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Students
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Marketing
Area of study
Business and Administration
Course Language
English
About Program

Program Overview


The Marketing Degree Plan at Texas Wesleyan University equips students with a comprehensive understanding of marketing principles and practices, fostering analytical, critical thinking, and communication skills. Through hands-on experiences, students gain exposure to various marketing tools and techniques, preparing them for successful careers in the dynamic field of marketing. The program emphasizes ethical business practices and provides opportunities for international study and internships.

Program Outline


Degree Overview:


The Marketing Degree Plan at Texas Wesleyan University is designed to prepare students for successful careers in the dynamic and ever-evolving field of marketing.


Objectives:

  • Develop a comprehensive understanding of marketing principles and practices.
  • Gain valuable analytical and problem-solving skills.
  • Foster critical thinking and decision-making abilities.
  • Cultivate strong communication and interpersonal skills.
  • Prepare students for professional certification exams.

Description:

The program emphasizes a hands-on approach, blending theoretical knowledge with practical experience through case studies, simulations, and real-world projects. Students gain exposure to various marketing tools and techniques, including market research, consumer behavior, branding, advertising, digital marketing, and social media. Additionally, the program provides opportunities for students to network with industry professionals and gain valuable internship experiences.


Outline:

The Marketing Degree Plan consists of 120 credit hours, encompassing General Education, Business Core, Marketing Requirements, and Advanced Electives.


General Education:

  • Language Literacy (12 hours)
  • Analytic Literacy (3 hours)
  • Science (4 hours)
  • Cultural Literacy (9 hours)
  • Social Literacy (8 hours)

Business Core:

  • Business Administration (15 hours)
  • Economics (3 hours)
  • Speech (3 hours)

Marketing Requirements:

  • MKT 3321: Principles of Marketing (3 hours)
  • MKT 4311: Marketing Research (3 hours)
  • MKT 4321: Contemporary Marketing Strategy (3 hours)
  • Four additional Marketing courses (12 hours)

Advanced Electives:

  • 9 hours of advanced electives (3000 level or above) chosen in consultation with the advisor.

Electives:

  • Additional electives as needed to meet the 120 credit hour requirement.

Assessment:

The program utilizes various assessment methods to evaluate student learning outcomes, including:

  • Examinations: Midterm and final exams assess student understanding of key concepts and theories.
  • Assignments: Case studies, projects, and presentations allow students to apply their knowledge to real-world scenarios.
  • Class Participation: Active participation in class discussions and activities demonstrates understanding and engagement.

Teaching:

The program features a blend of teaching methods, including:

  • Case Studies and Simulations: Analyze real-world situations and develop problem-solving skills.
  • Guest Speakers: Industry professionals share insights and experiences.
  • Group Projects: Collaborative projects foster teamwork and communication skills.
  • Individualized Attention: Faculty provide personalized guidance and support to students.

Careers:

Graduates of the Marketing Degree Plan are well-prepared for a variety of careers in marketing, advertising, sales, and related fields. Potential career paths include:

  • Marketing Manager
  • Brand Manager
  • Marketing Analyst
  • Advertising Account Executive
  • Social Media Manager
  • Product Manager
  • Sales Executive
  • Market Research Analyst

Other:

The program emphasizes ethical business practices and prepares students to become responsible and socially conscious professionals.

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About University
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Texas Wesleyan University


Overview:

Texas Wesleyan University is a private, four-year university located in Fort Worth, Texas. It offers a range of undergraduate and graduate programs across various disciplines.


Services Offered:

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Academic Services:

The university provides academic resources such as a registrar's office, an office of the provost, and student resources. *

Admissions & Aid:

Texas Wesleyan offers assistance with the application process, financial aid, and scholarships. *

Student Life:

The university provides various student life services, including campus living, student resources, career services, and opportunities to get involved in campus activities. *

Athletics:

Texas Wesleyan has a strong athletics program with various sports teams.


Student Life and Campus Experience:

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Campus Living:

Students can choose from various on-campus housing options. *

Get Involved:

The university encourages student engagement through clubs, organizations, and events. *

Student Resources:

Texas Wesleyan provides a range of resources to support students, including career services and RamSpace, a student center.


Key Reasons to Study There:

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Diverse Academic Programs:

The university offers a wide range of undergraduate and graduate programs. *

Strong Athletics Program:

Texas Wesleyan has a competitive athletics program with various sports teams. *

Supportive Campus Community:

The university fosters a welcoming and supportive environment for students.


Academic Programs:

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Undergraduate Majors:

Texas Wesleyan offers a variety of undergraduate majors across different disciplines. *

Online Programs:

The university provides online programs for students seeking flexible learning options. *

Graduate Programs:

Texas Wesleyan offers a range of graduate programs in various fields. *

Dual-Degree Programs:

The university offers dual-degree programs for students seeking specialized education. *

Special Programs:

Texas Wesleyan provides special programs for students with specific interests or needs.

Total programs
102
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