Digital Audiences - BS

Program Overview

The Digital Audiences BS program at ASU equips students with the skills to reach and grow online audiences for organizations. Through hands-on experience with real clients and data, graduates are prepared for careers in digital marketing, including roles in audience growth, analytics, social media, and search engine optimization. The program offers both on-campus and online options, with a curriculum that emphasizes practical skills and strategies. Graduates are eligible for STEM-OPT, allowing international students to extend their work authorization for 36 months.

Program Outline

Degree Overview:

Objective:

The Digital Audiences BS program equips students with the skills and knowledge to effectively reach and grow online audiences for organizations. This program emphasizes hands-on experience with real clients and data, preparing graduates for successful careers in digital marketing.

Description:

This program distinguishes itself by focusing on developing practical skills and strategies through a unique curriculum. Key features include:

• Strategic Audience Growth: Students learn to design and implement audience growth strategies using various digital platforms.
• Analytics and Measurement: Mastering professional tools and techniques for audience, content, and behavior analysis prepares students for media-related analytics roles.
• Social Media Expertise: Students learn to evaluate and manage effective social media campaigns, gaining proficiency in both paid and organic strategies.
• Search Engine Optimization (SEO) & Search Engine Marketing (SEM): This program equips students with the expertise to optimize content and campaigns for search engines, preparing them for careers in paid and organic search engine work.
• Elective Flexibility: Students can tailor their learning by choosing electives in areas like management, audience data, and media creation.
• Internship Opportunities: The program offers internship opportunities for students to gain valuable real-world experience.

Outcomes:

• Graduates will be prepared to drive audience growth, execute digital marketing campaigns, and advance businesses in the digital age.
• The program is STEM-OPT eligible, allowing international students on F-1 visas to apply for a 36-month extension of their work authorization.

Outline:

Program Structure:

• The program offers two options:
• Online: Available through ASU Online.
• The program can be completed in four years of full-time study.
• The curriculum includes a mix of core courses, electives, and possible internship opportunities.

Course Schedule:

• Two curriculum maps are available for the program:
• Both maps include core courses, electives, and a capstone project.
• Specific courses cover topics such as:
• Audience Research
• Content Marketing
• Digital Strategy
• Social Media Marketing
• SEO & SEM
• Data Analysis
• Media Creation

Assessment:

• Assessment methods vary by course and may include:
• Exams
• Quizzes
• Assignments
• Projects
• Presentations
• Assessment criteria focus on evaluating students' ability to:
• Apply theoretical knowledge to practical situations
• Analyze data and draw insights
• Develop effective communication strategies
• Demonstrate critical thinking skills

Teaching:

• The program features a combination of teaching methods:
• Lectures
• Seminars
• Case studies
• Group projects
• Guest speakers
• Faculty members are experts in their fields with extensive experience in digital media and marketing.
• The program emphasizes interactive learning and student engagement.

Careers:

• Graduates of this program are prepared for a wide range of careers in digital marketing and media, including:
• Digital Strategist
• Social Media Manager
• Public Relations Specialist
• Engagement Manager
• Digital News Editor
• Political Campaign Strategist
• Digital Marketer
• Community Organizer
• Corporate Branding Specialist
• Graduates may also pursue further education in related fields.

Other:

• The program has a strong track record of placing graduates in successful careers.
• Students have the opportunity to network with industry professionals through guest lectures, events, and internships.
• The program offers a global experience through study abroad programs, allowing students to gain international perspectives on digital media and audiences.

Admission Requirements:

• High school diploma or equivalent
• Minimum GPA of 3.0
• Strong writing and critical thinking skills
• Interest in digital media and marketing
• The program is available to both domestic and international students.
• The program is accredited by the Higher Learning Commission.
• Tuition and fees vary depending on residency and program format.