| Program start date | Application deadline |
| 2025-01-28 | - |
Program Overview
This part-time short course in Strategic Management provides a comprehensive overview of the strategic management process, from analysis to implementation and evaluation. Through lectures, discussions, and case studies, participants will develop the skills to analyze organizations, formulate strategies, and drive strategic change. The program prepares individuals for careers in strategic management, consultancy, and leadership roles across various industries.
Program Outline
Outline:
Introduction:
- Understanding the Strategic Management Process
- Introduction to Key Concepts and Frameworks
- Strategic Analysis of Organizations
Strategic Position:
- External Analysis: PESTEL, Porter's 5 Forces, Industry Analysis
- Internal Analysis: Resources and Capabilities, SWOT Analysis
- Competitive Advantage and Value Creation
Strategic Choices:
- Corporate-Level Strategy: Growth, Diversification, Mergers & Acquisitions
- Business-Level Strategy: Differentiation, Cost Leadership, Focus
- Competitive Strategies and Competitive Advantage
Strategy in Action:
- Strategy Formulation and Implementation
- Managing Strategic Change
- Strategic Leadership and Culture
Strategic Evaluation and Control:
- Monitoring and Measuring Performance
- Strategic Feedback and Learning
- Strategic Renewal and Innovation
Assessment:
- Report (100%): Analyze a chosen organization using relevant models and frameworks. The report consists of 4 sections:
- Contextual Overview and Rationale (20%)
- Recommendations for Future Strategy (20%)
- Reflective Statement (10%)
- Maximum word count: 4,000 (excluding appendices)
- Feedback: Continuous feedback during lectures, office hours, email, and individual meetings.
- Dates:
- Tuesday 28 January 2025
- Thursday 30 January 2025
- Friday 31 January 2025
- Faculty: Ulster University Business School
- Teaching Methods: Lectures, student-led discussions, case studies, guest speakers.
- Faculty: Experienced academics with relevant industry experience and PhDs in their field.
Careers:
- Prepare for careers in strategic management, consultancy, business development, and leadership roles across various industries.
- Potential job titles: Strategy Consultant, Business Analyst, Market Research Analyst, Marketing Manager, Product Manager.
Other:
- Graduate Status of CGIUKI: Obtain GradCG status by meeting relevant criteria and registering with CGIUKI.
- English Language Requirements: Minimum IELTS 6.0 or equivalent, with no band score under 5.5.
Additional Notes:
- This is a part-time short course program.
- The content and schedule are subject to change.
Northern Ireland, Republic of Ireland and EU Settlements Status Fees:
£612.45
England, Scotland, Wales and the Islands Fees:
£612.45
Additional mandatory costs
It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees. Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses. Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.
Ulster University
Overview:
Ulster University is a public university in Northern Ireland with campuses in Belfast, Coleraine, Derry~Londonderry, and a dedicated Sports Village. It offers a wide range of undergraduate and postgraduate programs, as well as short courses and research opportunities. The university is known for its commitment to research and innovation, ranking in the top 10% of UK universities for research impact.
Services Offered:
Ulster University provides a comprehensive range of services to its students, including:
Accommodation:
On-campus accommodation options are available at all campuses.Sports Services:
The university boasts a dedicated Sports Village with various facilities and memberships.Student Union:
The Ulster University Students' Union (UUSU) offers a variety of support services and social activities.Student Wellbeing:
The university provides support services for student mental health and well-being.Digital Services:
Students have access to online resources and services through the university portal.Library Services:
The university library offers a wide range of resources and support for learning, teaching, and research.Employability and Careers Advice:
The university provides guidance and support for students seeking employment opportunities.Global Partnerships:
The university offers opportunities for international students and partnerships with other institutions.Student Life and Campus Experience:
Ulster University offers a vibrant and diverse campus experience. Students can expect:
Strong sense of community:
Each campus fosters a welcoming and supportive environment.Active student life:
UUSU organizes various social events, clubs, and societies.Access to facilities:
Students have access to modern facilities, including libraries, sports centers, and accommodation.Opportunities for personal development:
The university offers various programs and activities to enhance students' skills and well-being.Key Reasons to Study There:
High-quality education:
Ulster University offers a wide range of programs taught by experienced academics.Strong research focus:
The university is known for its commitment to research and innovation.Vibrant campus life:
Students can enjoy a diverse and engaging campus experience.Excellent support services:
The university provides comprehensive support services for students' academic and personal needs.Career-focused approach:
The university emphasizes employability and provides career guidance to students.Academic Programs:
Ulster University offers a wide range of academic programs across various faculties, including:
Arts, Humanities and Social Sciences
Computing, Engineering and the Built Environment
Life and Health Sciences
Ulster University Business School
The university is particularly strong in areas such as:
Nursing and Healthcare
Business and Management
Engineering and Technology
Arts and Humanities
Other:
- The university has a strong commitment to sustainability and social responsibility.
- Ulster University is registered with the Charity Commission for Northern Ireland.
- The university has a dedicated website for alumni and supporters.
- The university offers a range of online courses and resources.
Entry Requirements
EU Home Students and International Students outside the EU:
Applicants should have:
- A second-class honors degree in any subject from a recognized institution
- Or, an equivalent qualification in a professional qualification recognized by the University for this purpose (e.g., CGIUKI Diploma in Business Practice)
- You will be usually interviewed to assess your ability to handle a demanding course of study.
- The award of GradCG depends on fulfilling the CGIUKI entry criteria.
Other qualifications:
If you do not meet the requirements above, the Course Committee and the University's APL (Accreditation of Prior learning) policy may consider your admission.
- You will be usually interviewed in this case to assess your ability to handle a demanding course of study.
- The award of GradICSA will depend on fulfilling the CGIUKI entry criteria.
- You must register with CGIUKI as a student and pay the fee to be a registered student member of CGIUKI.
- Those with relevant work experience can apply for chartered secretary status and use post nominal ACIS (Associate of Chartered Governance Institute).
Language Proficiency Requirements:
Applicants whose first language is not English must meet the minimum entry requirements and provide recent evidence (certified within the last two years):
Most courses require a minimum English level of:
- IELTS 6.0 or equivalent
- Minimum band score of 5.5 in all sections
- Trinity ISE Pass at level III
