Program Overview
Robert Morris University's Content Creation Certificate Program equips students with the skills to create, manage, and distribute digital content across platforms. Through hands-on learning and industry partnerships, graduates gain proficiency in multimedia storytelling, digital imaging, and live stream production, preparing them for careers in media, marketing, and communication.
Program Outline
Degree Overview
Overview
This 12-credit certificate program aims to equip students with the essential skills and knowledge needed to effectively create, manage and distribute digital content across various platforms. It fosters digital literacy and prepares students to meet the demands of content-driven industries. The program enhances employability and adaptability in a rapidly evolving professional landscape, empowering graduates to excel as content creators and communicators.
Objectives
- Develop proficiency in crafting diverse digital content, including written, visual, and audio elements.
- Master industry-standard tools and software for creating and editing content across various formats.
- Integrate ethical considerations and legal principles (copyright, fair use) into the content creation process.
Outline
Program Content
The program delivers comprehensive instruction in digital content creation, encompassing diverse media formats and communication strategies. The curriculum focuses on practical application, equipping graduates with the skills and knowledge to excel in today's digital landscape.
Structure
- Credits: 12
- Duration: Variable (part-time, full-time options available)
- Delivery: On-campus
- Modules: 4 (details below)
Course Schedule
The program offers flexibility to accommodate diverse schedules. Students can select a part-time or full-time path to complete their coursework.
Modules
Storytelling Using Multimedia
Live Stream Production & Podcasting
Digital Imaging
Digital Photography
Assessment
Assessment Methods
- Assignments: Evaluate students' ability to apply learned concepts and skills in practical content creation tasks.
- Examinations: Assess understanding of key theoretical frameworks and knowledge base relating to digital content.
- Projects: Provide opportunities for applying learned skills and knowledge in collaborative projects, demonstrating proficiency in content creation and communication.
Assessment Criteria
- Content Quality: Originality, clarity, engagement, effectiveness in achieving communication goals.
- Technical Proficiency: Mastery of relevant software, tools, and technical aspects of content creation.
- Critical Analysis: Understanding of conceptual frameworks, ethical considerations and critical evaluation of content.
Teaching
Teaching Methods
- Interactive lectures: Engage students in active learning, exploration of key concepts and critical discussion.
- Hands-on workshops: Provide opportunities to practically apply skills and knowledge through guided exercises and project work.
- Collaborative learning activities: Foster teamwork, communication and peer-learning through various group assignments and projects.
Faculty
The program features experienced faculty with expertise in digital media, content creation, communication, and relevant industry experience. Their expertise ensures students receive relevant and practical instruction.
Unique Approaches
- Project-Based Learning: The program emphasizes hands-on, project-based learning, enabling students to apply knowledge and skills in real-world scenarios and develop a portfolio of their work.
- Industry Partnerships: The program collaborates with industry professionals and organizations, providing students with access to guest speakers, networking opportunities and real-world insights.
- Technology Integration: Students utilize cutting-edge technologies and software, ensuring they are well-prepared for the demands of contemporary content creation roles.
Careers
Career Opportunities
The program equips graduates with skills and knowledge sought after in various industries, including:
- Media and communication
- Marketing and advertising
- Public relations and social media
- Education and training
- Non-profit and government organizations
Outcomes
Graduates can pursue diverse career paths, such as:
- Content creator
- Digital marketing specialist
- Social media manager
- Multimedia journalist
- Instructional designer
- Communications specialist
Other
- Admission Requirements: High school diploma or GED required.
- Financial Aid: Financial aid options may be available to eligible students.
Conclusion
Robert Morris University's Content Creation Certificate Program offers a comprehensive and practical education, preparing students to thrive in the ever-evolving world of digital content. By combining hands-on learning with industry insights, the program empowers graduates to excel as content creators and navigate the diverse career opportunities available.
Robert Morris University
Overview:
Robert Morris University (RMU) is a private university located in Moon Township, Pennsylvania, near Pittsburgh. It offers a range of undergraduate and graduate programs with a professional focus, emphasizing real-world experience and regional connections. RMU prides itself on its personalized approach to education, providing students with the confidence to try, the freedom to fail, and the support to try again.
Services Offered:
RMU offers a variety of services to its students, including:
Admissions and Financial Aid:
The university provides comprehensive support for the admissions process, including financial aid options and scholarships.Student Financial Services:
RMU offers assistance with billing, payment plans, refunds, and tax information.Academic Services:
The university provides tutoring, writing center support, and other academic resources.Student Life:
RMU offers a vibrant campus experience with various student organizations, clubs, and activities.Campus Experience:
Students can enjoy a safe suburban setting with access to big-city opportunities.Athletics:
RMU is home to the Colonials, who compete in NCAA Division I athletics.Student Life and Campus Experience:
RMU provides a unique and powerful combination of a big research university with the feel of a small college. Students can expect:
Personalized Support:
RMU emphasizes individual attention and support for its students.Vibrant Community:
The university fosters a strong sense of community with various student organizations and events.Safe Suburban Setting:
RMU offers a safe and welcoming environment with access to the amenities of Pittsburgh.Beautiful Campus:
The university is spread across 230 scenic acres, providing a beautiful and inspiring learning environment.Key Reasons to Study There:
Reputation and Outcomes:
RMU is ranked in the top half of all national universities by U.S. News & World Report.Affordable Education:
The university offers various financial aid options and scholarships to make education more accessible.Professional Focus:
RMU emphasizes real-world experience and regional connections, preparing students for successful careers.Flexible Learning:
The university offers online and part-time programs to accommodate diverse learning needs.Athletic Tradition:
RMU has a strong athletic tradition with 15 NCAA Division I teams.Academic Programs:
RMU offers a variety of academic programs across four schools:
Rockwell School of Business:
Offers degrees in accounting, finance, management, marketing, and sport management.School of Communication and Media:
Offers degrees in communication, English, and journalism.School of Data Intelligence and Technology:
Offers degrees in computer science, cybersecurity, and data analytics.School of Education and Social Sciences:
Offers degrees in education, social work, and psychology.School of Engineering and Science:
Offers degrees in engineering, biology, chemistry, and mathematics.School of Health Professions:
Offers degrees in nursing, health sciences, and psychology.Other:
Entry Requirements:
For All Students:
- High School Diploma or equivalent
- Minimum GPA of 2.5 on a 4.0 scale
Additional Requirements for International Students:
- Official transcripts from all secondary and post-secondary institutions attended, translated into English by a certified translator
- Proof of English proficiency (see Language Proficiency Requirements below)
For International Students:
- A minimum TOEFL score of 80 (internet-based) or IELTS score of 6.5 is required.
- Other English proficiency tests may be accepted on a case-by-case basis.
Additional Notes:
- The program encourages students to have a basic understanding of graphic design principles and software.
- Applicants with relevant work experience and strong portfolios may be considered even if they do not meet the minimum GPA requirement.
