BA Visual Communication

Crafting Vision, Shaping Perception

In an increasingly digitised world, media does not simply reflect our reality, it significantly shapes and alters it. Our Visual Communication Bachelor's programme offers a practice-oriented education that will equip you with the design skills of the future.
Using our modern studios for video, virtual reality, animation, print and prototyping , you have the opportunity to bring your ideas to life, under the guidance of experienced lecturers. You will work with the latest design software and learn to creatively utilise the potential of modernAI applications in your work.
The media world will continue to face significant challenges in the coming years. Some of the topics we will explore in this programme include technological advancements , automation, artificial intelligence and their impacts. For this purpose, we have developed a versatile and comprehensive curriculum. Through our multimedia approach, integration of AI applications, and focus on interdisciplinary skills such as storytelling, we can optimally respond to future developments.

Curriculum

Visual Communication

Design methods: you design simple information architectures and interactions and learn to use prototypes, mock-ups, minimal viable products, dummies and designs in context.

Key facts Visual Communication

Admission Requirements

Here are some things you will require for your application at the UE:

• Completed admission form
• Transcript & language proficiency
• CV & Copy of passport
• A portfolio is required
• Admissions test (for non-EU applicants only).

Semesters & Credits

• 6 semesters
• 180 ECTS (Credits)
• Teaching language: English

The programme starts in both the winter and summer terms.

In your 5th semester, you can do internships or study abroad.

Fees

• EU applicants standard: € 744 monthly
• Non-EU applicants standard: € 12,700 yearly

Possible Career Paths as a Visual Designer

You will become a sought-after professional in the media and advertising industry, ready to actively shape visual communication’s future. Specific professions are, for example:

• Art director at agencies, communication companies, publishing houses,
• Motion designer,
• Curator, social media editor, content creator,
• Graphic designer,
• Strategist or consultant.

Hamburg: the city of opportunities in visual communication

Combining a strong creative industry with a business environment, Hamburg is a great city to study Visual Communication BA. Hamburg is home to many advertising agencies, design studios and media companies, offering you plenty of opportunities for work placements and collaborations. The city is also home to many design and communication events, such as the ADC festival. These give you the chance to network and showcase what you're working on. With its blend of tradition and innovation, Hamburg is an inspiring backdrop for developing your visual storytelling skills and achieving success in the creative industries.

Build the Future: Why a degree in Visual Communication can multiply your career opportunities

In the Bachelor’s programme in Visual Communication, you’ll gain practical expertise and conceptual confidence in design. The curriculum encompasses key areas such as Design Thinking ,Conceptualisation ,Strategy ,development of animated visual projects ,Information Design , andStorytelling.

This course provides a balanced blend of theory and hands-on preparation to equip you for a successful career ahead comprehensively. In this programme, you will develop the skills and knowledge modern employers seek in their future employees.

Economic Uncertainties

In times of economic fluctuation, versatility becomes crucial. Designers who possess a broad skill set, including proficiency in digital tools, project management, and cross-disciplinary collaboration, are more resilient. UE’s emphasis on interdisciplinary education, as seen in its various Art & Design programmes, fosters such versatility.

Industry Collaborations: Building Bridges to Success

In collaboration with renowned partners from the media and cultural industries, we offer you a practical education that nurtures your creativity and provides valuable insights into the working world. Our network of cooperation partners is constantly expanding: There are agencies, museums and cultural institutions in the immediate vicinity of the campus with whom we regularly work on joint projects. In Hamburg, there are very good prospects for job starters, founders and entrepreneurs - all doors are open to you after graduation.

Discover the projects from our students

• Elektrobeat visuals A current cooperation project between our students, guest students and the Hamburg electro musicians from fool & filter. During the album recording in the Elbdeich Studios you can see the visuals of our students.
• Pterosaurs with a street art look Our students had the opportunity to design the mural that now adorns the entrance to the upper floor of the Geological-Palaeontological Museum at the Geomatikum in Hamburg.
• An archive for everyone With the now successfully established digital platform ArchivUE, an innovative and technically sophisticated archive has been created in which the final theses of the students of the Department of Art & Design are collected and presented on a long-term basis.

Learn from our Experts

Here you will find further valuable information about our professors and their career.

