BSc Sport & Event Management (dual)
Program Overview
BSc Sport & Event Management (dual)
Study Sport & Event Management with our renowned practice partners and turn your passion into a profession.
Become a professional in events and sports
Turning your passion into a career – a dream, especially for sports enthusiasts. Become a sports and event management champion! This Bachelor's programme is taught in German with selected modules in English. The course offers a unique opportunity to become a real expert: you will study at the UE in Berlin or Hamburg and gain an excellent academic education in the principles of management and business administration. At the same time, you will receive practical knowledge about one of our collaboration partners (event agencies and sport clubs such as ALBA Berlin, Flying Steps Entertainment and many more) giving you insights behind the scenes.
Curriculum
dual Sport & Event Management
After your versatile degree programme, you will not only be an expert in the field of events, but will also have a perfect command of the dynamics of the sports industry and a Bachelor of Science.
Key facts about Sport & Event Management dual
Our Locations
Find out everything about our locations in Berlin and Hamburg.
Not on site? Then discover your future study location easily with the Virtual Campus Tour.
Admission Requirements
Here are some things you will need for your application:
- Completed application form
- CV & letter of motivation
- Copy of your passport
Fees & Funding
- Study for €0
- The tuition fees of €690 per month are usually paid by the practice partner
Semesters & Credits
You study for 7 semesters and gain 180 ECTS.
Career Perspectives
This dual study programme is your personal career starter.
The varied course prepares you for your individual career path in the fields of management and marketing, accounting and communication, project planning and event organisation through to finance and sponsoring.
- Clubs, federations (e.g., UEFA, FIFA) and leagues (e.g. Beko Basketball Bundesliga)
- Sports marketing agencies (e.g.,SportFive and Infront)
- Event agencies (e.g., Vok Dams or Jack Morton Worldwide)
- Sponsorship, PR and event marketing departments in big companies (e.g., Red Bull, VW, Bayer or Carlsberg)
- Event location management (e.g., Mercedes-Benz Arena in Berlin, The O2 in London)
- Sporting goods industry (e.g., Nike, Adidas, Puma)
Spotlight-Module: "Sport & Event Marketing"
You know the sales markets in which sports organisations and event agencies operate and understand what a service is and what its characteristics are. Furthermore, you know the special features that need to be taken into account when marketing products in the sports and event sector and know which strategic options can be derived from this. You will be able to plan operational measures in sports and event marketing appropriately, including product, pricing, sales and communication policy and, if necessary, personnel policy. You will also be able to positively influence the revenue situation of the sports organisation or event agency through revenue management. After completing the module, you will be able to transfer and apply the findings and methods of marketing, in particular service marketing, to the sports and event sector. Finally, you will be familiar with the future challenges of sports and event marketing.
Your studies at a glance
The University of Europe for Applied Sciences has jointly developed an optimised schedule for you. The study and examination times are perfectly coordinated. From the 1st to the 4th semester you will learn the basics of business administration including marketing and other subjects (e.g. corporate management and controlling). At the same time, you will attend courses such as sports marketing, sponsorship and event production. Of course, you will also be entrusted with the organisation of several events, which allows for a good combination of theory and practice. Our lecturers use a practical approach that includes case studies, business games and study trips. Design your study programme individually from the 5th semester! You can choose courses from 7 different modules and thus tailor your study plan exactly to your plans for the future. These modules include courses such as human resource management in sports, ticketing & hospitality and planning of cultural and social events.
ALBA Berlin – One of our Cooperation partner in Berlin
Founded in 1989, ALBA BERLIN has become one of the most successful sport clubs in Germany, as well as a key player in European basketball. ALBA BERLIN has won eight German league titles, nine German cups, and the Korac Cup. ALBA BERLIN has played in a European competition and German playoffs every year since the beginning. This is the result of more than 30 years of successful sport management and talent development, and you can be part of. Every ALBA BERLIN match is a big unforgettable event with around 11,000 passionate fans in the well-known Mercedes-Benz arena, making these the largest basketball event in Europe. ALBA BERLIN has also established the biggest basketball youth programme in Germany with more than 150 active trainers and employees serving 10,000 children and teenagers at least once a week, offering additional diverse career opportunities.
