Program Overview

Graduate Certificate in Strategic Marketing

The Graduate Certificate in Strategic Marketing is designed for students interested in developing strategic and management skills to advance in the fast-paced profession of marketing.

Program Description

The Graduate Certificate in Strategic Marketing covers the fundamentals of strategic planning, helps students develop specialized sales management skills, and demonstrates how to evaluate marketing campaigns. Special emphasis is placed on navigating contemporary marketing issues in the highly competitive global environment. Advanced coursework provides students with the additional opportunity to tailor their learning path and explore product innovation or global branding strategies.

Program Structure

This certificate program is designed to be completed part-time in two semesters on campus. Students can continue to build on their marketing knowledge by stacking the Graduate Certificate in Strategic Marketing with the Graduate Certificate in Data Analytics. If students apply to the MS in Marketing (MSM) degree program or another graduate business degree program, they may be able to apply the courses in this certificate program to reduce the time it will take to complete their master's degree.

Courses

Courses are taught by leading faculty at the Sawyer Business School, which is ranked among the best in the world.

Admission and Costs

Application Deadlines

• Fall Semester: August 15, then rolling
• Spring Semester: January 4, then rolling

Application Materials

• Completed application
• $50 application fee
• Resume
• Unofficial transcripts of all post-secondary work
• Goal statement (essay)

Financial Assistance

Federal student loan aid may be available for this program. Suffolk University also offers several options to help students finance their graduate studies, including:

• Bright Horizons EdAssist Solutions
• Partner Scholarship Program
• Suffolk Alumni Scholarships

Tuition and Fees

Current tuition and fees for this program are available upon request.

Marketing Programs

The Sawyer Business School offers various marketing programs, including:

• Undergraduate Majors and Minors
• Master of Science in Marketing
• Accelerated Master's (4+1)
• Graduate Dual Degrees (MBA/MSM, MSBA/MSM)
• Graduate Certificates (Customer Insights, Digital Marketing Analytics, Strategic Marketing)

Faculty and Resources

The Sawyer Business School has a faculty with integrated expertise and offers various resources, including:

• Centers (Moakley Center for Public Management, Center for Entrepreneurship, Sawyer Business School AI Leadership (SAIL) Collaborative, Center for Innovation & Change Leadership)
• News and Events (SawyerConnect Newsletter, Impact Reports, Dean's Newsletter)
• Alumni and Friends network