Program Overview

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BSc Sport & Event Management

Programme Overview

The BSc Sport & Event Management programme at the University of Europe for Applied Sciences (UE) is designed to equip students with essential management and leadership skills in sports and events management, business administration, economics, and basic law. The programme provides a comprehensive education in the dynamic and exciting field of sport and event management, preparing students for successful careers in various roles within the industry.

Programme Structure

The BSc Sport & Event Management programme is delivered over six semesters, with a focus on providing students with a solid foundation in business administration, economics, and basic law, as well as specialized knowledge in sport and event management. The programme includes a range of modules, such as:

• Sport and Event Marketing
• Management Basics
• Business Administration
• Economics
• Basic Law

Admission Requirements

To be eligible for the BSc Sport & Event Management programme, applicants must meet the following requirements:

• Completed application form
• High School Diploma & language certificate
• CV & letter of motivation
• Copy of passport

Tuition Fees

The tuition fees for the BSc Sport & Event Management programme are as follows:

• EU applicant standard: €744 per month
• Non-EU applicant Standard: €12,700 per year

Career Perspectives

Graduates of the BSc Sport & Event Management programme will have the skills and knowledge required to manage sporting events of all sizes from conception to realization. The programme will open the door to roles such as Event Coordinator and Sports Events Manager.

Research Areas

The BSc Sport & Event Management programme at UE focuses on the following research areas:

• Sport and Event Management
• Business Administration
• Economics
• Basic Law

Spotlight Module: "Managing Professional Sport Markets"

The module "Managing Professional Sport Markets" is a key component of the BSc Sport & Event Management programme. In this module, students will develop expertise in essential areas for the sports industry, including:

• Business-to-consumer and business-to-business marketing
• Customer relationship management
• Capital market-related financing
• Investor regulations in sports

UE Foundation Diploma

The University of Europe for Applied Sciences (UE) offers a foundation diploma in preparation for the Bachelor’s degree programme in Sport & Event Management. The programme not only prepares students optimally for this tech-savvy programme at UE but also fulfils the necessary admission requirements after successful completion.

Study Locations

The BSc Sport & Event Management programme is offered at the following UE campuses:

• Berlin
• Iserlohn
• Dubai
• Hamburg

Language

The programme is taught in English (Berlin, Dubai) and German (Iserlohn, Hamburg).

Start Dates

The programme starts in September (winter semester) and March (summer semester).

ECTS

The programme is worth 180 ECTS credits.

Career Development Centre

UE students have access to the Career Development Centre, which provides support and guidance throughout their studies and after graduation.

Testimonials

"Studying Sport & Event Management at UE has been an amazing experience. Not many universities offer a space where you can truly develop your craft, but here, you get the opportunity to explore your passion while learning from great professors." - Jorge Aguilar, Student

Cooperation Partners

UE has collaborations with a range of leading companies and cultural institutions, providing students with opportunities for practical experience and networking.

Professors

The programme is taught by experienced professors, including:

• Prof. Dr. Stefan Chatrath
• Prof. Dr. Thomas Rieger
• Prof. Dirk Schröer

FAQs

• What is Sport and Event Management?
• Is a bachelor’s degree in Sport & Event Management worth it?
• How do I become a sport and event manager?
• What are the career prospects after completing a bachelor’s degree in Sport & Event Management?
• What skills will I learn during a BSc in Sport & Event Management programme?