MA Marketing Management

Become an expert in marketing and build the foundation for your successful career.

Become a marketing manager

Today's marketers need to think holistically, as their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology, and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines. At the University of Europe for Applied Sciences, we provide theoretical and practical education on how to communicate as well as the ways in which markets, as well as products, are interconnected. Thereby you will become a marketing expert well-equipped to tackle the demands and challenges of digital communication. As a student at UE, you will be trained as a leader in marketing management. Case studies, practical projects, and internships with renowned business partners will expand your theoretical education into an integrative and future-oriented learning experience.

Curriculum

The Marketing Management (M.A.) degree comprises 4, 3 or 2 semesters. Through modules such as "Internal Marketing & Culture Shaping", and "Strategic & Digital Marketing", you will become an all-rounder in the marketing field.

• Download Curriculum 120 ECTS
• Download Curriculum 90 ECTS
• Download Curriculum 60 ECTS

Key Facts about MA Marketing Management

Our Location

Learn more about our campus in Hamburg

Fees

• EU applicant standard: from from €854 per month
• Non-EU applicant Standard: from €12,000 1st year

Start, Language & Credits

• ECTS: 120/90/60
• Language: English
• Winter semester: September
• Summer semester: March
• Classes are typically scheduled between Wednesdays & Saturdays

Examination and Study Regulations

Career Perspectives

Our Master Marketing Management program equips you with the strategic and operational expertise needed to effectively lead products or services, whether in agencies or large companies.

Admission Requirements

• Completed application form
• Diploma / Bachelor certificate & – language certificate
• CV & letter of motivation
• Copy of your passport

Spotlight Module: "Strategic & Digital Marketing"

In the "Strategic & Digital Marketing" module, students learn to navigate the dynamic marketing landscape. They develop a deep understanding of strategic positioning and integrate digital trends and evolving social values into their decision-making processes. Through practical examples, they learn important tools and applications in digital marketing. They analyze the debate between branding and performance marketing and develop their own strategic approaches for digital communication. Additionally, important digital applications in the retail environment are covered, emphasizing the linkage of marketing and sales with digital competencies.

What happens after your studies?

Whether in an agency or a large company – as a marketing all-rounder you combine the necessary strategic and operative know-how to successfully lead a product or service with analytical and creative thinking skills. Our Master Marketing Management enables you to work in the following fields:

• Strategic Marketing
• Online Marketing / Digital Marketing
• Performance Marketing
• E-Commerce
• Brand Management
• Product Management

Studying in Hamburg

Studying the Master's degree programme in Marketing Management at our locations in Hamburg is an excellent opportunity for anyone who wants to excel in the field of marketing. As a vibrant business metropolis and cultural centre, Hamburg offers a dynamic environment in which to teach marketing management skills. With its variety of industries, including media, logistics, and finance, Hamburg offers plenty of opportunity for hands-on experience and the application of marketing principles in practice.

In addition, Hamburg's strategic location as a major port city and its status as a global trade hub offer unique advantages for students interested in international marketing and global business. By immersing themselves in Hamburg's dynamic business landscape, students can gain valuable insights into global marketing trends, consumer behaviour, and market dynamics.

Cooperation Partners

Students benefit from the university’s collaborations with a range of leading companies and cultural institutions.

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Wolfgang Merkle

Learn from our marketing expert Prof. Dr. Wolfgang Merkle and study Marketing Management at the University of Europe for Applied Sciences.

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Degree Overview

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This program offers a unique opportunity to:

• Become an expert in marketing and build a strong foundation for a career in the field
• Develop a holistic understanding of marketing, combining elements of technology and PR
• Gain skills in analytics, strategic thinking, and communication
• Learn how markets and products are interconnected
• Prepare for the challenges of digital communication and emerging trends

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Overview:

• Structure:
4 semesters (120 ECTS), 3 semesters (90 ECTS), or 2 semesters (60 ECTS)
• Language:
English (Hamburg) or German (Iserlohn)
• Start semesters:
Winter (September) or Summer (March)
• Locations:
Hamburg and Iserlohn
• Focus:
Strategic & Digital Marketing, Brand Management, Performance Marketing, E-Commerce, and Product Management
• Career opportunities:
Marketing agencies, large companies, and leadership roles

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Objectives:

