Program Overview

Program Overview

The Bachelor of Media Arts at the University of the Fraser Valley prepares students for creative production in digital and interactive media, one of the fastest growing industries in B.C. today.

Program Structure

The Bachelor of Media Arts draws on a wide range of disciplines, including art history, communications, computing science, English, film studies, graphic design, media arts, theatre, and visual arts. Within the degree, students have the flexibility to focus on their personal interests and career goals by selecting from five concentrations:

• Applied Interactive Media
• Digital Art
• Interactive Media Leadership
• Media and Performance
• Screen Studies

Skills and Knowledge

To equip students to adapt to the demands of this ever-evolving field, the program hones their ability to master new software and technologies independently. Students learn essential technical skills, both in digital media and traditional artistic practice. They also develop strong communications, project management, financial planning, business, and marketing skills.

Career Outlook

According to Creative BC, British Columbia is home to one of the world’s largest and most advanced interactive and digital entertainment cluster. It is also becoming known in Canada as a hub for virtual reality content creation. In fact, the interactive and digital media sector is one of the fastest growing industries in B.C. at a rate of 11% per year. The industry features average salaries of $84K and $2.3 billion in sales.

Employment Opportunities

Employment opportunities exist for programmers, UX, web, and graphic designers, illustrators, writers, multimedia and special effects artists, project and production managers, video producers, performers, marketers, and animation and video game designers.