Program Overview

---

Bachelor of Applied Management (Marketing and Sales)

Overview

This degree will equip you with a broad range of professional and marketing skills, enabling you to be a dynamic force in the world of sales and marketing and help businesses, and yourself, stand out in the crowd.

What will I study

In your first year, you'll develop a depth of business knowledge and skills required for any commercial context. This includes skills in management, leadership, accounting, marketing, HR, law, economics, and sustainability, as well as knowledge of Treaty of Waitangi/Te Tiriti o Waitangi.

Then, across your second and third years, you'll dive deeper into marketing and sales, where you'll develop an advanced understanding of the art of marketing in today's fast-paced, ever-changing commercial landscape.

You'll gain knowledge and skills in marketing management and strategy, including marketing planning, customer experience, B2B marketing, sales and communication, as well as international marketing and contemporary marketing issues.

Additionally, you'll channel the knowledge and skills you acquire into a practical industry project for a local business or organisation, in which you'll address business issues or advance business opportunities.

Pathway

• Part-time up to 10 years.

Details

Fees for 2025

• Domestic Fee: $7,630 - $8,540 per year
• International Fee: $26,000 per year
• Indicative Student Services Fee: $370.50 per year
• Valid To: December 31, 2025

Academic Requirements

• University Entrance: NCEA Level 3 (60 credits at level 3 and 20 credits at level 2 or higher) which must include 14 credits at Level 3 in each of three approved subjects and:
  • Literacy: 10 credits at Level 2 or above, made up of 5 credits in reading, 5 credits in writing
  • Numeracy: 10 credits at Level 1 or above (specified achievement standards, or unit standards 26623, 26626, 26627)
• OR New Zealand Certificate in Study and Career Preparation (Level 4) Ara Business and ICT Pathway or equivalent

Alternative Requirements

• Still want to study but don't meet the Academic Requirements?
• If you show that you have equivalent skills for tertiary study gained through study, work and/or life experience, you may be able to gain alternative entry.

English Requirements

• What if English is not my first Language?
• If English is not your first language, we want to make sure that you will be successful in your chosen programme of study.
  • Please provide a result from a test or qualification on the acceptable alternatives
  • If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
  • If you are not a New Zealand Citizen or Permanent resident, book an IELTS or other test through the Ara Examination Centre or in your home country.
  • IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
  • What if I have achieved NCEA Level 3 University Entrance?
  • You do not need to provide additional evidence of English Language skills.

Overall IELTS 6.0 Academic

• 5.5 Listening
• 5.5 Reading
• 5.5 Writing
• 5.5 Speaking

Funding assistance

• If you face unexpected financial hardship during your studies, we have several funds that you can apply for. These are designed to enable you to continue your current course of study. We also have a wide range of scholarships and awards that can provide financial assistance.

Core courses

Core courses

• Level 5
  • Introduction to Accounting and Taxation
  • Applied Accounting
  • Analysis of Financial Information
  • Budgets for Planning and Control
  • Commercial Law
  • Economics
  • Employability Skills and Experience
  • Organisations in an Aotearoa New Zealand Context
  • Business Environments
  • Business Functions
  • Change and Innovation
  • Introduction to Leadership
  • Operations Management and Compliance
  • Business Planning
  • Managing Projects
  • Introduction to Marketing
  • Buyer Behaviour
  • Introduction to Digital Marketing
  • Sales and Relationship Management
• Level 6
  • Intermediate Management Accounting
  • Intermediate Financial Accounting
  • Taxation in Aotearoa New Zealand
  • Introduction to Finance
  • Data Analytics
  • Law of Business Entities
  • Research Methods
  • Accounting Information Systems
  • Applied Employment Law
  • Business-to-Business Sales and Marketing
  • Customer Engagement
  • Event Logistics
  • Event Planning and Management
  • Global Challenges; Sustainable Futures
  • Health, Safety and Wellbeing Leadership
  • IT Service Management
  • Introduction to Enterprise Intelligence and Analytics
  • Integrated Marketing Communications
  • Marketing Planning and Control
  • Organisational Behaviour
  • Operations Management
  • Principles of Leadership
  • Project Management
  • Strategic Planning for Small Business
  • Special Topic Level 6
• Level 7
  • Advanced Management Accounting
  • Advanced Financial Accounting
  • Auditing and Assurance
  • Professional Accounting Project
  • Contemporary Issues in Marketing Practice
  • Co-operative Education Project
  • Critical Reflection on Work
  • Event Marketing and Sponsorship
  • Event Project
  • Contemporary Issues in Human Resource Management
  • International Marketing
  • Information Technology Governance
  • Enterprise Intelligence and Analytics
  • Product Development
  • Advanced Project Management
  • Resource Integration Management
  • Contemporary Issues in Supply Chain and Logistics Management
  • Strategic Human Resources Value
  • Strategic Management
  • Special Topic Level 7
  • Business Transformation and Change

Career opportunities

Graduates with this degree will be capable in roles like sales and marketing management, retail management, marketing research, market analyst, advertising, public relations, as well as international environments promoting global business campaigns or working for multinational corporations.

Study pathways

You can study any of our other graduate diploma in business to enhance your skills.

Recommended school subjects

• English
• Mathematics
• Computing / ICT
• Economics

Bachelor of Applied Management (Marketing and Sales)

FULL-TIME - 3 Years

Become a dynamic force in marketing.

Information

Type | DegreeCode | CH3988Application close date | Accepted throughout the yearMay be available for Study Visa? | YesInternational application close date | 22 January for February start, 23 June for July startCredits | 360Level | 7Additional Equipment/Fees | Advised before enrolmentMay be eligible for Studylink? | YesMay be eligible for Fees Free? | YesReference | CH3988-SAMA

COVID-19 vaccination information

Placements or workplace assignments are an integral part of this programme. You don’t need to supply evidence of your Covid vaccination status to apply for or to study this programme but please be aware that some workplaces may require evidence from you that you are fully vaccinated for Covid before allowing you to complete work at their organisation. The number of organisations at which your placement or workplace assignment can be completed may be impacted, depending on your vaccination status.

Credit Recognition

If you have prior relevant experience or previous related study credits, you may be eligible for credit recognition towards this qualification.

Documents

• Admission & Enrolment Form PDF, 427 KB
• International Application Form PDF, 358 KB
• Business Programme Timetable PDF, 431 KB

Area of Interest

• Business

Need some help picking the right course for you?

Send us an enquiry or book a tour and experience Ara for yourself!