• Develop a deep understanding of marketing principles and strategies
• Acquire the skills and knowledge necessary for a successful career in marketing
• Gain experience in working with clients and developing marketing campaigns

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Outline

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Modules:

• Internal Marketing & Culture Shaping
• Strategic & Digital Marketing
• Consumer Behavior
• Market Research
• Brand Management
• Product Management
• Digital Marketing
• Social Media Marketing
• E-Commerce
• Marketing Analytics
• International Marketing

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Each module will cover a specific topic in detail and will include:

• Lectures
• Seminars
• Case studies
• Group projects
• Individual assignments
• Guest lectures
• Industry visits

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Individual Module Descriptions:

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Strategic & Digital Marketing:

This module will help students develop a deep understanding of strategic positioning and integrate digital trends and evolving social values into their decision making processes.

• Consumer Behaviour:
This module explores the various factors influencing consumer choices, helping students develop effective strategies to target and connect with their desired audience.
• Market Research: This
module provides students with the tools and techniques to gather and analyze market data, enabling them to make informed decisions and develop effective marketing campaigns.
• Brand Management:
Students learn how to build and manage strong brands that resonate with consumers and achieve long-term success.
• Marketing Analytics:
This module equips students with the skills to analyze data and track performance, allowing them to optimize their marketing efforts and achieve their goals.
• International Marketing:
Students learn about the unique challenges and opportunities associated with marketing in international markets.

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Assessment

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Assessment methods:

• Exams
• Assignments
• Case studies
• Presentations
• Projects

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Assessment criteria:

• Knowledge and understanding of the subject matter
• Critical thinking skills
• Problem-solving skills
• Communication skills
• Teamwork skills
• Presentation skills
• Research skills
• Analytical skills
• Creativity

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Teaching

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Teaching methods:

• Lectures
• Seminars
• Case studies
• Group work
• Individual projects
• Guest lectures
• Field trips

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Faculty:

The faculty consists of experienced marketing professionals with a strong academic and industry background.

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Unique approaches:

• The program emphasizes the use of real-world case studies and projects, allowing students to apply their learning to practical situations.
• Students have the opportunity to work with industry partners and participate in live projects.
• The program uses a blended learning approach, combining online and offline learning.

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Careers

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Career paths:

• Marketing manager
• Brand manager
• Product manager
• Digital marketing manager
• Social media manager
• E-commerce manager
• Market research analyst
• Marketing consultant

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Opportunities:

The program prepares students for a wide range of careers in the field of marketing. Graduates can work in marketing agencies, large companies, or start their own businesses.

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Other

• FIBAA
• The University of Europe for Applied Sciences is a member of
• AACSB
,
• EFMD
, and
• UNWTO
.
• The program offers a strong focus on internships and practical experience.
• The program is available in two locations, Hamburg and Iserlohn.

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EU applicant standard: €820 per month Non-EU applicant Standard: €10,938 1st year

University of Europe for Applied Sciences

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Overview:

The University of Europe for Applied Sciences (UE) is a state-recognized, private university with four campuses in Germany: Berlin, Hamburg, Iserlohn, and the UE Innovation Hub. It is known for its excellent teaching, international focus, and strong industry partnerships.

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Services Offered:

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Student Life and Campus Experience:

The UE offers a vibrant campus experience with a unique atmosphere at each location. Students can participate in various events, engage with faculty and peers, and benefit from the university's international connections.

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Key Reasons to Study There:

Excellent Teaching:

The UE has received numerous awards for its high-quality teaching, including recognition from STERN, the German Institute for Service Quality, and ntv.

International Focus:

The UE is recognized as a leading institution in international orientation by U-Multirank and is ranked among the top 10 universities in economics.

Industry Partnerships:

The UE has established partnerships with renowned organizations like Borussia Dortmund, providing students with unique opportunities for internships, networking, and career development.

Career Success:

Over 90% of UE graduates in business and art & design fields find jobs within 12 months of graduation.

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Academic Programs:

The UE offers a range of Bachelor's and Master's programs. Specific program details are not provided in the context.

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Other:

• The UE has opened its first campus in Dubai, United Arab Emirates, marking a significant milestone in its commitment to international collaboration.
• The UE has been recognized as one of the best private universities in Germany by the "Deutscher Bildungsaward 2023/24."
• The UE has been ranked among the top five providers of continuing education by Globis.
• The UE has been awarded the "TOP Media School" title by ServiceValue.