MARKETING MANAGEMENT FOR EVENTS, HOSPITALITY AND TOURISM

Overview

This course is subject to validation and approval.

The Marketing Management for Events, Hospitality and Tourism postgraduate course combines developing your marketing skills with exploring how to apply them to these dynamic industries, giving you specialized expertise for a variety of roles ranging from hotel and business centre management to events companies and marketing positions with major firms.

Course Breakdown

Core Modules

• Global Marketing for Events, Hospitality and Tourism: The aim of this module is to provide you with an understanding of the key dimensions of the contemporary global marketing environment and its significance in hospitality, tourism and events.
• Dynamics of Consumer Behaviour: Consumer behaviour is always dynamic. In this module you will learn how marketers profile their customers, evaluate psychological, sociological and situational factors to predict consumer behaviour, and in turn, evaluate the success of their strategies with their targeted audiences.
• Digital, Social and Integrated Campaign Management: The aim of this module is to provide you with the practical skills and theoretical knowledge of managing a wide variety of digital, social and integrated campaigns.
• Analytics for Decision Making: The aim of this module is to provide you with the practical skills and theoretical knowledge of making effective data-driven marketing decisions.
• Applied Masters Project: This module extends and develops your knowledge and ability in focusing upon, and preparing for, industry research.

Entry Requirements

Academic

• MA Marketing Management for Events, Hospitality and Tourism: A grade classification of 2:2 is required, or international equivalent.
• PGDip Marketing Management for Events, Hospitality and Tourism: A grade classification of third class is required, or international equivalent.
• There are no subject pre-requisites for this programme.

Work-based

• We also consider applicants who are currently employed and wish to apply to University College Birmingham.
• To apply, you must have five years of relevant managerial work experience, demonstrating in-depth knowledge of the sector for the subject matter you are interested in pursuing.
• A reference detailing your roles and responsibilities from your line manager and a meeting with the programme team will usually be scheduled prior to a place being offered.

International students

• For academic and English entry requirements for EU and international students, please visit the Country Specific Information page.

Key Information

Teaching and Assessment

• This programme has been structured into four 30-credit taught modules, sequenced in blocks.
• Providing accessible and inclusive teaching and learning through a block, blended pedagogy, it will allow you to focus on understanding individual topic areas, while providing flexibility for you to plan your study around your work commitments.
• The course will be delivered through a range of methods which include attending lectures, seminar debates, enterprising workshops, and interacting with guest speakers and leading entrepreneurs from industry.
• You will also be expected to engage with independent reading and research to ensure an interactive and personalised learning experience.
• Our course is assessed through coursework – there are no examinations.

Timetable

• We understand that you need to balance study with work, so wherever possible your lessons will be timetabled into 2-3 days a week.

Tuition Fees

• Home Students: If you are a home student enrolling on a postgraduate degree course at University College Birmingham in 2024/2025, the tuition fee for full-time study will be £9,350 per year. For part-time study, the fee will be £4,675 per year.
• International Students: If you are an international student (or have been fee assessed as an international fee payer) and enrolling on a full-time postgraduate degree course in 2024/2025, the fee for the academic year will be £15,000. If you complete a placement year, there will be an administration fee of £500 for a full year or £250 for a half-year placement.

Career Opportunities

• Conference Centre Manager: Average Salary: £36,000
• Event Manager: Average Salary: £33,000
• Hotel Manager (Small Hotel or Deputy of Larger Hotel): £27,500 - £31,000
• Marketing Executive (Postgraduate): Average Salary: £37,500
• Tourist Information Centre Manager: Average Salary: £30,000
• Digital Marketer: Average Salary: £30,000

Meet Your Lecturers

• Kathryn Hayat: Associate Professor and Head of Department
• Gwyneth Stewart: Senior Lecturer
• Faiza Khan: Lecturer
• Nikki McGavin: Lecturer in Hospitality & Tourism

---

University College Birmingham - Marketing Management for Events, Hospitality and Tourism - MA/PGDip

---

Degree Overview:

---

Objectives:

• Develop effective marketing management skills.
• Explore contemporary marketing environment in hospitality, tourism, and events.
• Analyze marketing challenges, opportunities, and options available.
• Develop practical skills in digital, social, and integrated campaign management.

---

Program Highlights:

• 100% coursework assessment - no exams
• Flexible delivery with blended learning
• Practical application through live projects and business start-up development
• Digital Creative Studio
• Expert tuition from industry professionals

---

Outline:

---

Duration:

• MA: 1 year full-time (starts September) / 15 months full-time (starts February)
• PGDip: 9 months full-time (starts September) / 12 months full-time (starts February)

---

Core Modules:

• Global Marketing for Events, Hospitality and Tourism: Examines the changing consumer demands and expectations, analyzes marketing challenges and opportunities, explores current trends and emerging themes in the industry.
• Dynamics of Consumer Behaviour: Understand how marketers profile customers, evaluate psychological and sociological factors influencing consumer behaviour, and assess the success of marketing strategies.
• Digital, Social and Integrated Campaign Management: Learn to manage digital, social, and integrated campaigns, analyze and define customer base, set objectives, design campaigns, and implement multi-channel campaigns.
• Applied Masters Project: Develop research skills and expertise focusing on industry research, design and execution of research projects, dissertation, business start-up plan, marketing campaign, or proposing new processes/systems/products/target markets.

---

Assessment:

• 100% coursework assessment - no exams
• Assignments, projects, and presentations
• Individual and group work

---

Teaching:

• Block, blended pedagogy
• Lectures, seminar debates, workshops
• Guest speaker presentations
• Independent reading and research
• Industry experts from the field

---

Careers:

• Potential career paths:
• Average salary:
• Conference centre manager: £36,000
• Event manager: £33,000
• Hotel manager: £27,500 - £31,000
• Marketing executive: £37,500

---

Other:

• University College Birmingham is accredited by the University of Warwick.
• Dedicated postgraduate suite with study and meeting spaces, PCs, and other facilities.
• Access to a cutting-edge Digital Creative Studio featuring video and audio production, podcasting, and media design resources.

---

MSc, MA) in 2023/24, your fee for this academic year will be £14,500 per year. The course fee for academic year 2024/2025 is £15,000 per year.

University College Birmingham

---

Overview:

University College Birmingham (UCB) is a vibrant and welcoming institution located in the heart of Birmingham, England. It offers a diverse range of academic programs, including undergraduate, postgraduate, apprenticeship, and college courses. UCB is known for its world-class facilities, which have been significantly enhanced through a £200 million investment.

---

Services Offered:

The context does not provide specific details about the services offered to students.

---

Student Life and Campus Experience:

UCB boasts a supportive and friendly student community, where students can forge lifelong friendships and find a sense of belonging. The institution offers campus tours led by student ambassadors, who provide insights into student life and facilities.

---

Key Reasons to Study There:

World-class facilities:

UCB has invested heavily in its campuses, equipment, and resources, providing students with a high-quality learning environment.

University of Warwick accreditation:

Many of UCB's programs are accredited and awarded by the University of Warwick, a prestigious Russell Group university, ensuring high academic standards.

Location:

Situated in the heart of Birmingham, UCB offers students access to a thriving business environment, beautiful green spaces, vibrant nightlife, and a diverse cultural scene.

Student choice:

UCB is the highest-ranking university in the region according to student choice, as recognized by the Whatuni Student Choice Awards 2024.

---

Academic Programs:

UCB offers a wide range of academic programs, including:

Undergraduate:

A variety of undergraduate degree courses.

Postgraduate:

A selection of postgraduate degree courses.

Apprenticeships:

Higher level apprenticeships.

College:

College courses.

---

Other: