BSc Digital Media & Marketing

Become a digital pioneer and shape the future!

Study Digital Media & Marketing, BSc

From blockchain to virtual reality to artificial intelligence, media and marketing managers are helping to shape future trends. To ensure our students become visionary leaders in these areas, as well as subjects such as big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, UE has designed a degree that will provide them with expert knowledge that helps them stay ahead of their competitors. By the time they graduate, our students have the competencies and leadership skills needed to work at an international level. Additionally, they’ll have well-founded interface knowledge in business administration/economics, media, communication, and management competence.

Curriculum

The Digital Media & Marketing Bachelor programme comprises six semesters. With modules like "Media Management," "Content Production," and "Digital Transformation," you'll emerge as an expert in the digital media and marketing field.

Key Facts about BSc Digital Media & Marketing

Our Locations

Find out everything about our locations in Hamburg, Innovation Hub!

Fees

• EU applicant: €744 per month
• Non-EU applicant: €12,700 per year

Start, Language & Credits

• ECTS: 180
• Language: English
• Winter semester: September
• Summer semester: March

Career Perspectives

After graduation, the programme qualifies participants for a range of professional activities in the business, media and marketing sectors.

Admission Requirements

Here are some things you will need for your application:

• Completed application form
• Highschool Diploma & language certificate
• CV & letter of motivation
• Copy of your passport

Spotlight Module: "Media Production Management"

In the module "Media Production Management" within the Digital Media & Marketing programme, students explore the multifaceted aspects of media production encompassing text, audio, and moving image domains. They gain insight into the organisation and management of production and editorial tasks, alongside an understanding of associated job profiles. Moreover, students critically assess media products in terms of target audience and potential applications, while identifying the key success factors in media management and production. They also appreciate the nexus between creative and commercial competencies in the planning and execution of media products. Through practical exercises, students hone their ability to conceptualise, develop, and implement media formats, applying acquired knowledge to real-world contexts.

What happens after your studies?

After graduation, the programme qualifies participants for a range of professional activities in the business, media, and marketing sectors, in corporate communications and public relations as well as in publishing and non-profit organisations (NGOs). Equally suitable professional fields are market research, film production, and public affairs. Your knowledge of business management also qualifies you above average for management positions. Graduates can - for instance - enter the following professional fields:

• Brand Manager
• Content Manager
• Community Manager
• Crossmedia Manager

UE Foundation Diploma

The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor’s degree programme in Digital Media and Marketing. The programme not only prepares you optimally for this tech-savvy programme at UE, but also fulfils the necessary admission requirements after successful completion. In just one semester, the foundation diploma will improve your English language skills and strengthen your intercultural competencies, in addition to your basic business knowledge. The foundation diploma provides good guidance and an important first insight into UE’s Business and Tech (B.Sc.) degree programmes.

You will be equipped with the following skills: Intermediate English-level, MS Office package, Mathematics, Scientific Writing, Research planning, Culture Skills/Networking & Setting up and completing a final project. Your advantage: The costs for this foundation diploma will be credited towards the 6th and final semester of your Bachelor’s studies at UE! Read all about the foundation diploma as well as our curricula and start your Bachelor’s studies at UE.

Studying at UE Innovation Hub near Berlin

Studying a Bachelor's degree in Digital Media & Marketing at UE Innovation Hub in Potsdam offers a unique opportunity to immerse yourself in a dynamic and innovative environment. Potsdam, located just 25 minutes by public transport from Berlin, is renowned for its digital innovation and entrepreneurial spirit. With access to top-notch facilities and industry-leading mentors, students can gain hands-on experience and practical skills in digital media and marketing. Moreover, being part of the vibrant Berlin startup ecosystem provides unparalleled networking opportunities and exposure to diverse cultures, preparing students for success in the global marketplace.

Studying at the UE Hamburg Campus

Studying Digital Media and Marketing at the Hamburg campus is a fantastic opportunity to dive into the world of media and marketing in one of Europe’s most exciting cities! Hamburg, known as the “Gateway to the World,” is a major centre for media, tech, and digital industries. It’s home to countless startups, global companies, and creative agencies, making it the perfect place to start building your career. The programme combines practical skills with the latest trends in digital marketing, content creation, and social media. With real-world projects and connections to top companies, you'll have everything you need to launch a fun and successful career in the digital world!

Cooperation Partners

Gain access to internships and real-life business projects in a range of leading companies.

