Students
Tuition Fee
EUR 12,700
Per year
Start Date
2026-09-01
Medium of studying
On campus
Duration
36 months
Details
Program Details
Degree
Bachelors
Major
Business Management | Digital Marketing | Data Science
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
EUR 12,700
Intakes
Program start dateApplication deadline
2025-09-01-
2025-03-01-
2026-09-01-
2026-03-01-
2027-09-01-
2027-03-01-
About Program

Program Overview


B.Sc. Digital Business & Data Science

Transforming Business with Data-Driven Solutions

Rapid change and globalisation are making ecosystems increasingly innovative and valuable. Studying the digital technology revolution as a driving force is key to understand future social, educational and cultural changes, as well as the transformation of digital businesses and the optimisation of e-government models. The Digital Business & Data Science (B.Sc.) degree programme is specifically designed for those interested in understanding and shaping this technology revolution in the future.


Curriculum

The Digital Business & Data Science Bachelor programme consists of different modules like Artificial intelligence, Law and more.


Key Facts

  • Locations: Hamburg, UE Innovation Hub & Dubai
  • Fees:
    • EU applicants standard: € 744 monthly
    • Non-EU applicants standard: € 12,700 yearly
    • Dubai applicants: 53,340 AED yearly
  • Admission Requirements:
    • Completed admission form
    • Copy of passport
    • General higher education entrance qualification or entrance qualification for studies at universities of applied sciences including practical parts*
    • Successful admission procedure: As a rule, this is an entrance test
    • Good English language skills (at least B2)
  • Semesters & Credits:
    • 180 ECTS
    • Bachelor of Science BSc
    • Teaching language: English
    • The programme starts in both the winter (September) and summer (March) term each year

Spotlight Module "Artificial Intelligence"

This module introduces students to the transformative power of Artificial Intelligence (AI) and delves into its value and strategic implications for modern businesses. Students will gain a deep understanding of the fundamental principles, concepts, and methods of AI, including Machine Learning, Deep Learning, and Algorithms. The course provides a comprehensive overview of how AI technologies can be harnessed to create innovative solutions and drive business growth.


What Happens After Your Studies?

After your studies, you will not only be an expert in business issues, but above all you will have the best qualifications and thus be decisive for the success of projects in various industries and organisations.


  • Expected Salary: €40,000 to €60,000 annually depending on the experience, industry etc.
  • Career Opportunities: Digital Business Development Manager, Digital Innovation Manager, Digital Product & Service Designer and Developer, Digital Marketing Manager
  • Skills: Machine Learning, Programming Languages, Statistical Analysis, Data Analysis & more

UE Foundation Diploma

The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor’s degree programme in Digital Business and Data Science. The programme not only prepares you optimally for this tech-savvy programme at UE, but also fulfils the necessary admission requirements after successful completion. In just one semester, the foundation diploma will improve your English language skills and strengthen your intercultural competencies, in addition to your basic business knowledge. The foundation diploma provides good guidance and an important first insight into UE’s Business and Tech (B.Sc.) degree programmes.


You will be equipped with the following skills: Intermediate English-level, MS Office package, Mathematics, Scientific Writing, Research planning, Culture Skills/Networking & Setting up and completing a final project


Your advantage: The costs for this foundation diploma will be credited towards the 6th and final semester of your Bachelor’s studies at UE!


UE Pre-Course in Dubai

Starting this year, students interested in studying at the UE Campus in Dubai, will have the option to enrol into our Bachelor Pre-Course programmes.


Complete the UE Pre-Course and the cost will be credited towards your final semester of Bachelor studies at UE!


Cooperation Partners

Gain access to internships and real-life business projects in a range of leading companies.


  • Science and Tech
  • Innovation hubs
  • Fintech incubators

Learn from our Experts

Here you will find further valuable information about our professors and their career.


Prof. Dr. Iris Lorscheid

Dr. Iris Lorscheid is the Vice-Rector of Research, Programme Leader Business Informatics & Data Science at UE Germany, Hamburg campus.


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