| Program start date | Application deadline |
| 2024-02-28 | - |
Program Overview
This program provides knowledge on how digital marketing communications can enhance marketing and business decision-making. It focuses on supporting adaptive practice for marketers navigating the digital transformation of marketing. It also emphasizes the concept of value co-creation and anticipates future trends in digital marketing.
Program Outline
Other:
Key Features of the Program:
- The course provides knowledge on how digital marketing communications can develop marketing and business decision-making.
- It focuses on supporting adaptive practice for potential or current marketers as they navigate the digital transformation of the marketing function.
- This course can be taken individually or combined over a period of time towards a Postgraduate Certificate of Professional Development.
Course Structure and Content:
The content is delivered through three inter-related key themes.
It is predominantly focused around the
necessary actions required to deliver an integrated marketing communication strategy - at the level of both thought and action.
THEME 2:
Theme 2 looks at the digital consumer and explores the implications of emerging technology (e.g.
voice search), privacy issues (e.g.
the privacy tradeoff), and the digital marketing toolbox (e.g.
SEM, SEO, social media, PPC, display advertising, email and mobile) within digital strategy development and implementation processes.
Cross-cutting themes
are those of customer acquisition, customer engagement and customer advocacy.
A further, central dimension of the course is the concept of 'Value Co-Creation'
(Vargo et al., 2008).
This will be facilitated through
conceptual modeling and real-time testing with live digital marketing case scenarios provided by industry partners.
Northern Ireland, Republic of Ireland and EU Settlements Status Fees:
£925.40
Additional mandatory costs
It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees. Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses. Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.
Ulster University
Overview:
Ulster University is a public university in Northern Ireland with campuses in Belfast, Coleraine, Derry~Londonderry, and a dedicated Sports Village. It offers a wide range of undergraduate and postgraduate programs, as well as short courses and research opportunities. The university is known for its commitment to research and innovation, ranking in the top 10% of UK universities for research impact.
Services Offered:
Ulster University provides a comprehensive range of services to its students, including:
Accommodation:
On-campus accommodation options are available at all campuses.Sports Services:
The university boasts a dedicated Sports Village with various facilities and memberships.Student Union:
The Ulster University Students' Union (UUSU) offers a variety of support services and social activities.Student Wellbeing:
The university provides support services for student mental health and well-being.Digital Services:
Students have access to online resources and services through the university portal.Library Services:
The university library offers a wide range of resources and support for learning, teaching, and research.Employability and Careers Advice:
The university provides guidance and support for students seeking employment opportunities.Global Partnerships:
The university offers opportunities for international students and partnerships with other institutions.Student Life and Campus Experience:
Ulster University offers a vibrant and diverse campus experience. Students can expect:
Strong sense of community:
Each campus fosters a welcoming and supportive environment.Active student life:
UUSU organizes various social events, clubs, and societies.Access to facilities:
Students have access to modern facilities, including libraries, sports centers, and accommodation.Opportunities for personal development:
The university offers various programs and activities to enhance students' skills and well-being.Key Reasons to Study There:
High-quality education:
Ulster University offers a wide range of programs taught by experienced academics.Strong research focus:
The university is known for its commitment to research and innovation.Vibrant campus life:
Students can enjoy a diverse and engaging campus experience.Excellent support services:
The university provides comprehensive support services for students' academic and personal needs.Career-focused approach:
The university emphasizes employability and provides career guidance to students.Academic Programs:
Ulster University offers a wide range of academic programs across various faculties, including:
Arts, Humanities and Social Sciences
Computing, Engineering and the Built Environment
Life and Health Sciences
Ulster University Business School
The university is particularly strong in areas such as:
Nursing and Healthcare
Business and Management
Engineering and Technology
Arts and Humanities
Other:
- The university has a strong commitment to sustainability and social responsibility.
- Ulster University is registered with the Charity Commission for Northern Ireland.
- The university has a dedicated website for alumni and supporters.
- The university offers a range of online courses and resources.
Entry Requirements:
EU and Home Students:
- Any degree (second class honours or above) from a recognized institution.
International Students:
- Any degree (second class honours or above) from a recognized institution.
- Applicants whose first language is not English must meet the minimum English language entrance requirements of the University and will need to provide recent evidence of this (certified within the last two years).
- Most courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5.
- Trinity ISE: Pass at level III also meets this requirement.
- International applicants will also require a short-term study visa.
Language Proficiency Requirements:
- International applicants whose first language is not English must meet the minimum English language entrance requirements of the University.
- Most courses require a minimum English level of IELTS 6.0 or equivalent, with no band score under 5.5.
- Trinity ISE: Pass at level III also meets this requirement.
