Program Overview

BA Digital Product Management

Plan, implement and lead the development of innovative digital products to become a key player in a technology-driven organisation.

Product Management, Innovation and Marketing

The Digital Product Management (BA) programme provides students with an academic foundation in the subject areas of digital product management, digital product innovation and marketing, agile project management and practical skills in the areas of product strategy, business model design, organisational design, design thinking and entrepreneurship. Graduates can apply knowledge of contemporary tools and technologies for product management. In addition, our students will learn all aspects of the development of digital products, enabling them to analyse consumers and market events using the methods of the subject and to derive strategies for innovative digital products from this.

Curriculum | Digital Product Management

Develop concepts and strategies for digital products, such as web pages, web services or mobile apps. Across six semesters, students who choose to study product management will gain a wide range of in-demand skills and in-depth knowledge from management basics and design thinking to the BA thesis and final project. The bachelor’s degree in digital product management also includes a semester abroad or internship during the fifth semester to further students’ real-world experience and enable them to apply their knowledge in a practical setting.

Key facts BA Digital Product Management

• 6 semesters
• 180 ECTS (Credits)
• Teaching language: English
• The programme starts in both the winter and summer terms.
• Study and examination regulations

In your 5th semester, you can do internships or study abroad.

Admission Requirements

• Completed admission form
• Transcript & language proficiency
• CV & Copy of passport
• A portfolio is not required
• Admissions test (for non-EU applicants only).

Fees

• EU applicants standard: € 744 monthly
• Non-EU applicants standard: € 12,700 yearly

Career options with a degree in Digital Product Management

Possible job titles for our graduates of Digital Product Management can be:

• Product Manager
• Digital Product Manager
• Product Owner
• Chief Product Officer
• VP Product Management

The knowledge you will gain:

• Develop and manage one or a series of digital products (e.g. web-based or mobile applications, user-specific and customised products).
• Conduct strategic market analysis to generate a competitive advantage
• Understand user and buyer personas and develop unique value propositions for both.
• Analyse and continuously improve existing digital products.
• Increase retention rates (customer loyalty) and customer lifetime value (LTV).
• Create and prioritise strategic product roadmaps.
• Work in close exchange with UX and CX designers.

Industry Collaborations: Building Bridges to Success

Students benefit from the university’s collaborations with a range of leading companies and cultural institutions.

Learn from our Experts

Read more about our professors and their career.

• Prof. Johannes Kiessler
• Prof. Thomas Noller

FAQs

• What is digital production management?
  • Digital production management is the strategy of defining, delivering, refining, observing and developing digital products to achieve the best results from a market, such as customer satisfaction and sales.
• Is digital product management a good degree?
  • A digital product management degree holds great value in today’s tech-driven world. Combining strategic business insights with in-demand technical skills, digital product management students graduate with strong career prospects and opportunities for advancement.
• What skills and knowledge will I gain from a product management course?
  • UE’s product management course provides students with a wide range of in-demand skills as well as a deep understanding of the industry. The course aims to provide students with analytical, technical and soft skills as well as knowledge of user and buyer personas, retention rates and customer lifetime value (LTV) and strategic product roadmaps.
• Is this course available for international students?
  • Yes, international students are invited to apply for the digital product management course at UE.
• What jobs can I go into from studying this product management course?
  • After studying a digital product management course, graduates can pursue roles such as Product Manager, Digital Product Manager, Product Owner, Chief Product Officer and VP of Product Management.