Program Overview

Graduate Certificate in Digital Marketing Analytics

The Graduate Certificate in Digital Marketing Analytics is designed for those interested in deploying sophisticated analytics and data-driven decisions to conceive, develop, and implement marketing strategy. This program covers research methods, statistical analysis, and data visualization in a digital marketing context using advanced software, experiential projects, and case studies.

Program Overview

The Graduate Certificate in Digital Marketing Analytics is designed to be completed part-time in two semesters on campus. Students can choose to explore advanced topics in customer experience through the lenses of neuromarketing, digital analytics methodologies, or big-picture marketing strategy challenges in the new digital marketing era. The certificate program can be stacked with other Graduate Certificates in Data Analytics and Customer Insights. Additionally, courses from this certificate program may be applied to reduce the time it takes to complete a master's degree, such as the MS in Marketing (MSM) degree program or another graduate business degree program.

Admission Criteria

• Application Deadlines:
  • Fall Semester: August 15, then rolling
  • Spring Semester: January 4, then rolling
• Application Materials:
  • Completed application
  • $50 application fee
  • Resume
  • Unofficial transcripts of all post-secondary work
  • Goal statement (essay)

Tuition and Financial Assistance

Tuition and fees for the program are available upon request. Federal student loan aid may be available, and Suffolk University offers several options to help finance graduate studies, including:

• Bright Horizons EdAssist Solutions
• Partner Scholarship Program
• Suffolk Alumni Scholarships

Curriculum

The curriculum for the Graduate Certificate in Digital Marketing Analytics includes courses taught by leading faculty members at the Sawyer Business School, which is ranked among the best in the world. The specific courses and their descriptions are part of the program's curriculum, designed to provide a comprehensive understanding of digital marketing analytics.

Research Areas

The program allows students to explore advanced topics in:

• Customer experience through neuromarketing
• Digital analytics methodologies
• Big-picture marketing strategy challenges in the new digital marketing era

Accreditation and Rankings

The Sawyer Business School, where the Graduate Certificate in Digital Marketing Analytics is offered, is ranked among the best in the world and is accredited by relevant accrediting agencies, ensuring the quality and recognition of the degree earned.