Program Overview

Bachelor of Business Administration (BBA), Marketing & Professional Sales

Program Overview

The Business Administration: Marketing and Professional Sales program focuses on relationship-driven selling, which is vital to ensuring long-term customer commitments in business-to-business sales. You’ll study sales, advertising, market research, consumer behavior, negotiation skills, digital and social media marketing, and product development. You’ll also learn how marketers help set the vision of a firm through the establishment of strategic initiatives. This online concentration excellently equips you to pursue an MBA or other graduate business degree.

Program at a Glance

• Total Credit Hours: 121
• Program Type: BBA
• I-20 Approved: No
• I-17 Approved: No

Details

• Program Director: Dr. Evie Maxey
• Class Format: Online
• Program Duration: Up to 36 hrs. per year
• Start Date: Fall: August & October | Spring: January & March | Summer: May & June

Suggested Class Sequence

Admission Requirements

• Previous Degree Required: No previous degree is required to enroll in this program.
• Transcript Required:
  • More than 24 transfer credit hours: Official 2- & 4- year school transcripts need to be submitted as part of the application process for this program.
  • Less than 24 transfer credit hours: Official 2- & 4- year school transcripts as well as official high school or GED transcripts will need to be submitted as part of the application process for this program.
• Additional Admission Requirements:
  • International students and students for whom English is not their first language will be required to submit official results of the Test of English as a Foreign Language (TOEFL), with scores at least 550 (paper), 220 (computer), or 75 (internet).
• Application Deadline: The application deadline is two (2) weeks before a term start date.

Career Outcomes

• Salary estimates are sourced from Lightcast.

Related Programs

• College of Business: Bachelor of Science in Business (BSB), Computing & Data Analytics
• College of Arts and Sciences: Bachelor of Arts (BA), Communication: Public Relations
• College of Arts and Sciences: Bachelor of Arts (BA), Communication: Digital Media

Why AU?

Professors at Anderson University are highly experienced, with many having served as VP Executives for leading corporations. You’ll enjoy a low student-faculty ratio, giving you more personalized attention from professors who won’t leave you to fend for yourself. Even in online classes, our professors still enjoy interacting on a personal level.