Marketing Management (AS Degree)

Program Overview

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This Associate of Science degree in Marketing prepares students for entry-level marketing roles. The program includes core courses in business principles, marketing, and communications, as well as a choice of electives in economics, statistics, or human relations. Students can complete the program in two years of full-time study and are encouraged to consult with a counselor to ensure course transferability if they plan to pursue a bachelor's degree.

Program Outline

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Degree Overview:

This program is designed to prepare students for employment in marketing-related fields upon graduation. Students who aspire to pursue a bachelor's degree should consult with a counselor or advisor to ensure course transferability. The degree necessitates the completion of General Education coursework along with specific program-related courses.

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Outline:

The program requires a total of 28.5 units, including:

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Required Courses:

• BUSA 72 Bookkeeping - Accounting (5 units)
• BUSM 20 Principles of Business (3 units)
• BUSM 61 Business Organization and Management (3 units)
• BUSO 25 Business Communications (3 units)
• BUSS 35 Professional Selling (3 units)
• BUSS 36 Principles of Marketing (3 units)
• BUSS 85 Special Issues in Marketing (2 units)
• CISB 15 Microcomputer Applications (3.5 units)

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Choose one course from the following (3 units):

• BUSC 1AH Principles of Economics - Macroeconomics - Honors
• BUSC 1BH Principles of Economics - Microeconomics - Honors
• BUSC 17 Applied Business Statistics
• BUSM 60 Human Relations in Business
• BUSO 5 Business English

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Guided Pathways Suggested Course Sequence:

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Fall Term 1 (13.5 units):

• BUSS 35 Professional Selling (3 units)
• BUSS 36 Principles of Marketing (3 units)
• ENGL 1A Freshman Composition (4 units)
• CISB 15 Microcomputer Applications (3.5 units)

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Winter Term 1 (3 units):

• BUSM 20 Principles of Business (3 units)

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Spring Term 1 (11.5 units):

• BUSO 25 Business Communications (3 units)
• BUSS 85 Special Issues in Marketing (2 units)
• AA/S ARTS Area C-1 Arts Course (3 units)
• AA/S MATH Meet AA/AS Math Competency Requirement (3 units)
• AA/S KINES Phys Ed (KIN) Activity Course (0.5 units)

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Summer Term 1 (4 units):

• SPCH 1A Public Speaking (4 units)

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Fall Term 2 (6 units):

• BUSM 61 Business Organization and Management (3 units)
• AA/S HUM Area C-2 Humanities Course (3 units)
• Business: Management - Level 1 (Certificate E0525) (5 units) - Submit petition: inside.mtsac.edu, Student Tab#45
• BUSC 17 OR BUSC 1A OR BUSC 1B OR BUSM 60 OR BUSO 5 (3 units)
• BUSA 7 OR BUSA 72 (5 units)

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Winter Term 2 (3 units):

• AA/S BEHAV Area D-2 Elective Course (3 units)

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Spring Term 2 (12 units):

• AA/S SCNCE Area B-1 or B-2 Science Course (3 units)
• AA/S USHIS Area D-1 Hist/Pol Sc Course (3 units)
• AA/S LIFE Area E Lifelong Understanding Course (3 units)
• AA/S ELECT Degree Applicable Course (Elective) (3 units)
• Marketing Management, AS S0510 (0 units) - Submit petition: inside.mtsac.edu, Student Tab#45
• Additional courses BUSS 50 BUSS 79 for 9 (9 units)

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Careers:

This program is intended to prepare students for employment in marketing-related fields upon graduation.

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Other:

• The program is part of the Business Division at Mt.
San Antonio College.
• Students can review the Student Learning Outcomes (SLOs) for this program.
• The program encourages students to schedule an appointment with a counselor or advisor to create an individualized Mountie Academic Plan (MAP) tailored to their goals and needs.

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Note:

There is no information provided regarding assessment methods, teaching methods, faculty, or specific career paths.

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