Program Overview

MSc Marketing

Overview

Earn your MSc in Marketing online with an EQUIS accredited business school. Study around full-time work, with flexible hours and no exams.

Key Info

• Learning Mode: Online
• Study Level: Postgraduate SCQF Level 11
• Credits: 180
• Typical Duration: 24 months
• Start Month: September
• Indicative Cost: £18,930

What You'll Study

• MSc: 180 credits
• Exit Early with a Postgraduate Diploma: 120 credits
• Exit Early with a Postgraduate Certificate: 60 credits
• Start with One of the Short Courses: 15 credits

Master of Science - 180 Credits

• Duration: Minimum of 24 months to complete the MSc studying part-time
• Opening Course: Marketing Management
• Remaining Courses:
  • Consumer Behaviour
  • Marketing Communications
  • Digital Marketing
  • Business Marketing Strategy Planning
  • Strategic Brand Management
  • New Product and Service Development
  • Accounting and Finance for Managers
  • Social and Sustainable Marketing
  • Research in Practice
  • International Marketing
  • Marketing Specialisations

How You'll Study

• Online Learning: 100% online, with flexible hours and no exams
• Teaching: Delivered through MyAberdeen, our online Virtual Learning Environment (VLE)
• Assessment: Entirely online, with no dissertations or exams
• Study Hours:
  • Live Online Webinars: Eight webinars per course, with flexible scheduling
  • Online Courses: 150 hours of study and assessment time per 15 credits
• Support: First-class support structure, with contact with tutors via MyAberdeen and email

Where This Will Take You

• MSc Marketing Qualification: Recognised by industry and educational institutions worldwide
• Careers in Marketing: Prepare for senior management roles in areas such as advertising, branding, digital marketing, international marketing, and market research
• Lifelong Career Support: Access to our free careers service while you study and beyond

Fees and Funding

• Master of Science: £18,930 (indicative cost based on 180 credits of study over two years)
• Pay as You Go: Control over your costs and workload for each term of your qualification
• Additional Costs: Access to all the books and resources you need are included in your tuition fee
• Funding Your Studies: Employer sponsorship, student loans, scholarships, and discounts available

Entry Requirements

• MSc: Undergraduate degree at UK honours level or equivalent
• International Students: Equivalent qualifications from your country, with English language requirements
• English Language Tests and Scores: IELTS, TOEFL, Cambridge English, LanguageCert, Oxford ELLT, PTE Academic, and Duolingo accepted

How to Apply

• Application Portal: Apply through our online Applicant Portal
• What You Need to Apply: Degree transcript, personal statement, and degree certificate
• Application Deadline: 8 September 2025 for September 2025 intake
• Teaching Starts: 22 September 2025

IT Requirements

• Computer: Up-to-date operating system, with access to Office365 applications
• Internet Access: Reliable internet access, with a minimum download speed of 2 Mbps
• Speakers or Headphones: Recommended for live online webinars
• Software: Access to specialist software, with a licence that lasts throughout your studies