Program Overview

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MA Marketing Management

Become an expert in marketing and build the foundation for your successful career.

Become a marketing manager

Today's marketers need to think holistically, as their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology, and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines. At the University of Europe for Applied Sciences, we provide theoretical and practical education on how to communicate as well as the ways in which markets, as well as products, are interconnected. Thereby you will become a marketing expert well-equipped to tackle the demands and challenges of digital communication. As a student at UE, you will be trained as a leader in marketing management. Case studies, practical projects, and internships with renowned business partners will expand your theoretical education into an integrative and future-oriented learning experience.

Curriculum

The Marketing Management (M.A.) degree comprises 4, 3 or 2 semesters. Through modules such as "Internal Marketing & Culture Shaping", and "Strategic & Digital Marketing", you will become an all-rounder in the marketing field.

• Download Curriculum 120 ECTS
• Download Curriculum 90 ECTS
• Download Curriculum 60 ECTS

Key Facts about MA Marketing Management

Our Location

Learn more about our campus in Hamburg

Fees

• EU applicant standard: from from €854 per month
• Non-EU applicant Standard: from €12,000 1st year

Start, Language & Credits

• ECTS: 120/90/60
• Language: English
• Winter semester: September
• Summer semester: March
• Classes are typically scheduled between Wednesdays & Saturdays

Examination and Study Regulations

Career Perspectives

Our Master Marketing Management program equips you with the strategic and operational expertise needed to effectively lead products or services, whether in agencies or large companies.

Admission Requirements

• Completed application form
• Diploma / Bachelor certificate & – language certificate
• CV & letter of motivation
• Copy of your passport

Spotlight Module: "Strategic & Digital Marketing"

In the "Strategic & Digital Marketing" module, students learn to navigate the dynamic marketing landscape. They develop a deep understanding of strategic positioning and integrate digital trends and evolving social values into their decision-making processes. Through practical examples, they learn important tools and applications in digital marketing. They analyze the debate between branding and performance marketing and develop their own strategic approaches for digital communication. Additionally, important digital applications in the retail environment are covered, emphasizing the linkage of marketing and sales with digital competencies.

What happens after your studies?

Whether in an agency or a large company – as a marketing all-rounder you combine the necessary strategic and operative know-how to successfully lead a product or service with analytical and creative thinking skills. Our Master Marketing Management enables you to work in the following fields:

• Strategic Marketing
• Online Marketing / Digital Marketing
• Performance Marketing
• E-Commerce
• Brand Management
• Product Management

Studying in Hamburg

Studying the Master's degree programme in Marketing Management at our locations in Hamburg is an excellent opportunity for anyone who wants to excel in the field of marketing. As a vibrant business metropolis and cultural centre, Hamburg offers a dynamic environment in which to teach marketing management skills. With its variety of industries, including media, logistics, and finance, Hamburg offers plenty of opportunity for hands-on experience and the application of marketing principles in practice.

In addition, Hamburg's strategic location as a major port city and its status as a global trade hub offer unique advantages for students interested in international marketing and global business. By immersing themselves in Hamburg's dynamic business landscape, students can gain valuable insights into global marketing trends, consumer behaviour, and market dynamics.

Cooperation Partners

Students benefit from the university’s collaborations with a range of leading companies and cultural institutions.

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Wolfgang Merkle

Learn from our marketing expert Prof. Dr. Wolfgang Merkle and study Marketing Management at the University of Europe for Applied Sciences.