Program Overview
Digital Media Literacy, BA
The Bachelor of Arts program in digital media literacy prepares students to be at the forefront of the important strategic and ethical issues related to digital media, including automation, verification, security, and privacy.
Program Description
Organizations of all sizes, public and private, are learning to cope with unprecedented changes in how people interact with and use information. Students learn to use advanced tools and tactics to analyze the context of the media that people consume. They verify and interpret information to make decisions that improve their own lives and benefit the larger society.
At a Glance
- College/school: Walter Cronkite School of Journalism and Mass Communication
- Location: Online, ASU Local
- Second language requirement: No
- STEM-OPT extension eligible: Yes
- First required math course: MAT 114 - College Mathematics or any math course that meets the MATH designation
- Math intensity: General
Curriculum
View 2025 - 2026 curriculum. View curriculum archives.
Concurrent Program Options
Students pursuing concurrent degrees (also known as a “double major”) earn two distinct degrees and receive two diplomas. Working with their academic advisors, students can create their own concurrent degree combination. Some combinations are not possible due to high levels of overlap in curriculum.
Admission Requirements
- General university admission requirements: All students are required to meet general university admission requirements.
- First-year
- Transfer
- International
- Readmission
Tuition Information
When it comes to paying for higher education, everyone’s situation is different. Students can learn about ASU tuition and financial aid options to find out which will work best for them.
Change of Major Requirements
A current ASU student has no additional requirements for changing majors. Students should visit the Change of Major form for information about how to change a major to this program.
Attend Online
ASU Online offers this program in an online format with multiple enrollment sessions throughout the year.
Transfer Options
ASU is committed to helping students thrive by offering tools that allow personalization of the transfer path to ASU. Students may use MyPath2ASU to outline a list of recommended courses to take prior to transfer.
Program Learning Outcomes
Program learning outcomes identify what a student will learn or be able to do upon completion of their program. This program’s learning outcomes include the following:
- Evaluate the accuracy and credibility of digital media sources and information.
- Participate in digital media networks actively, safely, and ethically.
- Evaluate the potential global impacts of future developments within information ecosystems.
- Evaluate the role of communication in a free society.
Global Opportunities
With more than 300 Global Education program opportunities available to them, digital media literacy students are able to tailor their experience to their specific interests and skill sets. Whether in a foreign country, in the U.S., or online, students build communication skills, learn to adapt and persevere, and are exposed to research and internships across the world, increasing their professional network.
Career Opportunities
Graduates pursue a variety of professional and educational opportunities. The program's liberal arts foundation --- including critical thinking, communication, research, and problem-solving --- gives students the intellectual agility to thrive in many fields. Specialization in the technical, ethical, legal, social, and economic aspects of digital media is especially valuable, as employers of all sizes try to leverage digital media in serving consumers.
Example Job Titles and Salaries
- Certified Health Education Specialist (CHES) | 4.5% | $63,000
- Community Specialist | 4.6% | $54,940
- Educator | 1.5% | $48,400
- Library Media Specialist | 1.7% | $64,320
- News Reporter | -3.9% | $60,280
- Production Assistant | 2.7% | $71,770
- Public Relations Specialist | 4.8% | $69,780
- Religious Education Director | 2.1% | $54,840
STEM-OPT for International Students on F-1 Visas
This program may be eligible for an Optional Practical Training extension for up to 24 months. This OPT work authorization period may help international students gain skills and experience in the U.S. Those interested in an OPT extension should review ASU degrees that qualify for the STEM-OPT extension at ASU's International Students and Scholars Center website. The OPT extension only applies to students on an F-1 visa and does not apply to students completing a degree through ASU Online.
