Program Overview

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Program Overview

The Bachelor of Arts in Business with a concentration in Tourism is an innovative transdisciplinary program that prepares students for positions in a variety of professions in which business and tourism play important roles.

Program Description

Students complete rigorous courses within the tourism concentration, in addition to the skill and core courses required of all W. P. Carey School of Business majors. Developing tourism and recreation opportunities requires an understanding of effective marketing techniques and the ability to interact with many different types of businesses that support those efforts.

At a Glance

• College/School: W. P. Carey School of Business
• Location: Tempe or Online, ASU Local
• Second Language Requirement: No
• STEM-OPT Extension Eligible: No
• First Required Math Course: MAT 210 - Brief Calculus or MAT 117 College Algebra
• Math Intensity: Moderate

Curriculum

View 2025 - 2026 curriculum. View curriculum archives.

Concurrent Program Options

Students pursuing concurrent degrees (also known as a “double major”) earn two distinct degrees and receive two diplomas. Working with their academic advisors, students can create their own concurrent degree combination. Some combinations are not possible due to high levels of overlap in curriculum.

Accelerated Program Options

This program allows students to obtain both a bachelor's and a master's degree in as little as five years. Accelerated bachelor's plus master's degree programs are designed for high-achieving students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree. These programs feature the same high-quality curriculum taught by ASU's world-renowned faculty.

Accelerated Bachelor's Plus Master's Degree Programs

• Global Management (Creative Industries and Design Thinking), MGM
• Global Management (Digital Audience Strategy), MGM
• Global Management (Global Affairs), MGM
• Global Management (Global Business), MGM
• Global Management (Global Development and Innovation), MGM
• Global Management (Global Digital Transformation), MGM
• Global Management (Global Entrepreneurship), MGM
• Global Management (Global Health Care Delivery), MGM
• Global Management (Global Legal Studies), MGM
• Global Management (Nonprofit Leadership and Management), MGM
• Global Management (Public Administration), MGM
• Global Management (Public Policy), MGM
• Global Management (Sustainability Solutions), MGM
• Global Management (Sustainable Tourism), MGM
• Global Management, MGM
• Public Administration, MPA

Admission Requirements

• General University Admission Requirements: All students are required to meet general university admission requirements.
• Additional Requirements: First-year admission requirements for this program are the same as the university's first-year admission requirements.
• Transfer Admission Requirements: Transfer applicants must have a GPA of 3.00 for all transfer work and meet university transfer admission requirements.

Tuition Information

When it comes to paying for higher education, everyone’s situation is different. Students can learn about ASU tuition and financial aid options to find out which will work best for them.

Change of Major Requirements

Students should refer to the W. P. Carey School of Business website to determine whether they meet change of major requirements.

Attend Online

ASU offers this program in an online format with multiple enrollment sessions throughout the year.

Transfer Options

ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU.

Global Opportunities

As globalization continues to impact the way people live and work, study abroad programs provide students with valuable skills that employers are seeking, including communication and interpersonal skills, flexibility, motivation, and a global perspective on business applications worldwide.

Career Opportunities

Tourism management and development combines marketing and economic development with an emphasis on managerial understanding to promote smooth operations. With solid academic preparation in business, graduates are positioned for success in the tourism industry and affiliated professions.

Career Examples

• Business Analyst: 8.8% growth, $101,190 median salary
• Employee Training Manager: 5.8% growth, $127,090 median salary
• Event Planner: 4.8% growth, $59,440 median salary
• Front Desk Manager: 3.4% growth, $68,130 median salary
• General Manager (GM): 4.4% growth, $102,950 median salary
• Office Manager: 4.6% growth, $108,390 median salary
• Public Relations Specialist: 4.8% growth, $69,780 median salary
• Sales Manager: 4.7% growth, $138,060 median salary
• Tour Guide: 8.1% growth, $36,660 median salary
• Travel Agent: 2.2% growth, $48,450 median salary