• Prof. Christian Meyer zu Ermgassen Professor Christian Meyer zu Ermgassen is the Vice Dean for the Art and Design Department at the UE Campus in Hamburg.
• Prof. Till Penzek Prof. Till Penzek is the Professor for Film & Motion Design at the University of Europe for Applied Sciences in Hamburg.
• Prof. Dr. Nina Röder Dr. Nina Röder is the professor for Photography at University of Europe for Applied Sciences, Berlin campus.
• Evelyn Solinski Evelyn Solinski is our lecturer for language/typography and serigraphy at University of Europe for Applied Sciences Hamburg.

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Degree Overview:

• Title: Bachelor of Arts (B.A.)
Visual Communication
• Description: This program equips students with the design skills of the future, focusing on the creation and strategic application of visual communication across various media platforms.
• Objectives:
• Develop expertise in design thinking, conceptualization, and strategy.
• Cultivate a strong portfolio of professional work.
• Key Features:
• Practice-oriented curriculum with a focus on real-world applications.
• Use of modern studios and technology for video, animation, VR, print, and prototyping.
• Guidance from experienced lecturers and industry professionals.

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Teaching:

• Teaching Methods: The program combines theoretical knowledge with practical application through hands-on projects, workshops, and studio work.
• Faculty: The program boasts experienced lecturers and professors who are active in the design and media industries.
• Unique Approaches: The program incorporates the latest technologies and trends in visual communication, including the use of artificial intelligence (AI) in design applications.

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Careers:

• Potential Career Paths:
• Art director
• Motion designer
• Filmmaker
• Cameraperson
• VFX operator
• Curator
• Social media editor
• Content creator
• Illustrator
• Graphic designer
• Photographer
• Strategist
• Consultant
• Freelancer
• Opportunities: The program prepares graduates for a wide range of opportunities in diverse fields, including advertising agencies, communication companies, publishing houses, design studios, media production companies, and technology startups.
• Outcomes: Graduates are equipped with the skills and knowledge sought by modern employers, making them highly competitive in the job market.

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Other:

• Fees:
• EU applicants: €708 per month
• Non-EU applicants: €12,100 per year
• Admission Requirements:
• Completed admission form
• Transcript and proof of language proficiency
• CV and copy of passport
• Portfolio (required)
• Location: Hamburg, Germany
• Language of Instruction: English or German
• Industry Collaborations: The program has partnerships with renowned companies and institutions in the media and cultural industries, providing students with valuable networking opportunities.
• Application: The program accepts applications for both the winter and summer semesters.

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Additional Notes:

• The program places a strong emphasis on interdisciplinary skills and storytelling, preparing students to excel in the dynamic world of visual communication.
• Graduates are well-equipped to adapt to future developments and contribute to shaping the landscape of visual communication.

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EU applicants standard: € 708 monthly Non-EU applicants standard: € 12,100 yearly

University of Europe for Applied Sciences

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Overview:

The University of Europe for Applied Sciences (UE) is a state-recognized, private university with four campuses in Germany: Berlin, Hamburg, Iserlohn, and the UE Innovation Hub. It is known for its excellent teaching, international focus, and strong industry partnerships.

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Services Offered:

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Student Life and Campus Experience:

The UE offers a vibrant campus experience with a unique atmosphere at each location. Students can participate in various events, engage with faculty and peers, and benefit from the university's international connections.

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Key Reasons to Study There:

Excellent Teaching:

The UE has received numerous awards for its high-quality teaching, including recognition from STERN, the German Institute for Service Quality, and ntv.

International Focus:

The UE is recognized as a leading institution in international orientation by U-Multirank and is ranked among the top 10 universities in economics.

Industry Partnerships:

The UE has established partnerships with renowned organizations like Borussia Dortmund, providing students with unique opportunities for internships, networking, and career development.

Career Success:

Over 90% of UE graduates in business and art & design fields find jobs within 12 months of graduation.

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Academic Programs:

The UE offers a range of Bachelor's and Master's programs. Specific program details are not provided in the context.

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Other:

• The UE has opened its first campus in Dubai, United Arab Emirates, marking a significant milestone in its commitment to international collaboration.
• The UE has been recognized as one of the best private universities in Germany by the "Deutscher Bildungsaward 2023/24."
• The UE has been ranked among the top five providers of continuing education by Globis.
• The UE has been awarded the "TOP Media School" title by ServiceValue.