Program Overview

Overview

The Electronic Commerce MSc programme is designed to equip students with the knowledge and skills needed for leadership roles in electronic commerce. The programme covers a range of areas relating to electronic commerce, including leading edge technologies, business planning and start-ups, data analytics, business strategies, online selling strategies, digital marketing, business processes, and strategic service management.

What You'll Learn

Students will study the evolving world of ecommerce and online consumer behaviour, gain insights into the infrastructure and technologies that power e-commerce platforms, discover how to use the latest digital marketing tactics and tools to promote products and services effectively online, learn the ropes of launching and managing a digital start-up, learn to use the power of data analytics to make informed business decisions, and explore strategies for delivering exceptional digital services.

Modules

The programme includes the following compulsory modules:

• Digital Business (E-Commerce) Programme Community
• Dissertation
• Research Methods
• Data Analytics for Managers
• Strategy, Management and Information Systems
• E-Business
• Digital Start-up
• Digital Marketing
• E-commerce Management
• Ecommerce Infrastructure Optional modules include:
• Web and Social Media Analytics
• Digital Logistics and Supply Chain Management
• Strategic Service Management

How You'll Learn

The programme offers a stimulating curriculum, with delivery and teaching methods that include:

• Interactive lectures, seminars, and tutorials
• In-depth discussions, knowledge sharing, and critical thinking
• Practical sessions, such as group discussions, computing exercises, and problem-solving activities
• Coursework tasks that demonstrate understanding and application of knowledge to real-world scenarios
• Group projects that address practical issues and provide hands-on experience
• Self-directed learning skills, with access to reading lists, literature reviews, and critical analysis of research papers Assessment methods include:
• Case study
• Design or creative project
• Dissertation
• Essay
• Professional skills assessments
• Oral presentation
• Practical lab report
• Problem-solving exercises
• Report
• Reflective log
• Research proposal
• Thesis
• Written exercise

Your Development

The programme provides students with the tools to drive innovation and success in their careers, with access to bespoke career support designed specifically for those on this programme. Students will develop professional skills, including:

• Preparing for a career in electronic commerce
• Developing employability and professional skills
• Benefiting from the city’s innovation community, the Newcastle Helix
• Addressing organisational problems and opportunities in the area of e-commerce
• Experiencing real-life practice as they develop an e-commerce start-up
• Connecting with, and hearing from, digital and tech innovation leaders through guest lectures
• Exploring how to discover value and access challenges from emerging business and technology

Postgraduate Study Abroad

The programme offers opportunities for postgraduate study abroad, including a dual award with Grenoble École de Management and a semester abroad at a European partner university.

Your Future

As a graduate of this programme, students will be well-equipped to thrive in a variety of professional settings in digital business and e-commerce, with a diverse range of career opportunities. Typical employers could include:

• E-commerce companies, such as Amazon, Alibaba, eBay, and Etsy
• Retail and "bricks-and-mortar" stores, such as Asos, Next, and Tesco
• Digital marketing agencies
• Consulting firms
• Technology and software companies
• Start-ups

Quality and Ranking

Newcastle University Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the European Quality Improvement System (EQUIS), and the Association of MBAs (AMBA). Only 1% of business schools worldwide hold this triple crown.

Facilities

The Business School is located in the heart of Newcastle, with two buildings – the Business School and the Frederick Douglass Centre. Facilities include:

• Computer clusters housing over 120 PCs, plus open IT spaces for laptops
• Seven large lecture theatres, plus a 750-seat auditorium
• 25 seminar and teaching spaces, many with flexible furniture to accommodate learning
• A dedicated Student Hub and Quiet Space, providing a mix of space for group work, individual study, or quiet study
• Study pods, some with wall-mounted screens, and bookable rooms for working in groups or individually
• A contemporary café, refurbished in 2025
• Two dedicated hubs for employability support and events
• A Bloomberg lab with over 20 terminals, so students can experience a real trading room floor
• Experimental and Behavioural Economics Lab, a state-of-the-art research facility for conducting studies in experimental economics and economic psychology
• A flexible conference room with panoramic views across the city and St. James’ Park, which doubles up as a large flexible teaching space

Fees and Funding

Tuition fees for 2026 entry are:

• Home students: £15,700
• International students: £30,800 The University offers a range of scholarships, including a 25% discount for EU students without settled or pre-settled status.

Entry Requirements

The programme requires a 2:1 honours degree, or international equivalent, in any subject. English language requirements include:

• IELTS: 6.5 overall (with a minimum of 6.0 in all sub-skills)
• Pearson: 62 overall (with a minimum of 59 in all sub-skills)
• Duolingo English Test: 110 overall (with a minimum of 100 in all sub-skills)
• TOEFL: 90 overall (with a minimum of 20 in all sub-skills)

How to Apply

Applications can be made online, with a deposit of £1,500 required for international students. The programme code is 5491F. The application portal has instructions to guide students through the application process, and students can choose to start their application, save their details, and come back to complete it later.