Program Overview
The PhD in Marketing program at W. P. Carey School of Business is a research-focused program that prepares graduates for careers in academia and research. The program emphasizes critical thinking, research skills, and expertise in consumer behavior, quantitative marketing models, or service strategy. Graduates are well-prepared for careers in academia, research, and consulting.
Program Outline
Marketing, PhD: A Detailed Program Analysis
Degree Overview:
The PhD in Marketing program at W. P. Carey School of Business is a full-time, research-focused program designed to prepare graduates for careers in academia and research. The program emphasizes the development of critical thinking, research skills, and expertise in one of three research domains: consumer behavior, quantitative marketing models, or service strategy.
Outline:
The program consists of 84 credit hours, including coursework, a written comprehensive exam, a dissertation proposal, and a dissertation. Students must complete a minimum of 30 credit hours of approved doctoral coursework, including research and dissertation credit. They also have the option to apply up to 30 credit hours from a previously awarded master's degree towards their doctoral plan of study. The program follows a structured curriculum:
- Core Curriculum: Provides a foundation in marketing concepts and research techniques.
- Specialization: Students choose one of three research domains:
- Consumer Behavior
- Quantitative Marketing Models
- Service Strategy
- Dissertation: Students conduct independent research and write a dissertation to demonstrate their mastery of the chosen field.
Assessment:
Students are assessed through various methods, including:
- Coursework: Grades in assigned coursework contribute to the overall assessment.
- Comprehensive Exams: A written exam tests students' understanding of core marketing concepts and research methodologies. An oral exam may also be required at the discretion of the academic unit.
- Dissertation Proposal: Students defend their dissertation proposal to a committee of faculty members.
- Dissertation Defense: Students present and defend their completed dissertation to a committee of faculty members.
Teaching:
The program features a combination of teaching methods:
- Lectures: Faculty members deliver lectures on key concepts and theories.
- Seminars: Small group discussions allow for in-depth exploration of specific topics and research findings.
- Independent Research: Students conduct their own research under the guidance of faculty advisors.
- Dissertation Writing Workshops: Students receive support and feedback on their dissertation writing. The program boasts a distinguished faculty with expertise in various marketing subfields. They are actively involved in research and contribute to the advancement of knowledge in their respective areas.
Careers:
Graduates of the program are well-prepared for careers in:
- Academia: As professors and researchers at universities and research institutions.
- Research: As researchers in private companies, government agencies, and non-profit organizations.
- Consulting: As consultants providing marketing expertise to businesses and organizations. The program prepares graduates with the skills and knowledge necessary to succeed in these diverse career paths.
Other:
- The program is typically completed in five years.
- Admission is competitive and requires a strong academic record and research potential.
