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Program Overview
Program Overview
The Bachelor of Science program in marketing with a concentration in professional sales is designed for undergraduate marketing students who are interested in pursuing the many opportunities in professional sales.
Program Description
The curriculum includes courses in professional sales as well as sales management and consumer behavior.
At a Glance
- College/school: W. P. Carey School of Business
- Location: Tempe or Online, ASU Local
- Second language requirement: No
- STEM-OPT extension eligible: No
- First required math course: MAT 210 - Brief Calculus
- Math intensity: Moderate
Curriculum
View 2025 - 2026 curriculum. View curriculum archives.
Concurrent Program Options
Students pursuing concurrent degrees (also known as a “double major”) earn two distinct degrees and receive two diplomas. Working with their academic advisors, students can create their own concurrent degree combination. Some combinations are not possible due to high levels of overlap in curriculum.
Accelerated Program Options
This program allows students to obtain both a bachelor's and a master's degree in as little as five years. Accelerated bachelor's plus master's degree programs are designed for high-achieving students who want the opportunity to share undergraduate coursework with graduate coursework to accelerate completion of their master's degree. These programs feature the same high-quality curriculum taught by ASU's world-renowned faculty.
Accelerated Bachelor's Plus Master's Degree Programs
- Global Management (Creative Industries and Design Thinking), MGM
- Global Management (Data Science), MGM
- Global Management (Digital Audience Strategy), MGM
- Global Management (Global Affairs), MGM
- Global Management (Global Business), MGM
- Global Management (Global Development and Innovation), MGM
- Global Management (Global Digital Transformation), MGM
- Global Management (Global Entrepreneurship), MGM
- Global Management (Global Health Care Delivery), MGM
- Global Management (Global Legal Studies), MGM
- Global Management (Nonprofit Leadership and Management), MGM
- Global Management (Public Administration), MGM
- Global Management (Public Policy), MGM
- Global Management (Sustainability Solutions), MGM
- Global Management (Sustainable Tourism), MGM
- Global Management, MGM
Admission Requirements
- General university admission requirements: All students are required to meet general university admission requirements.
- Additional requirements:
- First-year admission requirements: 1230 SAT Reasoning or 25 ACT score, or graduated in the top 8% of high school class, or have an overall high school GPA of 3.40 in ASU competency courses (scale is 4.00 = "A").
- Readmission requirements: Students must meet first-year admission requirements by way of high school GPA, test score or class rank and must have a transfer GPA of 3.00 (if applicable) and a cumulative ASU GPA of 3.00.
- Transfer admission requirements: Transfer admission requirements (30 or more credit hours after high school): transfer GPA of 3.00 and one of the following: 1160 (prior to March 2016) or 1230 SAT Reasoning (after March 2016) or 25 ACT score, or graduated in the top 8% of high school class, or have an overall high school GPA of 3.40 in ASU competency courses (scale is 4.00 = "A").
Tuition Information
When it comes to paying for higher education, everyone’s situation is different. Students can learn about ASU tuition and financial aid options to find out which will work best for them.
Change of Major Requirements
Students should refer to the W. P. Carey School of Business website to determine if they meet change of major requirements. Students ready to change their major should submit their request through the school's advising website.
Attend Online
ASU Online offers this program in an online format with multiple enrollment sessions throughout the year.
Transfer Options
ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU to outline a list of recommended courses to take prior to transfer.
Global Opportunities
As globalization continues to impact the way the world lives and works, international experiences have become vital to a successful career for marketing majors. Through more than 300 available Global Education programs, students can gain valuable skills employers are looking for: communication and interpersonal skills, flexibility, motivation, and a practical perspective on business applications worldwide.
Career Opportunities
The number of employers interested in hiring professionals for sales roles far exceeds the number of students who are pursuing career opportunities in sales. Graduates are prepared for careers in account management across a variety of industries in the business-to-business and consumer products domains.
Career Examples
- Advertising Sales Representative: -6.4% growth, $61,460 median salary
- Inside Sales Representative: 1.9% growth, $100,070 median salary
- Market Research Analyst: 6.7% growth, $76,950 median salary
- Marketing Associate: -2.2% growth, $126,960 median salary
- Marketing Manager: 6.6% growth, $161,030 median salary
- Merchandiser: 5.8% growth, $75,650 median salary
- Sales Associate: 3.7% growth, $46,370 median salary
- Sales Manager: 4.7% growth, $138,060 median salary
- Store Manager: -5.0% growth, $47,320 median salary
What are Accelerated Programs?
Accelerated programs allow students the opportunity to expedite the completion of their degree. These programs allow students to accelerate their studies to earn a bachelor's plus a master's degree in as few as five years.
What are Concurrent Programs?
Concurrent degrees allow students to pursue their own personal or professional interests, earn two distinct degrees and receive two diplomas. To add a concurrent degree to your existing degree, work with your academic advisor.
What are Joint Programs?
Joint programs, or jointly conferred degrees, are offered by more than one college and provide opportunities for students to take advantage of the academic strengths of two academic units. Upon graduation, students are awarded one degree and one diploma conferred by two colleges.
What Constitutes a New Program?
ASU adds new programs to Degree Search frequently. Come back often and look for the “New Programs” option.
What are Online Programs?
ASU Online offers programs in an entirely online format with multiple enrollment sessions throughout the year.
What is the Western Undergraduate Exchange (WUE)?
The Western Undergraduate Exchange (WUE) is a program in which residents of western states (other than Arizona) may be eligible for reduced nonresident tuition. Students from western states who select this major may be eligible for a reduced nonresident tuition rate of 150 percent of Arizona resident tuition plus all applicable fees.
