Marketing draft

The Bachelor of Science in Marketing is a nationally ranked and award-winning program that provides students with an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations. Students develop marketing skills that provide a competitive advantage in their careers.

Program Description

The program is designed to give students a comprehensive understanding of marketing principles, including consumer behavior, market research, and marketing strategy. The faculty members are passionate about teaching and mentoring undergraduate students, providing many opportunities for students to get involved in the life of the department and work with business partners.

At a Glance

College/School: W. P. Carey School of Business
Location: Tempe or Online, ASU Local
Second Language Requirement: No
STEM-OPT Extension Eligible: No
First Required Math Course: MAT 210 - Brief Calculus
Math Intensity: Moderate

Curriculum

The curriculum for the Bachelor of Science in Marketing includes a variety of courses that provide students with a comprehensive understanding of marketing principles. Students can view the 2025-2026 curriculum and curriculum archives for more information.

Concurrent Program Options

Students pursuing concurrent degrees earn two distinct degrees and receive two diplomas. Working with their academic advisors, students can create their own concurrent degree combination. Some combinations are not possible due to high levels of overlap in curriculum.

Accelerated Program Options

This program allows students to obtain both a bachelor's and a master's degree in as little as five years. Accelerated bachelor's plus master's degree programs are designed for high-achieving students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree.

Accelerated Master's Programs

The Bachelor of Science in Marketing is offered as an accelerated bachelor's plus master's degree with:

Global Management (Creative Industries and Design Thinking), MGM
Global Management (Data Science), MGM
Global Management (Digital Audience Strategy), MGM
Global Management (Global Affairs), MGM
Global Management (Global Business), MGM
Global Management (Global Development and Innovation), MGM
Global Management (Global Digital Transformation), MGM
Global Management (Global Entrepreneurship), MGM
Global Management (Global Health Care Delivery), MGM
Global Management (Global Legal Studies), MGM
Global Management (Nonprofit Leadership and Management), MGM
Global Management (Public Administration), MGM
Global Management (Public Policy), MGM
Global Management (Sustainability Solutions), MGM
Global Management (Sustainable Tourism), MGM
Global Management, MGM
Public Administration, MPA

Admission Requirements

General University Admission Requirements: All students are required to meet general university admission requirements.
Additional Requirements:
- First-year admission requirements: 1230 SAT Reasoning or 25 ACT score, or graduated in the top 8% of high school class, or have an overall high school GPA of 3.40 in ASU competency courses (scale is 4.00 = "A").
- Transfer admission requirements: transfer GPA of 3.00 and one of the following: 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016) or 25 ACT score, or graduated in the top 8% of their high school class, or have an overall high school GPA of 3.40 in ASU competency courses (scale is 4.00 = "A").

Tuition Information

When it comes to paying for higher education, everyone's situation is different. Students can learn about ASU tuition and financial aid options to find out which will work best for them.

Change of Major Requirements

Students should refer to the W. P. Carey School of Business website to determine if they meet change of major requirements. Students ready to change their major should submit their request through the school's advising website.

Attend Online

ASU offers this program in an online format with multiple enrollment sessions throughout the year.

Transfer Options

ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU to outline a list of recommended courses to take prior to transfer.

Global Opportunities

As globalization continues to impact the way the world lives and works, international experiences have become vital to a successful career for marketing majors. Through more than 300 available Global Education programs, students can gain valuable skills employers are looking for: communication and interpersonal skills, flexibility, motivation, and a practical perspective on business applications worldwide.

Career Opportunities

The degree program provides fundamentals, flexibility, and specialization opportunities, and through the proper selection of coursework and other educational experiences, a marketing graduate may prepare for a variety of careers in areas such as:

Business development
Business-to-business marketing
Customer relationship management
International marketing
Market research and information management
Marketing communications
Professional sales and relationship management
Retail management
Sales management
Services marketing

Career Examples

Business Professor: 5.7% growth, $97,270 median salary
Field Researcher: -5.2% growth, $63,380 median salary
Market Research Analyst: 6.7% growth, $76,950 median salary
Marketing Associate: -2.2% growth, $126,960 median salary
Marketing Manager: 6.6% growth, $161,030 median salary
Public Relations Manager (PR Manager): 5.0% growth, $138,520 median salary
Public Relations Specialist: 4.8% growth, $69,780 median salary
Sales Associate: 3.7% growth, $46,370 median salary
Sales Manager: 4.7% growth, $138,060 median salary
Store Manager: -5.0% growth, $47,320 median salary

Program Overview