Your career in Sports & Event
As a Sports or Event Manager, you can expect a career with constant new challenges. Whether it is a sports event, a fashion show or an exhibition – creativity, good project management and business know-how are key factors for success. You might be working in the marketing & sales department of an international company developing campaigns or PR activities for big sports brands. You can also work for a sports club or event agency, organising large sports events, managing artist bookings or sponsorships. As Sports Manager, you will work with passionate professionals. The stadium’s VIP box might be your office.
Application process for dual study programmes
Step 1: Apply online
Start your application here. If you have already found a practice partner for the dual study programme, let us know with your application.
Step 2: Get to know our student advisory service
We will get in touch with you and explain all aspects of the dual study programme as we get to know each other. You will then receive the confirmation of admission from the UE, which you will need for your application with the practice partner.
Step 3: Find a practice partner – start your studies!
If you do not yet have a practice partner, we will support you in your search and introduce you to our cooperation partners. If you have already found a company, sign the contract for the dual study programme and your success story can begin!
Learn from our experts
Here you will find further valuable information about our professors and their career.
Prof. Dr. Stefan Chatrath
Stefan Chatrath, Head of the Sports and Event Management programme and Vice Dean of the Business Faculty at UE Berlin.
Prof. Dr. Uwe Freimuth
Dr. Uwe Freimuth is the professor for Sport Management at University of Europe for Applied Sciences. Visit us to know more!
Other business cooperations
In addition to ALBA BERLIN we cooperate with other leading companies in the industry in order to provide all of our students with the most practical and up-to-date knowledge possible.
Program Outline
Outline:
Curriculum:
The BSc Sport & Event Management program consists of 7 semesters, which are divided into the following stages:
1st - 3rd Semester:
- Foundational courses in:
- Sport & Event Economics
- Management Basics
- Mathematics & Statistics
- Marketing
- CRM & Sales
- Financial Accounting & Reporting
- Digital Work/Lab
- Research Methods
- Digital Media & Communication
- Sport & Event Management Processes
- Controlling & Cost Accounting
- Digital Transformation
- Applied Research Project
4th - 7th Semester:
- Specialization and advanced courses in:
- Sport & Event Marketing
- HR & Organisation
- Soft Skills
- Finance
- Law
- Economics
- Business English
- Agile & Creative Methods
- Managing Sport Markets
- Entrepreneurship & Innovation in Sport & Event
- Event Processes & Service Management
- Event Management Practice
- Bachelor Thesis
Structure:
- The program combines theoretical knowledge with practical experience through collaboration with industry partners. However, it is likely that the program follows a standard academic year structure, with semesters typically running from September to March and March to July.
Careers:
Career Options:
- Graduates of the BSc Sport & Event Management program can pursue careers in a variety of fields within the sports and event industry, including:
- Event management
- Sports marketing
- Sports sponsorship
- Sports communication
- Sports administration
- Sports journalism
- Sports venue management
- Athlete management
Other Opportunities:
- The program also equips graduates with transferable skills that can be applied to other industries, such as:
- Project management
- Marketing
- Communication
- Finance
- Business development
Outcomes:
- The program aims to prepare graduates for successful careers in the sports and event industry, with a strong focus on practical experience and industry connections.
Other:
ALBA Berlin Partnership:
- The text highlights a partnership between the BSc Sport & Event Management program and ALBA Berlin, a leading sports club in Germany.
- This partnership provides students with opportunities for practical experience, mentoring, and career development within the sports industry.
Global University Systems (GUS):
- The text mentions that the University of Europe for Applied Sciences is part of the GUS Group, a network of higher education institutions with locations across Europe and beyond.
