Program Overview

MA International Sport & Event Management

Manage international sports organisations and organise global events.

Become an international sports and event manager

The sports & events sector is booming. Business is international nowadays, and the sports & events industry is no exception. The master’s programme International Sport & Event Management prepares you for these demands with a globally oriented, interdisciplinary education. At the University of Europe for Applied Sciences (UE), we educate our students from day one to become managers in the areas of Sports, Event, and Marketing Management. You can look forward to special highlights, such as seminars and projects with partners from business, sports, and academia. In addition, this master’s programme can easily be combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening.

Curriculum

The Master's programme in International Sport and Event Management comprises 2, 3, or 4 semesters. Through modules such as "Entrepreneurial Thinking & Digital Models", "International Sport Governance", and "International Event Development & Implementation", you will become an expert in the international sports and events market.

• Download Curriculum 120 ECTS
• Download Curriculum 90 ECTS
• Download Curriculum 60 ECTS

Key Facts

• Our Locations: Find out everything about our campus in Berlin!
• Fees:
  • EU applicant standard: from €854 per month
  • Non-EU applicant Standard: from €12,000 per year
• Start, Language & Credits:
  • ECTS: 120/90/60
  • Language: English
  • Winter semester: September
  • Summer semester: March
  • Classes are typically scheduled between Wednesdays & Saturdays

Career Perspectives

The master’s degree in International Sport & Event Management, with its international focus, is your gateway to becoming a leader in the global sports and events industry.

Admission Requirements

• Completed application form
• Diploma / Bachelor certificate & language certificate
• CV & letter of motivation
• Copy of your passport

Spotlight Module: "International Sport Organisations"

In the "International Sports Organisations" module within the International Sport & Event Management programme, students gain comprehensive knowledge and skills vital for leading sports organisations globally. They analyse structures, processes, and projects and develop an understanding of the success factors and goals of organisational development. Additionally, they engage with theories of internationalisation and learn to develop international branding strategies in the context of sports. Furthermore, they address the challenges of digitisation and risk management in sports.

What happens after your studies?

From football to fashion, concerts to trade fairs – live events shape the world and are of huge economic importance. The master’s degree programme, with its international focus, ideally prepares you for managerial roles in the booming sports and events branches. As a sport and event manager, you conceive, organise, and evaluate emotional worlds of experience that excite and touch people – and which are also economic success. With a Master's degree in International Sport & Event Management, you are qualified for many career options.

Studying in Berlin

Studying International Sport & Event Management in Berlin offers a unique opportunity to immerse yourself in a dynamic and diverse environment. Berlin, known for its vibrant cultural scene and thriving sports industry, provides an ideal backdrop for mastering the intricacies of sport and event management. With numerous sports clubs, event venues, and cultural institutions, Berlin offers ample opportunities for hands-on learning and practical experience in organizing and managing events. Additionally, the city's international character, with people from over 190 nationalities, provides a rich multicultural environment to develop cross-cultural management skills essential for success in the global sports and events industry.

Cooperation Partners

Students benefit from the university’s collaborations with a range of leading companies and cultural institutions.

Learn from our Experts

• Prof. Dr. Uwe Freimuth: Professor for Sport Management at University of Europe for Applied Sciences.
• Prof. Dr. Thomas Rieger: Dean of the Faculty Sports, Media & Event at University of Europe for Applied Sciences, Iserlohn campus.