Graphic Design - Level 2 - Marketing (Certificate T0684)

Program Overview

This multi-level certificate program in Graphic Design with a Marketing emphasis prepares students for careers in the field. It provides creative, design, technology, business, and marketing skills to develop and execute successful advertising, marketing, and branding strategies. The program includes courses in web design, corporate identity, branding, and principles of business and marketing.

Program Outline

Degree Overview:

This multi-level certificate program is designed to prepare students for careers in the Graphic Design field of Communication Art. In this Level 2 - Marketing emphasis, students are given the creative, design, technology, business, and marketing skills necessary to design, develop, and execute successful advertising, marketing, and branding strategies. The production software reflects industry standards and course content is driven by industry needs.

Outline:

Required Courses:

• Graphic Design - Level 1 Coursework:
• ARTC 100 Fundamentals of Graphic Design (3 units)
• ARTC 120 Print Design and Advertising (3 units)
• ARTC 140 Vector Design and Illustration (3 units)
• ARTC 160 Typography (3 units)
• ARTD 20 Design: Two-Dimensional (3 units)
• PHOT 58 Photography & Video Social Media Marketing (3 units)
• Total Units:
18
• Graphic Design - Level 2 - Marketing Coursework:
• ARTC 200 Web Design (3 units)
• ARTC 210 Corporate Identity and Branding (3 units)
• ARTC 290 Portfolio (3 units)
• BUSM 20 Principles of Business (3 units)
• BUSS 36 Principles of Marketing (3 units)
• Total Units:
15

Total Units Required for Certificate:

33

Suggested Course Schedule:

• Fall Term 1:
• ARTD 20 Design: Two-Dimensional (3 units)
• PHOT 58 Photography & Video Social Media Marketing (3 units)
• ARTC 100 Fundamentals of Graphic Design (3 units)
• Total Units:
9
• Spring Term 1:
• ARTC 120 Print Design and Advertising (3 units)
• ARTC 140 Vector Design and Illustration (3 units)
• ARTC 160 Typography (3 units)
• Total Units:
9
• Fall Term 2:
• BUSM 20 Principles of Business (3 units)
• ARTC 200 Web Design (3 units)
• Total Units:
6
• Spring Term 2:
• ARTC 210 Corporate Identity and Branding (3 units)
• BUSS 36 Principles of Marketing (3 units)
• ARTC 290 Portfolio (3 units)

Other:

• This program is offered by the Arts Division at Mt.
San Antonio College.
• It's recommended that students schedule an appointment with a counselor or advisor to create an individualized academic plan.
• The program is referred to as a Guided Pathways for Success (GPS), which is a suggested sequence of coursework needed for program completion.

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