| Program start date | Application deadline |
| 2025-09-01 | - |
| 2026-01-01 | - |
Program Overview
The BSc (Hons) Event Management program at Ulster University equips students with the knowledge, skills, and experience to lead and manage successful events. Combining theoretical knowledge with practical experience, the program prepares graduates for leadership roles in the fast-paced and dynamic events industry. Graduates are well-positioned for careers in event management, project management, marketing, tourism, and more.
Program Outline
Degree Overview:
Overview:
The BSc (Hons) Event Management program at Ulster University is a globally recognized passport to a successful career in the ever-evolving and exciting events industry. It combines theoretical knowledge with practical skills and experience to equip students for leadership roles within this fast-paced and dynamic field.
Objectives:
- Equip students with the knowledge and skills necessary to lead, manage, and design successful events.
- Foster critical thinking and problem-solving abilities, preparing graduates for real-world scenarios.
- Develop essential event management skills, such as marketing, finance, human resource management, and entrepreneurship.
- Cultivate a deep understanding of the events industry, its intricacies, and its influence on social, economic, and environmental landscapes.
- Provide graduates with a competitive edge for successful careers in a diverse range of event-related organizations.
Description:
The program offers a comprehensive approach to event management, blending academic rigor with hands-on experience. This dynamic curriculum combines key business management subjects, like strategy, marketing, finance, human resource management, operations management, and entrepreneurship, with specialized event, media, and leisure modules. This holistic approach prepares graduates to thrive in the complex and challenging world of event management. The program features a unique blend of traditional lectures and seminars with exciting workshops and tutorials. Students engage in practical activities like organizing live events and volunteering at prestigious events like the Belfast City Marathon and the Special Olympics, gaining invaluable real-world experience. They also benefit from access to an award-winning team of academic experts with extensive industry experience. A placement year provides students with a platform to work in renowned organizations within the industry, both domestically and internationally, further enriching their experience and career prospects.
Outline:
Program Content:
The BSc (Hons) Event Management curriculum comprises a range of diverse modules designed to equip students with the foundational knowledge, specialized skills, and practical experience to succeed in the industry. Modules may vary, but here are some examples of those typically covered:
- Year One: Food Tourism, Festivals and Events; Digital Media & Creativity; Event Design & Live Experiences; Introduction to Tourism and Events
- Year Two: Management in Action; The 21st Century Eventscape
- Year Three: Fundamentals of People Management; Event Impacts and Sustainability; Digital Innovation
- Year Four: Accounting Studies; Responsible Business Events; Contemporary Marketing Practice
- Year Five: Creating Visitor Experiences; Researching Contemporary Issues; Event Delivery and Evaluation
- Year Six: Digital Strategy; Current Trends in People Management (optional); Research Paper (optional); Management Accounting (optional); Digital Marketing Management (optional)
Structure and Schedule:
The program can be completed in five to seven years, offering flexibility to adjust study pace. Typically, one or two modules are completed per semester, with approximately three hours of class contact time and an expectation of around ten hours of independent study per week for each module.
Assessment:
Assessment methods in the program prioritize real-world application and industry relevance, aiming to assess not just knowledge acquisition but also practical skill development.
- Assignments: These typically encompass reports, essays, presentations, and other projects related to the program curriculum and specific modules.
- Verbal presentations: Students demonstrate their understanding and communication skills through individual or group presentations on relevant topics.
- Practical exercises: Applying theoretical concepts to real-world scenarios in hands-on exercises is crucial, and these exercises often involve the planning and execution of live events.
- Live event evaluations: Performance during real-world event activities is evaluated to assess practical skills and critical decision-making abilities in action.
- Teamwork assessments: Collaboration is valued, and teamwork assessments contribute to student grades through submitted assignments, peer and self-evaluations, and oral presentations.
Teaching:
Teaching Methods:
The program uses a dynamic approach to teaching, blending traditional methods like lectures and seminars with contemporary, engaging approaches like tutorials and workshops.
Faculty:
The program benefits from a dedicated team of academic professionals who bring a wealth of knowledge, experience, and industry expertise to the classroom. All staff are credentialed with the Higher Education Academy, and some even hold the distinguished status of Senior Fellowship within that esteemed organization.
Unique Approaches:
The program actively seeks innovative and enriching approaches to learning and skill development. Some unique initiatives include:
- Live events organization and volunteering: Gaining experience through organizing actual events and participating as volunteers at major regional events provides an exceptional real-world perspective.
- International opportunities: The placement year enables students to pursue work placements within the industry globally, broadening perspectives and facilitating an international career path.
Careers:
Potential Career Paths:
Graduates of the program are equipped to secure fulfilling and well-compensated positions within a variety of roles and organizations within the events industry. Potential career options include:
- Event Manager
- Project Manager
- Marketing & PR
- Tourism Manager
- Entertainment Manager
- Volunteer Manager
- Leisure Manager
Graduate Employers:
Many graduates of the program have gone on to secure positions at esteemed organizations in the industry. Notable examples include:
- Coca Cola
- Icons Festival Ltd
- Macmillan Cancer Support
- Belfast City Council
- Galgorm Resort & Spa
- Irish Football Association
- Derry City and Strabane Council
Other:
- The program is internationally recognized, making it a valuable addition to any curriculum vitae for international career aspirations.
- The curriculum emphasizes sustainability and its importance within the event management industry, preparing graduates for responsible leadership roles.
- The program offers students the opportunity to earn professional accreditation from the Institute of Hospitality (IoH).
