Program Overview

Graduate Certificate in Customer Insights

The Graduate Certificate in Customer Insights is designed for students interested in marketing intelligence through data insights, leveraging software tools and advanced research techniques. This program focuses on research methods, qualitative and quantitative analysis, and data visualization—all through advanced software, hands-on projects, and case studies.

Program Overview

The Graduate Certificate in Customer Insights introduces established and emerging research techniques, requiring students to actively engage in the process of conducting qualitative research. In addition to examining global and cross-cultural consumer behavior, the program allows students to build on their marketing knowledge by stacking the Graduate Certificate in Customer Insights with other graduate certificates.

Curriculum

The curriculum for the Graduate Certificate in Customer Insights includes courses taught by leading faculty members at the Sawyer Business School. Students can view the Customer Insights curriculum for more details.

Admission and Costs

• Application Deadlines:
  • Fall Semester: August 15, then rolling
  • Spring Semester: January 4, then rolling
• Application Materials:
  • Completed application
  • $50 application fee
  • Resume
  • Unofficial transcripts of all post-secondary work
  • Goal statement (essay)
• Tuition and Fees: Current tuition and fees for this program are available upon request.

Financial Assistance

Federal student loan aid may be available for this program. Suffolk University also offers several options to help finance graduate studies, including:

• Bright Horizons EdAssist Solutions
• Partner Scholarship Program
• Suffolk Alumni Scholarships Students can visit the Student Financial Services page for more information on graduate loan and financing options.

Program Structure

The Graduate Certificate in Customer Insights is designed to be completed part-time in one semester on campus. Students may be able to apply the courses in this certificate program to reduce the time it takes to complete their master's degree if they apply to the MS in Marketing (MSM) degree program or another graduate business degree program.