Program Overview

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Digital Marketing BA (Hons) / FdA

Overview

Our Digital Marketing BA (Hons) degree is designed to equip you with the essential skills to thrive in today’s competitive digital landscape. Our programme offers a comprehensive curriculum covering all aspects of marketing, media and digital technologies.

Course Breakdown

• Year 1
• Year 2
• Year 3
• Year 3/4

Core Modules

Fundamentals of Content Production

This module will teach you about the foundational principles of content production and develop an awareness and understanding of various visual communication techniques.

The People Perspective

This module will teach you to meet the challenges facing businesses today by focusing on the people perspective and enhancing your knowledge of leadership and management within current agile business environments.

Essentials of Marketing

This module will teach you how to make and justify a range of marketing decisions, as well as learn about market segmentation and marketing tactics within differing types of organisations.

Understanding Audience

This module aims to develop your understanding of the ways in which advertising and marketing professionals communicate with their intended audiences.

Digital Toolkit

This module allows you to develop your knowledge and practical application of digital marketing tools and platforms.

Social Media Management

This module will help you to develop your knowledge and practical application of social media tools and platforms.

Optional Modules

SEO and Digital Advertising

This module is an essential introduction to search engine optimisation (SEO) and digital advertising, including the latest techniques in PPC, SEM and social media advertising.

UX Design

This module will allow you to build on the knowledge and practical application of web production tools and platforms established in your first-year introductory modules.

Digital Content and Copy

This practical module highlights how to create powerful digital content and copy for a variety of online digital platforms.

Campaign Planning

This module aims to explore campaign planning from the perspective of a marketing manager.

Marketing Intelligence

The importance of marketing research is growing in the increasingly-global competitive marketing environment.

Plus one option from:

Advertising Psychology

This module will teach you about advertising psychology in the context of persuasive communication.

E-Commerce and Customer Experience Design

This module will furnish you with the theoretical and practical knowledge required to build your own e-commerce platform and design optimised customer journeys.

Interactive Media

This module will allow you to develop your own creative practice in interactive media.

Sales Management

This module is all about how to manage a successful sales team.

Optional Work Placement

Work Placement

Our course offers you the chance to undertake a paid 48-week placement to give you invaluable first-hand experience in the industry.

Core Modules

Strategic Marketing Management

This module aims to critically assess the role of strategic marketing in modern organisations.

Marketing Analytics

Big data is an increasingly important feature of modern business.

Managing Online Communities

Building on previous modules that examined the motivations and behaviours of consumers in relation to online community management.

Choose one option from:

Marketing Final Major Project

The Final Major Project is a practically focused, but theoretically informed, capstone research project.

Research Project

You will have the opportunity to engage in an independent research project of your choice.

Plus one option from:

Advertising and Media Management

You will be taken deeper into the management processes relating to advertising.

Brand Management

The most valuable assets that a company has are the brands that it has invested in and developed over time.

International Marketing

We live in an interconnected world, so it’s important to examine how organisations explore new market opportunities beyond national boundaries.

Podcasting and Audio Production

Podcasting has been growing in terms of audience reach and size year on year.

Entry Requirements

Digital Marketing BA (Hons)

• A-levels: An A-level grade profile of CDD.
• T-levels: A T-level graded Pass with a core component of grade C.
• BTEC: A BTEC grade profile of MMP.
• Tariff: Other Level 3 qualifications are accepted at University College Birmingham for entry. A minimum of 80 UCAS Tariff points will be required.
• Access to Higher Education Diploma: 80 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

Digital Marketing FdA

• A-levels: An A-level grade profile of DD.
• T-levels: A T-level graded Pass with a core component profile less than C.
• BTEC: A BTEC grade profile of PP.
• Apprenticeship: Achieve an advanced apprenticeship (Level 3).
• Tariff: Other Level 3 qualifications are accepted at University College Birmingham for entry. A minimum of 32 UCAS Tariff points will be required.
• Access to Higher Education Diploma: 32 UCAS Tariff points.
• Non-tariff: Non-UCAS Tariff-based Level 3 qualifications are also considered for entry.
• Work-based: We also give equal consideration to applicants who are currently in work and wish to apply to University College Birmingham.

Key Information

Teaching and Assessment

• Teaching: Example of a typical teaching week (up to 15 contact hours).
• Assessment: Estimated breakdown of assessment for this degree course.

Timetable

We understand that you need to balance study with work, so wherever possible your lessons will be timetabled into 2-3 days a week.

Tuition Fees for Home Students

• 2024/2025: The tuition fee for full-time study is £9,250.
• 2025/2026: The full-time fee will be £9,535 per year.

Tuition Fees for International Students

• 2024/2025: The fee for the academic year will be £14,000.
• 2025/26: The tuition fee for the course will be £16,000 per year.

Career Opportunities

• Digital marketer: Average Salary: £30,000
• Analytics manager: Average Salary: £47,392
• Social media manager: Average Salary: £25,000 – £32,000
• Advertising account executive: Average Salary: £35,000
• Pay-per-click (PPC) specialist: Average Salary: £32,500
• SEO specialist: Average Salary: £30,500

Course Statistics

• BA (Hons): undefined at undefined
• FdA: 50% say staff value students views and opinions about the course

Meet Your Lecturers

• Craig Hopkins: Lecturer in Business and Enterprise
• Makesh Sohpal: Lecturer in Digital Marketing
• Nicola Sandford: Senior lecturer
• Rohim Mohammed: Lecturer in Digital Marketing