• Please provide the following for your portfolio review:
  • The portfolio can be either digital or physical
  • 12-15 portfolio pages, this may require you to edit your work
  • Photography and film work films need to be in Quicktime files or uploaded onto youtube or vimeo so that the lecturer can view them on their laptop
  • Work which demonstrates use of graphics and graphic layouts
  • Theme-boards or trend boards which they can articulate during the interview, which showcase your thinking. We are keen to see how your research development has resulted in your finished pieces
  • 1 or 2 good projects from conception to realisation
  • A written piece of work, this can be on any subject but needs to be printed out, need to be able to also leave a copy

Fees and Funding

• Find out more about our tuition fees and whether you qualify for financial support during your studies.
• Key links:
  • Undergraduate fees and funding
  • Paying your fees
  • Scholarships, bursaries and other discounts

Career Pathway

• Students will complete the course with a strong, industry-ready portfolio of visual work relevant to their career preferences.
• Graduates will be able to pursue work in a number of fields including but not limited to:
  • Public relations
  • Online marketing
  • Advertising and digital marketing
  • Brand manager
  • Art direction
  • Styling
  • Fashion photography
  • Fashion events director
  • Digital marketing
  • Creative technologist
  • Commercial film production
  • Graphic illustrator
  • Media designer
  • Visual merchandiser
  • Fashion writer
  • Campaign manager
  • Academics and teachers
  • Archivist
  • Brand managers
  • Curator
  • Copywriter
  • Digital operations
  • Data analyst/insights
  • Display designer (window dressing etc)
  • E-comms developer
  • Graphic designers (placement print and/or point of sale)
  • Influencer/talent management
  • Journalist
  • Logistics
  • Marketing manager
  • Managing director/CEO

Industry Connections

• Fashion Promotion includes a fully accredited work placement where students can apply their learnings to a professional environment.
• Recent work placements include Urban Outfitters, Wonderland Magazine, Ralph Lauren, Ralph & Russo, Paul Smith, LK Bennett, Karen Millen, Harvey Nichols, Fashion Scout, Exposure PR, All Saints and Black Diamond Films.

Facilities

• iMac suite at Ravensbourne
• Materials library
• Library at Ravensbourne
• Our facilities are open to every student
• Atelier at Ravensbourne
• Fashion atelier at Ravensbourne

Lecturers

• Cameron Haynes
• Aurora Starbuck
• Joceline Howe
• Piers Atkinson
• Elva Rodriguez

Alumni Stories

• Ophelia Liu
• Alexander Barnes-Ross
• Sara Franco Pierto
• Megan Whittle
• Sofi Chetrar
• Georgina White

Honours Board

• Ravensbourne returns to London Fashion Week
• Ravensbourne X London Fashion Week 2022
• Ravensbourne finalists join the Best of Graduate Fashion Week
• Ravensbourne Fashion alumni reunite for special interview
• Students showcase sustainable denim brands with Kingpins Show
• Ravensbourne X London Fashion Week 2021