| Program start date | Application deadline |
| 2024-09-01 | - |
Program Overview
The Digital Marketing MSc program bridges the gap between digitalization and marketing, equipping students with the knowledge and skills to thrive in the modern business environment. It focuses on strategic and tactical digital marketing, research-led decision-making, and effective digital marketing responses. Graduates are prepared for various digital marketing roles in agencies, consultancies, and organizations of all sizes.
Program Outline
Digital Marketing MSc
Degree Overview:
This program aims to bridge the gap between digitalisation and marketing. It equips students with the knowledge, skills, and expertise in digital marketing to thrive in the modern business environment. The program's key focus areas are:
- Strategic and tactical digital marketing in the modern business environment
- How research-led digital marketing informs business decisions
- How effective digital marketing responses are scoped, planned, and developed
Outline:
The program is built on research-led content and includes practical elements. It typically comprises modules worth 180 credits, with 170 credits from compulsory modules.
Compulsory modules (170 credits):
- Dissertation in Marketing (60 credits)
- Marketing Research (20 credits)
- Principles of Marketing (20 credits)
- Marketing Ethics, Critical Consumption, and Corporate Social Responsibility (10 credits)
- Contemporary Trends in Marketing (10 credits)
- Digital Consumer Behaviour (10 credits)
- Digital Marketing Communications (10 credits)
- Omnichannel Retailing (10 credits)
- Social Media Marketing (10 credits)
- Digital Marketing Strategy (10 credits)
Optional modules (10 credits):
- Customer Relationship Management (10 credits)
- Marketing Analytics (10 credits)
Assessment:
The program utilizes various assessment methods depending on the modules. These may include:
- Case study
- Dissertation
- Essay
- Report
- Research proposal
- Thesis
- Written examination
Teaching:
- The program utilizes a variety of teaching methods, including:
- Lectures
- Seminars
- Workshops
- Interactive projects using real-life examples
- External guest speakers
- Experiential learning opportunities
- Students also have the opportunity to engage with digital marketing professionals and industry bodies.
- The program is supported by Canvas, a Virtual Learning Environment, where students can access module materials, group discussions, announcements, written feedback, and submit assignments.
Careers:
The program prepares students for various digital marketing roles:
- Digital Marketing Manager
- Search Engine Optimisation (SEO) Specialist
- Social Media Manager
- Email Marketing Specialist
- Content Marketing Manager
- Pay-per-Click (PPC) manager Graduates can find employment in:
- Digital marketing/marketing agencies and consultancies
- Start-ups (own or others)
- Small to medium-sized organisations
- Large corporates
Other:
- The program also provides a foundation for further study, such as academic research (e.g., PhD) or professional digital marketing courses.
Overview:
Newcastle University is a public research university located in Newcastle upon Tyne, England. It is known for its high-quality research and teaching, and its commitment to social justice and engagement.
Services Offered:
The university offers a wide range of services to students, including: *
Careers Service:
Provides guidance and support with career planning, job applications, and internships. *Library:
Offers extensive resources, including books, journals, databases, and study spaces. *Student Support:
Provides a variety of services to help students succeed, including academic support, counseling, and disability services. *Accommodation:
Offers a range of on-campus accommodation options, including halls of residence and self-catered apartments. *Sport:
Provides access to a variety of sports facilities and activities.Student Life and Campus Experience:
Newcastle University offers a vibrant and diverse campus experience. Students can get involved in a wide range of clubs and societies, attend events and lectures, and enjoy the city's nightlife and cultural attractions.
Key Reasons to Study There:
High-quality research and teaching:
Newcastle University is consistently ranked highly in national and international league tables.Strong focus on employability:
The university has a strong track record of preparing graduates for successful careers.Vibrant and diverse campus community:
Students can enjoy a welcoming and supportive environment.Excellent location:
Newcastle is a thriving city with a rich history and culture.Academic Programs:
Newcastle University offers a wide range of undergraduate and postgraduate programs across a variety of disciplines, including: *
Science, Agriculture & Engineering
*Humanities & Social Sciences
*Medical Sciences
Other:
- The university has a strong commitment to sustainability and social justice.
- It is home to a number of research centers and institutes, including the Centre for Ageing and Inequalities and the Centre for Data.
- Newcastle University is a member of the Russell Group, a group of 24 leading research-intensive universities in the UK.
Entry Requirements:
Academic Entry Requirements:
- A 2:1 honours degree, or international equivalent, in any subject.
International Equivalent:
The university accepts international qualifications that are equivalent to a UK 2:1 honours degree.
English Language Requirements:
- IELTS: Overall score of 6.5 with no sub-score below 6.0.
- Pearsons: Overall score of 58 with no communicative skill below 50.
- TOEFL: Overall score of 90 with no sub-score below 20.
Pre-Sessional Entry:
- Applicants who do not meet the English language requirements can take a pre-sessional English course at the university. The length of the course will depend on the applicant's current level of English proficiency.
Additional Entry Requirements:
- Applicants may be required to submit a personal statement, references, and/or a portfolio of work.
- The university may also consider an applicant's work experience, qualifications, and/or other relevant factors.
Language Proficiency Requirements:
The university requires all applicants to demonstrate proficiency in English, regardless of their nationality. Applicants must meet the minimum English language requirements listed above. The entry requirements for future years may be subject to change.