• Digital start-ups
• Innovation hubs
• Agencies

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Angela Lennartz

Learn more about Prof. Dr. Angela Lennartz (formerly Harre), Professor for Media and Communication, Campus Hamburg at UE Germany.

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Degree Overview:

• The BSc Digital Media & Marketing program is a 3-year, 6-semester degree that equips students with the expertise and leadership skills needed to succeed in today's digital landscape.
• The program focuses on developing a deep understanding of digital media and marketing, including key areas like blockchain, virtual reality, artificial intelligence, big data, Internet of Things, transnational PR, voice marketing, programmatic advertising, and others.
• This program prepares graduates for professional activities in various business, media, and marketing sectors.
• The curriculum provides students with the necessary theoretical and practical skills to become visionary leaders in digital media and marketing.
• Graduates will have a strong understanding of interface knowledge, media management, content production, digital transformation, and business administration/economics.

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Outline:

• The program comprises six semesters, with modules like "Media Management," "Content Production," and "Digital Transformation" designed to equip students with expert-level knowledge.
• The curriculum also covers:
• Media Management
• Content Production
• Digital Transformation
• Big Data and Business Analytics
• Search Engine Optimization and Marketing
• Social Media Marketing and Management
• Content Strategy and Development
• Digital Advertising and Sales
• Public Relations and Corporate Communication
• Digital Media and Technology Law
• Project Management
• The program also offers specialization options in areas such as:
• Sports Marketing
• Health Communication
• Fashion and Luxury Marketing
• Students can choose to study at one of the UE campuses in Berlin, Hamburg, Iserlohn, or the UE Innovation Hub near Berlin.
• The program is offered in both English and German, depending on the chosen campus.

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Assessment:

The program utilizes a variety of assessment methods to evaluate student learning, including:

• Assignments: Individual and group assignments allow students to apply their knowledge to real-world scenarios.
• Presentations: Students practice their communication and presentation skills through oral presentations.
• Projects: Capstone projects provide an opportunity for students to showcase their learning and develop practical skills.

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Teaching:

• The program employs a diverse faculty with extensive experience in the digital media and marketing industry.
• Teaching methods combine traditional lectures with interactive workshops, case studies, simulations, and guest speaker sessions.
• The program emphasizes hands-on learning experiences, allowing students to gain practical skills and apply theoretical knowledge.

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Careers:

• Graduates of the BSc Digital Media & Marketing program are equipped for various career opportunities in fields like:
• Brand Management
• Content Management
• Community Management
• Crossmedia Management
• Market Research
• Film Production
• Public Affairs
• Digital Agencies
• Advertising Agencies
• Public Relations Firms
• Marketing Departments
• Communication Agencies
• The program also provides guidance and support to students in their career development through the dedicated Career Development Centre.

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Other:

• The program includes a compulsory internship, which provides students with valuable real-world experience.
• The program offers various opportunities for students to engage in research and participate in international exchange programs.

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EU applicant: €708 per month Non-EU applicant: €12,100 per year

University of Europe for Applied Sciences

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Overview:

The University of Europe for Applied Sciences (UE) is a state-recognized, private university with four campuses in Germany: Berlin, Hamburg, Iserlohn, and the UE Innovation Hub. It is known for its excellent teaching, international focus, and strong industry partnerships.

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Services Offered:

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Student Life and Campus Experience:

The UE offers a vibrant campus experience with a unique atmosphere at each location. Students can participate in various events, engage with faculty and peers, and benefit from the university's international connections.

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Key Reasons to Study There:

Excellent Teaching:

The UE has received numerous awards for its high-quality teaching, including recognition from STERN, the German Institute for Service Quality, and ntv.

International Focus:

The UE is recognized as a leading institution in international orientation by U-Multirank and is ranked among the top 10 universities in economics.

Industry Partnerships:

The UE has established partnerships with renowned organizations like Borussia Dortmund, providing students with unique opportunities for internships, networking, and career development.

Career Success:

Over 90% of UE graduates in business and art & design fields find jobs within 12 months of graduation.

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Academic Programs:

The UE offers a range of Bachelor's and Master's programs. Specific program details are not provided in the context.

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Other:

• The UE has opened its first campus in Dubai, United Arab Emirates, marking a significant milestone in its commitment to international collaboration.
• The UE has been recognized as one of the best private universities in Germany by the "Deutscher Bildungsaward 2023/24."
• The UE has been ranked among the top five providers of continuing education by Globis.
• The UE has been awarded the "TOP Media School" title by ServiceValue.