Program Overview

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Overview

The Digital Marketing MSc is a comprehensive program that provides students with a critical understanding of digital marketing. It focuses on strategic and tactical digital marketing in the modern business environment, how research-led digital marketing informs business decisions, and how effective digital marketing responses are scoped, planned, and developed.

What You'll Learn

This program focuses specifically on key aspects of marketing in a digital context. Over the course of the program, students will:

• develop their digital marketing skills and practice
• consider digital marketing in a range of contexts
• use a wide range of analytical and creative tools
• develop a critical perspective that will support a professional career
• engage in academic research within digital marketing
• be able to put theory into practice
• learn to consider the ethical implications of digital marketing
• engage with digital marketing professionals and professional bodies

A range of bespoke modules cover:

• digital consumer behavior
• digital marketing communications
• digital marketing strategy
• omnichannel retailing
• social media marketing

Optional modules cover:

• digital marketing analytics
• customer-relationship management

How You'll Learn

Students will be taught through a variety of methods, including:

• lectures
• seminars
• workshops
• interactive projects using real-life examples
• external - guest speakers
• experiential learning opportunities

Assessment methods depend on the modules, but may include:

• Case study
• Dissertation
• Essay
• Portfolio
• Report
• Research proposal
• Thesis
• Written examination

Your Development

The program will prepare students for a wide range of digital marketing roles, including:

• digital marketing manager
• Search Engine Optimization (SEO) specialist
• social media manager
• email marketing specialist
• content marketing manager
• Pay-Per-Click (PPC) manager

Students will be able to undertake roles in:

• digital marketing/marketing agencies and consultancies
• start-ups (their own or those founded by others)
• small to medium-sized organizations
• large corporates

Your Future

The program also provides a foundation for further study, such as:

• academic research (e.g., PhD)
• professional digital marketing courses

Quality and Ranking

• 42% of the research is classified as 4* world-leading research – Research Excellence Framework 2021
• 65% increase in research power since 2014 – Research Excellence Framework 2021
• Global Top 140 University - QS World University Rankings 2026
• Global Top 160 University - Times Higher Education World University Rankings 2025
• Top 25 in the UK and Top 100 in the world for sustainable development – Times Higher Education Impact Rankings 2024

Facilities

Newcastle University Business School is one of the largest Schools in the University, with over 4,000 students from over 85 countries. The School has dedicated employability support and career spaces, including:

• computer clusters housing over 120 PCs, plus open IT spaces for laptops
• seven large lecture theaters, plus a 750-seat auditorium – the largest in the University
• 25 seminar and teaching spaces, many with flexible furniture to accommodate learning
• a dedicated Student Hub and Quiet Space, providing a mix of space for group work, individual study, or quiet study
• study pods, some with wall-mounted screens, and bookable rooms for working in groups or individually
• a contemporary café, refurbished in 2025
• two dedicated hubs for employability support and events
• a Bloomberg lab with over 20 terminals, so students can experience a real trading room floor
• Experimental and Behavioral Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology
• a flexible conference room with panoramic views across the city and St. James’ Park, which doubles up as a large flexible teaching space

Fees and Funding

Tuition fees for 2026 entry (per year):

• Home students: £15,700
• International students: £30,800

Entry Requirements

The entrance requirements below apply to 2026 entry.

• A 2:1 honors degree, or international equivalent, in any subject.
• English Language requirements:
  • IELTS
  • Pearson
  • Duolingo English Test
  • TOEFL
  • Other
  • Pre-Sessional Entry - 6 weeks
  • Pre-Sessional Entry - 10 weeks

How to Apply

The course starts in September. There is no application deadline for this course. International students are suggested to apply at least two months before the course starts. A deposit of £1,500 is required for international students or students from the EU, EEA, or Switzerland who need a visa to study in the UK. The deposit is non-refundable but will be deducted from tuition fees when registering. The program code for the MSc full-time course is 5493F.

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