Global Management (Digital Audience Strategy), MGM

Program Overview

The Global Management (Digital Audience Strategy) program at MGM combines digital marketing, design, and product development with global leadership and management. Students learn to identify and reach target audiences through digital strategies, mastering methods to inform specific outcome strategies. The program includes core courses in global communication and negotiation, a concentration in digital audience strategy, and electives approved by the academic unit. Graduates are prepared for careers in marketing, management, and other fields that require a strong understanding of global business and digital audience engagement.

Program Outline

Global Management (Digital Audience Strategy), MGM

Degree Overview:

This program is designed for students who want to combine their digital skills in marketing, design, and product development with a strong foundation in global leadership and management. Students will learn methods to identify and reach target audiences through digital audience strategy, including emerging and traditional methods. Graduates master different methods to inform specific outcome strategies.

Outline:

The program consists of 49 credit hours, including required core courses, concentration courses, electives, foreign language, and culminating experience courses.

Required Core (3 credit hours):

• TAM 582 Communicating and Negotiating in a Dynamic Global World (3)
• TGM 506 Communicating and Negotiating Across Cultures (3)

Concentration (12 credit hours):

• MCO 561 Defining the Digital Audience (3)
• MCO 562 Search Engine Strategy for Digital Audience Acquisition (3)
• MCO 563 Social Media Campaigns and Engagement (3)
• MCO 564 Digital Audience Research and Behavior (3)
• MCO 565 Digital Audience Analytics (3)

Electives (12 credit hours):

Approved by the academic unit.

Other Requirements (21 credit hours):

• Foreign language
• TGM 515 Navigating Global and Regional Business Environments (3)
• TGM 517 Global Accounting and Financial Management (3)
• TGM 545 Global Leadership and Strategy (3)
• TGM 557 Global Marketing and Data Analytics (3)
• TGM 586 Global Entrepreneurship and Sustainable Business (3)
• TGM 596 Thunderbird Experiential Practicum (6)

Careers:

• Instructional designers and technologists
• Intelligence analysts
• Management analysts
• Marketing managers
• Market research analysts and marketing specialists
• Sales managers

Other:

• Offers accelerated options with bachelor’s degrees in various fields.
• Students can participate in global experiences like global field seminars and global challenge laboratories.
• The program focuses on developing sustainable and trusting relationships with people from diverse backgrounds, applying digital audience acquisition and engagement strategies globally, and inspiring leadership in a global context.